1. Executive summary
2. Company description
3. Legal structure/ownership of the company
4. Vision
5. Mission statement
6. Business objectives and goals
7. Business goals and milestone
8. Company philosophy and values
9. Value proposition
10. Key success factors
11. Swot analysis
12. Products and service description
13. Overview of business offering
14. Product delivery strategy
15. Market research
16. Overview of the industry
17. Competition analysis
18. Competitive advantage
19. Market plan and strategy
20. Target market and customer profile
21. Marketing plan
22. Marketing strategies
23. Pricing strategies
24. Partners and affiliates
25. Operational plan and business model
26. Operating activities
27. Human resource requirement
28. Business model
29. Risk, regulatory, & legal considerations
30. Business risks and mitigation
31. Management team and structure
32. 3-year financial plan (Cashflow, Income statement and Balance sheet)