Bottled Water Business Plan in Nigeria


Bottled Water Business Plan in Nigeria

Bottled Water Business Plan in Nigeria

This sample Bottled water Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Bottled water Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Bottled water Business Plan in Nigeria


Industry: Manufacturing (Bottled water Business plan in Nigeria)


Patilad Bottled water is a registered firm involved in producing and packaging quality and clean water for people’s consumption. Our head office is located in Akure, with other branches across several states in Nigeria Patilad Bottle water is concerned with our customer’s health. We ensure that where we make the water is clean and hygienic. We are registered with Corporate Affairs Commission and NAFDAC with other regulatory bodies.


No doubt water is one of the fastest-selling commodities in Nigeria today; water has proven to be a lucrative business in Nigeria and across the world. The higher the population, the increase in demand for water. This high water demand has led to the rise in Water Bottling and Packaging firms springing up in many parts of the country.

We are in the bottled water production business to provide purified and bottled water, label bottled water products, promoting bottled water brands, producing bottled sparkling water, and manufacturing ice. According to Euromonitor, an estimated 28.9 million liters of bottled water was consumed with an off-trade value of 936 billion.

Much more than producing healthy, portable, and well packaged bottled water, our customer care is going to be second to none. We know that our customers are the reason we are in business, so we will go the extra mile to get them satisfied when they visit, purchase any of our bottled water and become our loyal customers and ambassadors.

In 2017, at least 50 million water bottles were consumed in Nigeria daily, which amounted to 18 billion annually. With the population of Nigeria, which is over 180, it is estimated that about 30% of the Nigerian population conservatively takes a bottle of water daily, amounting to about 50 million bottles daily. According to NAFDAC, 167 million of the sachet water, called pure water, are consumed daily.

Our target market includes bottled water wholesalers, retailers, hotels, restaurants, schools, marketplaces, private organizations, stadiums, event planners, households.

Hence, starting or investing in a Bottled water firm will prove to be an excellent investment opportunity that can produce enormous wealth if rightly harnessed.


 The benefits of our products and services are          

  • Pure and clean water
  • Excellent customer care services
  • Lowest prices and discount offers


Keys to Success

The keys to success for the Bottled water business include:

  1. Good factory location
  2. Low-cost production.
  3. Clean and neat processing facility.
  4. Outstanding customer service.
  5. Stable power supply


Objective for Bottled Water Business Plan in Nigeria

  • Increase revenue from the sales of Bottled to N40,000,000 over two years.
  • To maintain profit margins at 20-25% through close attention to expenses and cost of raw materials.
  • To drive awareness and drive sales through referrals and social media campaigns.
  • Attract wholesale, retail distributors, grocery stores, etc., to our products.
  • To offer high-quality and purified bottled water at reasonable prices.
  • To achieve net profit in year one, increasing in year two, by containing costs and meeting sales goals.

Goal for the Bottled Water Business Plan in Nigeria

To become the best-bottled water manufacturer in our locations and be amongst the top 5 Bottled Producers in Nigeria within the first ten years of operation.

Vision for the Bottled Water Business Plan in Nigeria

 To grow until we become Nigeria’s number one Bottled water firm.

Mission for the Bottled Water Business Plan in Nigeria

Our mission is to provide Nigerians with the highest quality and clean bottled water at the best possible price.

Products and Services for the Bottled Water Business Plan in Nigeria

The following are the products we offer;

  • 50ml bottled water
  • 75ml bottled water
  • 1 liter bottled water
  • 20-liter dispenser water



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Bottled Water Business Plan in Nigeria


Management Team of the Bottled Water Business Plan in Nigeria

Obiemeka Chinonso – He holds a B.A in Industrial Chemistry from the University of Nigeria, Nsukka. He has over 8 years of experience in the water bottling industry. He is in charge of the daily factory operations.



Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.


We brought to the business:

  • Academic skill and practical experience in the Bottled water business.
  • Capacity to consistently provide outstanding service.
  • Quality processed product and a good understanding of the market trend.
  • Our staff brings operational, marketing, and promotional skills to the business.

Management experience gained for the Bottled Water Business Plan in Nigeria

With over 10 years of experience in the Manufacturing Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things, necessary to give the industry good commendation from our clients.

My managerial skill has also helped put together a workforce for over five years, which will also help me coordinate the teamwork in most aspects of the company.

I am the CEO of the company overseeing the day-to-day activities of the business.

Materials and Machine for Bottled Water Business Plan in Nigeria

Land, Tiling of wall and other renovations, generator, bottling, and water treatment plant (machines for PET plastic, rinsing, filling, capping, packaging, and labeling), storage tank, delivery truck.


Competitor Analysis for Bottled Water Business Plan in Nigeria

People buy from us because of the following reasons:

  • Pure and quality water
  • Unique and well-packaged products.
  • Efficient production system.
  • Reasonable prices and discount offers.


Our three major competitive advantages are:

  1. Pure and quality bottled water
  2. Unique and well-packaged products.
  3. Reasonable prices and discount offers


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Dayo Adetiloye Business Hub is a grassroot business development service provider with a 6 year of track record of excellent service delivery for local and international clients.

As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

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