2019 Tony Elumelu Foundation $5000 Grant Application Questions (TEF5)
About Me *
Tell us about yourself, personal bio and what led you to become an
entrepreneur (200 words)
Leadership Skills & Experience *
Describe your leadership skills and experience for running the business
Personal Achievement *
Tell us something impressive you have personally built or achieved (100
What is your motivation for this business? (100 words)
Business Profile – Part 2
Elevator Pitch *
In 50 words or less, describe your current business or idea
Detailed Description *
In more detail, describe your product or service (200 words)
Wow Us *
What is new, interesting or different about your product or service? (list 3
Problem Solved *
What problem does your product or service solve? (50 words)
Development Stage *
Which most accurately describes your product or service development
Industry Sector *
Industry Represented in TEEP
Select your company’s primary industry sector
Please select an industry sub-sector that is closest
Sustainable Development Goals *
Of the following Sustainable Development Goals (SDGs), which one does
your business idea/product/service most closely represent?
Is your company registered?
Business Start Year *
In what year did your business start running?
Type of Business Entity
What type of entity is your business?
Business Partners *
Do you have any business partners?
Primary Role *
What is your primary role in the business?
How many contractual, part-time, and
Addressable Market *
How big is the addressable market for your product or service? (50
Revenue Model – How do you intend to generate revenue? *
What are the sources of revenue for your business? What are your value
offerings? What is the price of these value offerings? And who will be
paying for the value? (50 words)
Marketing Strategy *
Explain how you intend to (or already do) market your products or
services to your target market (50 words)?
Who are your competitors/benchmark organisations? List your top 3.
What are the short and long term threats your business may face? 100 words
Short term threats include
Long term threats include
Differentiating Factors *
What differentiates you from other existing businesses in your field? (50
Current Milestone *
What is your current milestone for business? (50 words)
Next Milestone *
What is your next milestone for this business and how long will it take
you to reach it? (50 words)
Invested Cash *
What is the total amount of cash invested to date in this start-up (in
Monthly Expenses *
What are your current monthly cash expenses (in local currency)?
Lifetime revenue *
How much revenue has your start-up generated since inception (in local
What number of units (products) will you have to produce and then sell
to generate enough money to cover for all fixed costs to the business?
(Business expenses that are constant irrespective of business activities)
0 word(s) (25 max)
Break-Even Revenue *
What amount (in local currency) must your business generate to cover
all its fixed and operational costs?
Business Impact *
Describe what impact your business will have within your community,
country for job creation, revenue generation or social development? (200
Impact of Programme *
How do you intend to leverage the benefits of the Programme to
improve your business? (200 words)
What are the top 3 challenges you face in operating or launching your
business? (50 words)
Aims & Objectives *
Explain briefly what you hope to achieve from participating in the Tony
Elumelu Entrepreneurship Programme? (200 words)
Business Skills *
What business skills do you most need to learn about?
Time Availability *
If accepted into the programme, will you work full time on this
If you cannot commit to working fulltime on this start-up if accepted,
please explain why? (50 words)
0 word(s) (50 max)
Previous Accelerator *
Have you taken part in any entrepreneurship programme/ accelerator
programme or received any angel investment/grant in the past year?
– Supply a mentor and provide the persons details here
Please provide details of two character and/or professional referees.
What do you understand by the philosophy of ‘Africapitalism’? 200 words
Please share a link to a video of you showcasing your business and why you should be selected
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