5 tips for starting your own jewelry line in Nigeria Jewelry is a popular piece of item that can either be used for personal use or for giving away as a gift. If you have the natural ability to create jewelry, you could work with different materials for making different designs. There is a lot of competition in this industry. So you’ll have to work hard if you want to get your jewelry design business noticed.
Jewelry line business has many small and big entrepreneurs in every niche of this market. This means that your marketing strategy needs to be strong and should perfectly target your potential customers. You need to aggressively protect your business to draw the attention of customers.
Women love to wear a variety of jewelry pieces, which makes selling these precious items a roaring business. Even if you start a jewelry line business on a small scale, it will continue to grow due to the major demand.
If you are a jewelry designer, which means you are an artist, you may not be naturally inclined towards doing business. You may not be thinking of starting our own jewelry line business, fearing that you will not be able to handle its business side.
But the fact is that many jewelry designers have successfully launched their own businesses. So it’s safe to say you can take the plunge without fears.
In Nigeria mostly, the use of beads is currently trending. So you can decide to take your beads business to the next level, by developing your own unique jewelry line.
This article can provide you a headstart on how to start up.
5 Tips For Starting Your Own Jewelry Line In Nigeria
Register A Creative Name For Your Business
Do you want a business name that is catchy enough to reflect your style, creativity and also to draw attention of target customers? Get one such name for your business and register it from your local CAC office of business registration.
Here are some important points you should keep in your mind while registering a name for your business:
Make sure to choose a name that relates to common industry terms that your potential customers may already be familiar with,
Select a name that isn’t already taken by others,
You need to choose a name that effectively conveys your brand message to your target audience.
Research Your Target Customers
Before starting your jewelry enterprise, make sure that you precisely know who your target customers are. You should know who are you designing for. Many jewelry designers find it harder to sell their collection because they are unaware of their real clients and know little about their social and other backgrounds. In fact, many jewelry designers think that they can sell their pieces to everyone. That is a wrong assumption and soon you need to find out your target customers. So, research the market and find out the set of people more likely to buy your products.
Another advantage of researching your target market is that you will then target your customers precisely. For example, you can create a
perfect logo design that reflects your customers’ profile and their expectations from your business.
Create A Sensible Collection
Your collection of jewelry designs should never be a bunch of random pieces. Such designs for the sake of it will be hard to sell. People like to buy useful things. In case of precious jewelry items, this means that the customers will look for some story in your jewelry collection. Look at some jewelry designs for inspiration.
Make sure that your collection has some story to tell to the customers. For example, are your jewelry designs saying something from history and traditions of your people? Or, do the designs evoke feelings of modern women who love to wear the most fashionable jewelry pieces.
5 Tips For Starting Your Own Jewelry Line In Nigeria
Create A Logo For Your jewelry Brand
You must own a memorable logo for your jewelry business. The logo will represent your jewelry company and its unique items in a competitive market. The logo will identify your company for your customers. Jewelry logo designs help build a brand identity of a jewelry business.
There are some important steps you need to follow when you are creating a logo for jewelry business:
First of all, you should understand who your target customer is so that your logo will appeal to that segment of customers. This implies that a logo for a costume jewelry line targeting teenage girls would be vastly different from a logo of a high-end or expensive jewelry.
Secondly, you should have a clear understanding of the brand personality of your business so that you can create a logo that will represent your jewelry business well.
Get A Website
So many jewelry entrepreneurs these days do business through their websites. They put a website for providing all the relevant information such as pictures of jewelry pieces, descriptions and contact information.
But the website design must be user-friendly. When your potential customers come to the site, its design, attractive images, and smoother navigation keeps them glued. If they spend more time on your website, chances are that they will buy.
Your small business can easily get a website design specially for your niche. Just visit a crowdsourcing site like Designhill and launch a website design contest. You can shortly have a winning website design that is tailor made as per your design brief.
5 Tips For Starting Your Own Jewelry Line In Nigeria
Create Great Jewelry Photos
Your images of jewelry designs will appear everywhere on your website, brochures, advertisements and all marketing media. People take buying decision also on seeing the jewelry pieces. The images make first impression of your jewelry line business on the buyers.
Never make the mistake of clicking the photos on your own. Professional photographers know which angles of products attract buyers’ attention more. So, invest in hiring a professional photographer and have great photos of your jewelry collection.
Treat these pictures as your marketing tools. Such quality photos are actually your first gateway to draw your clients’ attention toward the great design pieces.
Make sure that you put these quality photos of your jewelries on your brochure. It would be even better if your brochure design has design elements that reflect the style of your jewelries.
Start A Blog
One of the surefire ways of reaching your target customers in a sophisticated manner is to start your blog. An aim of your blog should be to provide relevant information about jewelry business and industry.
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(B.Agric, MBA)
08105636015, 08076359735
Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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