Bottled Water Business Plan in Nigeria
Bottled Water Business Plan in Nigeria
This sample Bottled water Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Bottled water Business plans are lucrative businesses that require extensive strategic Planning to start and the help of a business coach like Dayo Adetiloye to implement them.
Business Description of Bottled Water Business Plan in Nigeria
Business: BOTTLED WATER
Industry: Manufacturing (Bottled water Business plan in Nigeria)
Patilad Bottled Water is a registered firm involved in producing and packaging quality, clean water for people’s consumption. Our head office is located in Akure, with other branches across several states in Nigeria. Patilad Bottled Water is concerned with our customers’ health. We ensure that the place where we make the water is clean and hygienic. We are registered with the Corporate Affairs Commission and NAFDAC, among other regulatory bodies.
Water is undoubtedly one of the fastest-selling commodities in Nigeria today. It has proven to be a lucrative business in Nigeria and across the world. The higher the population, the greater the demand for water. This high demand has led to a rise in Water Bottling and Packaging firms springing up in many parts of the country.
We are in the bottled water production business to provide purified and bottled water, label bottled water products, promote bottled water brands, produce bottled sparkling water, and manufacture ice. According to Euromonitor, an estimated 28.9 million litres of bottled water was consumed, with an off-trade value of 936 billion.
Much more than producing healthy, portable, and well-packaged bottled water, our customer care will be second to none. We know that our customers are the reason we are in business, so we will go the extra mile to get them satisfied when they visit, purchase any of our bottled water and become our loyal customers and ambassadors.
Market Review:
In 2017, at least 50 million water bottles were consumed in Nigeria daily, amounting to 18 billion annually. With a population of over 180, it is estimated that about 30% of the Nigerian population conservatively takes a bottle of water daily, amounting to about 50 million bottles daily. According to NAFDAC, 167 million sachet water, called pure water, is consumed daily.
Target Market:
Our target market includes bottled water wholesalers, retailers, hotels, restaurants, schools, marketplaces, private organizations, stadiums, event planners, and households.
Hence, starting or investing in a Bottled water firm will prove to be an excellent investment opportunity that can produce enormous wealth if rightly harnessed.
Benefits of our products and services are:
Keys to Success
The keys to success for the Bottled water business include:
- Good Factory Location: Selecting a strategically advantageous factory location is crucial for the success of the bottled water business. A well-chosen location ensures proximity to water sources, minimizing transportation costs and logistical challenges. Additionally, situated in areas with high demand for bottled water or strategic access to distribution channels can enhance market reach and competitiveness.
- Low-Cost Production: Low-cost production is essential for maintaining competitive pricing and maximizing profitability in the bottled water industry. This involves optimizing production processes, minimizing waste, and sourcing materials efficiently. Implementing cost-effective technologies and streamlining operations can help reduce overhead expenses while maintaining product quality.
- Clean and Neat Processing Facility: Maintaining a clean and hygienic processing facility is paramount for ensuring the safety and quality of bottled water products. Adhering to strict sanitation protocols and implementing robust quality control measures minimize the risk of contamination and uphold regulatory standards. A well-maintained facility not only safeguards product integrity but also enhances consumer trust and confidence in the brand.
- Outstanding Customer Service: Exceptional customer service is pivotal in building brand loyalty and fostering long-term customer relationships. Key components of outstanding customer service include providing prompt and personalized assistance, effectively addressing customer inquiries and concerns, and exceeding expectations. By prioritizing customer satisfaction and loyalty, bottled water businesses can differentiate themselves in a competitive market and cultivate a loyal customer base.
- Stable Power Supply: Maintaining a stable power supply ensures uninterrupted production processes and prevents costly downtime. Reliable electricity infrastructure and backup power solutions, such as generators or alternative energy sources, mitigate the risk of disruptions due to power outages. Consistent power supply enhances operational efficiency, minimizes production delays, and ensures timely product delivery to customers.
The objective for Bottled Water Business Plan in Nigeria:
- Increase revenue from the sales of Bottled to N40,000,000 over two years.
- To maintain profit margins at 20-25% through close attention to expenses and cost of raw materials.
- To drive awareness and drive sales through referrals and social media campaigns.
- Attract wholesale, retail distributors, grocery stores, etc., to our products.
- To offer high-quality and purified bottled water at reasonable prices.
- Achieving net profit in year one and increasing in year two by containing costs and meeting sales goals.
Goal for the Bottled Water Business Plan in Nigeria
To become the bbest bottledwater manufacturer in our locations and be amongst the top 5 Bottled Producers in Nigeria within the first ten years of operation.
Vision for the Bottled Water Business Plan in Nigeria
To grow until we become Nigeria’s number one Bottled water firm.
Mission for the Bottled Water Business Plan in Nigeria
Our mission is to provide Nigerians with the highest quality and clean bottled water at the best possible price.
Products and Services for the Bottled Water Business Plan in Nigeria:
The following are the products and services we offer;
- Purified Bottled Water: We offer high-quality purified water, ensuring it meets rigorous standards for cleanliness and safety. Our purification process removes impurities and contaminants, providing customers with safe and refreshing drinking water.
- Custom Label Bottled Water: We provide customized labelling services for bottled water, allowing businesses, events, and individuals to personalize their water bottles with logos, branding, or messages. This service adds a unique touch to events, marketing campaigns, and corporate promotions, enhancing brand visibility and recognition.
- Promotion of Bottled Water Brands: We assist in promoting bottled water brands through strategic marketing and advertising initiatives. Our efforts aim to increase brand awareness, attract new customers, and foster brand loyalty in the competitive bottled water market.
- Production of Bottled Sparkling Water: We manufacture sparkling bottled water, offering customers a refreshing alternative to still water. Our sparkling water is produced using high-quality ingredients and carbonation techniques to deliver a crisp and effervescent drinking experience.
- Manufacturing Ice: We produce and supply ice cubes for various purposes, including cooling beverages and preserving perishable goods. Our ice manufacturing process adheres to strict hygiene standards, ensuring the safety and quality of the ice products.
- Exceptional Customer Care: We prioritize customer satisfaction by deliveringoutstandingl service at every interaction. Our dedicated customer care team goes the extra mile to address inquiries, resolve issues promptly, and ensure a positive experience for every customer. We value customer feedback and continuously strive to improve our products and services based on their needs and preferences.
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Bottled Water Business Plan in Nigeria
Management Team of the Bottled Water Business Plan in Nigeria:
Obiemeka Chinonso – He holds a B.A in Industrial Chemistry from the University of Nigeria, Nsukka. He has over eight years of experience in the water bottling industry. He is in charge of the daily factory operations.
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of the Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
We brought to the business:
- Academic skill and practical experience in the Bottled water business.
- Capacity to consistently provide outstanding service.
- Quality processed products and a good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Bottled Water Business Plan in Nigeria
With over ten years of experience in the Manufacturing Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things, necessary to give the industry good commendation from our clients.
My managerial skills have also helped me put together a workforce for over five years, which will help me coordinate teamwork in most aspects of the company.
I am the CEO of the company, overseeing the day-to-day activities of the business.
Materials and Machine for Bottled Water Business Plan in Nigeria
Land, Tiling of wall and other renovations, generator, bottling, and water treatment plant (machines for PET plastic, rinsing, filling, capping, packaging, and labelling), storage tank, and delivery truck.
Competitor Analysis for Bottled Water Business Plan in Nigeria
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