Cosmetology Business Plan in Nigeria

This sample Cosmetology Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Cosmetology Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Cosmetology Business Plan in Nigeria


Industry: Manufacturing and Retailing (Cosmetology Business plan in Nigeria)


PATILAD Cosmetology is a start-up company located at Ogudu, Lagos. Patilad expects to catch the interest of a regular loyal customer base with its broad manufacturing and retailing of variety of cosmetic products like liquid soap, air freshner, Vaseline, jik, izal, hair cream treatment, detergent, body oil, perfume, shampoo, car wash, etc. The company plans to build a strong market position in the town due to the partners’ industry experience and mild competition in the area. Patilad Cosmetology aim to offer its products and services at a competitive price to meet the demand of the middle-to higher-income local market area residents.

The Cosmetology industry in Lagos has recently experienced rapid growth and Patilad Cosmetology will position itself to cater for this fastidious market. The local customers are looking for high quality product in a relaxing atmosphere, where they can meet friends and refer family to.

PATILAD Cosmetology wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, customer traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. Without a shadow of doubt, a Cosmetology business is indeed a profitable business because it is a fact that people all over the world make use of Cosmetology, perfumes, toiletries and personal grooming products.

Our company is located in a corner piece property on a busy road and we have enough parking space that can accomm0date well over 20 cars per time. Our competitive edge also lies in the fact that we manufacture and retail a wide range of products that will be readily available at all times. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.



PATILAD Cosmetology is set to redefine how neighborhood based Cosmetology and beauty business should be run, not just in Ogudu, but also in the whole of the Lagos. This is why we have put plans in place for continuous training of all our store keepers and other back office staff members at regular interval. No doubt the demand for hair care and shower products, Cosmetology, skin care products, fragrances and other related products is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend opening our chains of companies. In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. With that, we know we will be able to maximize profits in our business.



 The benefits of our products and services are                 

  • The provision of high quality and maximum flexibility in customer service delivery.
  • Superior and personalized customers’ attention.
  • Provision of excellent skin care, beauty treatment, cleaning agents and general cosmetic services.
  • Sales of hair care products such as hair cream treatment, shampoos, conditioners, etc.
  • Fair and lowest possible prices.


Our products and services

 PATILAD Cosmetology is into the manufacturing and retailing of Cosmetology products such as liquid soap, air freshener, Vaseline, jik, izal, hair cream treatment, detergent, body oil, perfume, shampoo, bathing soap, car wash, etc. These products are produced to meet the ever-growing demand for low cost high quality products that are compatible with what the average Nigerian can afford and still guarantee its suitability to their different skin type. We have a training arm where we train people on how to run a successful Cosmetology business. Our products and services are highlighted below:

  • Skin care products
  • Body care products
  • Hair care and shower products
  • Cleaning agents
  • Perfumes and fragrances
  • Deodorant and shaving products
  • Training
  • Consultancy service




Keys to Success

The keys to success for the Cosmetology business include:

  1. Quality product.
  2. Product logistics and quality control.
  3. A vertical retail presence in brick and mortar, catalogue and e-commerce.
  4. Competitive pricing.


Objective for Cosmetology Business Plan in Nigeria

  • To satisfy the needs of our target market and support our company goals within six months.
  • To generate a return on equity by the end of year 2020.
  • Position Patilad Cosmetology for a successful IPO (Intellectual property office) in 2022.
  • Achieve an above median maintained margin rate by the end of year 4.

Goal for the Cosmetology Business Plan in Nigeria

To be known as one of the five (5) top Cosmetology Manufacturing company within the next five years.

Vision for the Cosmetology Business Plan in Nigeria

 Our vision as a standard cosmetic manufacturing company is to become the number one choice in the whole of Ogudu and also to be amongst the top two (2) leading cosmetology manufacturing company in Lagos State before our 10th anniversary.

Mission for the Cosmetology Business Plan in Nigeria

To establish Patilad Cosmetology as an important brand that represents quality in cosmetic products. We will accomplish this using high quality manufacturing and research, a creative marketing program, and a comprehensive distribution network using both brick and mortar retail outlets, internet presence, and a consumer catalogue.

Management Team of the Cosmetology Business Plan in Nigeria

OYEBADE Adejumobi- is bringing in 20 years’ experience in Cosmetology and skin care business. He holds a B.Sc in Industrial Chemistry from Obafemi Awolowo University Ile-Ife. He will be in-charge of day to day activities of the business.

Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.


We brought to the business:

  • Educational skill and practical experience in Cosmetology
  • Capacity to produce on a large scale.
  • Quality processed product and good understanding of the market trend.
  • Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Cosmetology Business Plan in Nigeria

With over 10 years’ experience in Cosmetology business and numerous exposure to both the scientific and practical aspect of services, I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the industry good commendation from our clients.

My managerial skill has also helped in putting together a workforce for over 5 years, which will also help me to coordinate the team work in most aspect of the company.

I am the CEO of the company overseeing the day to day activities of the business.

Materials and Machine for Cosmetology Business Plan in Nigeria

Industrial generator, industrial paint mixer, high-shear disperser, colloid mill, propeller mixer, paddle mixer, disperser blade, hockmeyer mixer disperser, cowls dissolver, vacuum emulsifying mixer machine, lotion/paste/cream making machine, shampoo mixer, etc.

Competitor Analysis for Cosmetology Business Plan in Nigeria

People buy from us because of the following reasons:

  • Highest-quality cosmetology products.
  • Unique packaging of products.
  • Affordable but excellent desirable products.
  • Fair and best possible prices and discount offers.

Our three major competitive advantages are:

  1. Highest-quality cosmetology products.
  2. Affordable but excellent desirable products.
  3. Fair and best possible prices and discount offers.

To buy the remaining part of this business plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015, 08076359735, and 08113205312. You can send a WhatsApp message or email us at or

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