Business Proposal Consultants in Nigeria
A business proposal is a document that’s designed to persuade an organization to buy a product or use a service. Usually, a proposal can be solicited or unsolicited – meaning, that the purchasing company is either actively seeking proposals that meet a specific need or is reacting to an offer, often from a salesperson, to consider a proposal.
For example, an unsolicited proposal can be sent to the prospect (an individual, a client company or a group of decision-makers) in which the seller (a person – either representing himself or a company of business entity) tells the prospect that he has a solution to the prospect’s “problem.” This is one of the major way businesses expand sales and win new customers. If you are into project-based business and you are looking for contracts, you must know the dynamics of business proposals and how to use it to dig new frontiers in your business sales.
Requested Vs. Unsolicited Proposals
A client may specifically request a proposal. They can ask for one casually in conversation, request one via email or send a formal “request for proposal” (RFP) to you or to your company. An RFP specifically outlines what product or services they want and when they want the proposal submitted. An RFP means that the potential client is in a buying mood and is actively looking to select a supplier or contractor for a project. Your job is to write a proposal that helps them choose you by showing you understand their requirements and can provide unique solutions.
A business can also send a potential client a proposal without the client requesting one. In this sense, a proposal is more like a sales presentation. For example, an event planner can send a proposal to a multinational company asking to plan their next Annual General Meeting. The proposal outlines what the writer believes to be the shortfalls in the company’s past AGMs, the writer’s/company’s professional qualifications/portfolios and highlights of similar previous projects executed and how you intend to make the coming AGM different (and better) than the previous ones.
Business Proposal Elements
While business proposals can be written in a number possible ways, mostly less-structured documents, they are often long documents that might include anything from engineering specifications to equipment lists to project staffing, depending on what’s requested in the RFP – or what the writer of an unsolicited proposal feel it is necessary to include. Vendors responding to RFPs must always follow the prospective client’s preferred, stated format for the proposal. Common elements requested, which can also be used in unsolicited proposals, often include:
- Cover letter
- Cover page
- Executive summary
- Table of contents
- Overview or summary of the problem or need
- Strategy or approach to solving the problem
- Representative tactics
- Company qualifications
It is important to bear in mind that business proposals can be as short or as long as necessary to communicate required information.
The Cover Letter
A cover letter helps provide context on why you’re sending the attached proposal. The cover letter will show an overview of the business in words. A cover letter, also known as “transmittal document” should be brief. One page is ideal and two pages is the maximum length – but in rare occasions and cases. By all means, you should avoid your cover letter going beyond a page. It is one of the first things that anyone would see on the pages of the written proposal, and it can spark the interest of the reader in your offer, or quench it – ever before reading the main proposal. When putting together the cover letter for your proposal, be sure to avoid any unnecessary information, and go straight to the point. A cover letter should also be in standard business letter format and you can write it using a first-person language, (e.g., “I”).
What to include on your cover letter?
Ideally, in the case of a requested proposal, you should mention the client’s request for proposal document (RFP) and what date it was sent. Or you can refer to a past conversation where the potential client expressed interest in seeing a proposal about a project. A cover letter is also useful if the proposal contains any surprises. For instance, if the proposal contains anything different than what was originally agreed upon, such as project scope or cost or problems that will affect the project that came to light after your last conversation with the client. The following are some other things to include in your cover letter:
- Cite when and under what circumstances the proposal was requested by the client
- An executive summary (a summary of what is contained in the main proposal document), usually not more than a paragraph.
- Thank the potential client
- Include your contact information
- Ask the client to contact you with any questions
Do not gamble with your business proposals
99.99% of the time, you won’t have a second change to make another impression after the first one, especially if your first impression turned out bad or uninteresting to your client. For the most part, many business owners are usually unable to write a business proposal by themselves, at least in an effective way that convinces anyone to want to buy what they are offering. If you’re not able to write such document by yourself, there is no reason to keep knocking yourself over it. A business proposal is a professional document and getting a professional or a group of professionals to help you isn’t such a bad idea. This is because a badly written proposal can make you lose a huge opportunity with a potential buyer – and in most cases, your proposal would have opened the eyes of the prospect to the fact that they need the solution you are offering but they might end up looking elsewhere for the solution if your proposal is defective in some ways, or if it isn’t convincing enough to prove your competence, reliability, trustworthiness, etc to the prospective client.
Dayo Adetiloye Business Hub
Writing award-winning business proposal is one of our specialties at Dayo Adetiloye Business Hub, we have a team of experienced professionals who are dedicated to seeing your business succeed. One thing that marks us out at Dayo Adetiloye Business Hub is that we won’t just work for you but will work with you through the process of gaining absolute clarity on your business proposal. Meanwhile, our work speaks for us and you can review what many of our clients all over Africa have said about the service we have offered to them. Some of the reason why you should come to us for your professional business proposal and other business writings are as follows:
- Experienced Writers
- Compelling Salesmanship
- 100% Confidentiality
- On-Time Delivery
- High-Quality Proposal
- Widespread industry knowledge
- High affordable
- Error-free document
- Up to 93% proposal wins
- We have plenty results to show
Business proposal is not a document to gamble with. You either get every component right – or it will be wrong altogether! Anybody can write anything, but it is usually different when you need to write a proposal that increases your chances of success, sales and business wins. This is where we can help. Let us help you win that contract or job bid without stress.
If you need a service of a Professional Business proposal writer, then Dayo Adetiloye Business Hub is the place to go Call or WhatsApp us now on 081 0563 6015, 080 7635 9735, 08113205312 or send an email to firstname.lastname@example.org and we will solve any of your business plan problems.
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Call or WhatsApp us now on 081 0563 6015, 080 7635 9735, 08113205312 or send an email to email@example.com and we will solve any of your business problems.
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