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SAMPLE POULTRY BUSINESS PLAN FOR YOUWIN 2
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Type of business
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Description of business
- Describe your business. Include a detailed description of your products and/or services.
Patiladwonder farm is in the business of raising and processing poultry birds and its derivatives to residence in osun state and environment.
We are involved in all the different process of supplying chicken from day old chicken to adult birds.
We supply meat and egg to different quick service restaurant in south west Nigeria.
Our vision is to be number one poultry farm product supplier in Nigeria.
Our mission is to raise chickens at a very profitable venture
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- What needs or problems have you identified that your products/clients services will solve? How are you solving these needs or problems?
My business is solving the biogenic need which is hunger and nutrition.
We solve this problem by producing meat and egg.
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Most meal in Nigeria is not complete without poultry input like meat or egg. Nigeria has over 170 million growing population which means a huge demand for egg and meat. With increasing awareness on the health implication of red meat, there’s an ever increasing demand for white meat and birds are a source of white meat.
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- Why did you choose this line of business?
- I have developed passion for poultry farming right form childhood and I have the operational know-how of the business.
- I have discovered an unsatisfied market in my area in ile ife.
- I have a great passion for self reliance, creating job opportunity and seeing an idea start and materialize. I have a great passion for raising chickens. I am unrepentant entrepreneur with interest in poultry.
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- What are your business objectives? What do you hope to achieve with your business in 5 years?
– To be the best poultry farm with the largest distribution network in Nigeria in the next 5 year.
– To provide quality chicken and eggs at reasonable prices with exemplary services.
– To have 5 locations in south west in the next 3 years
– The mission is to exceed the customers’ expectations in every sense by providing eggs and chicken all round the year.
Innovation
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Provide an explanation for your answer above.
We have a distribution network that will span throughout the 36 states of Nigeria.
We brought a unique way of packaging eggs for product distribution. This product distribution helps our eggs to reach different parts of the country without being broke.
Our professional workers also make our business outfit unique in terms of delivery and customer services.
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Market analysis and marketing plan
Who are the customers that will buy your products and/or services?
Families/Household
Restaurants
Hotels
Students
Event planners
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Briefly describe the different types or segments of customers that you will have.
Families- the median household income is N30,000 and major employers are school, governments and banks.
Restaurant/hotel supply- Restaurants/hotels are on the increase in south west.
Students- over 30,000 students at Obafemi Awolowo University
Event planners- many of this segment provide different meals that needs product products.
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What makes each type of customer important to your business (for example, is it a large segment, or one that is growing rapidly or another reason?)
Families- the median household income is N30,000 and major employers are school, governments and banks.
Restaurant/hotel supply- Restaurants/hotels are on the increase in south west.
It is growing rapidly.
Students- over 30,000 students at Obafemi Awolowo University
Large segment.
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Event planners- many of this segment provide different meals that needs product products.
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What are the factors that will affect each segment / type of customer?
Families- household income
Restaurant/hotel supply- customers demand.
Students- student income
Event planners- available money
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Describe how you will reach each type of customer? How will you promote your products / services to them?
I am going to reach them through different publicity/advert media
- Through contract agreement with some quick service restaurant to supply them poultry product.
- Through word of mouth for individuals/families
- Through religious platforms and social clubs
- Radio. TV and newspaper advert for production of day old chicks and selling of other products
- Sponsoring major events in the community
- Billboards and handbills
- Internet, website and social media.
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We can help you write a detailed, bankable and comprehensive business plan for your business idea.
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Or send a WhatsApp message or email us either at dayohub@gmail.com or info@dayoadetiloye.com.
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