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Table of Contents
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1. Customers Like the Idea, but There Is Insufficient Evidence They Will Pay
What should you do?
2. The Numbers Work Only Under Perfect Conditions
Stress-test the idea
3. You Cannot Deliver the Product at a Price the Market Can Afford
What should you do?
4. The Business Requires More Capital and Working Cash Than You Can Realistically Finance
What should you do?
5. The Business Depends on Critical Assumptions You Cannot Control or Verify
Separate assumptions into three categories
An Unfeasible Idea Does Not Always Mean a Bad Idea
Use a Pre-Feasibility Study Before Spending Heavily
Before Seeking Funding, Prove the Business Case
Let Dayo Adetiloye Business Hub Test the Numbers Before You Invest
What If You Need External Funding?
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Index
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