Executive Summary of Yoghurt production Business Plan in Nigeria.

Patilad Yoghurt is a standard and registered yoghurt drink production company that will be located in Ibafo – Ogun State (a 20minute drive to the capital of Lagos State) but hope to establish a robust distribution network all across Nigeria. We are at the final stage of leasing a facility that is spacious enough to handle the kind of production company that we intend launching and the facility is located in between Hi-impact amusement park and Emmanuel park at Car park C Area of Mowe.

 

Patilad Yoghurt will be involved in the production, packaging and distribution of three flavoured special recipe yoghurt drink. Our plan is to build our brand to become a household name all across Nigeria. We want our yoghurt drinks to be found in supermarkets and stores all across Nigeria.

We are aware that there are several large and small scale yoghurt production factories scattered all around, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options. We have secured deals with traffic hawkers all around busy traffic sites in Lagos

Patilad Yoghurts Drink will ensure that all our customers are given first class treatment whenever they visit any of our chains of outlets. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

Patilad Yoghurts will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Patilad Yoghurt is owned by Patrick Dayo Adetiloye and his immediate family members. Patrick is a food drinks; he has a B.Sc. in Food Science and a Masters in Business Administration, with well over 10 years of hands on experience in the foods production industry, and worked with some of the leading brands in Nigeria.  Although the business is launching out with a distribution network around Lagos, Ibadan and Ogun State but there is a plan to expand to other states in a very short while.

VISION

Our vision is to be a household name in the food drinks business in Nigeria reaching every part of the nation and beyond.

MISSION

Our mission is to build a Yoghurt drink production company with unique recipes and business rendition whose products can be found in supermarkets and grocery stores all across Nigeria and other African nations.

We also intend to build an international brand and export our well – packaged plantain chips to other countries of the world.

 

OBJECTIVES

To produce varieties of unique tasty and delicious yoghurt drink of up to a tune of 5million pieces in the first year.

-To initiate a relationship with bulk purchasers or dealers to reach far places in Nigeria

– To establish our brand in the heart of major cities via our branded mobile partnerships with food trucks, street hawkers, super-malls, stores, and the likes.

-To achieve a net profit in year one, increasing in year two, by containing costs and meeting sales goals

-To provide quality sales service and products at fair and best possible prices

Our Goal 

• Provide high quality yoghurt drink of international standard
• To reach the nook and cranny of Nigeria, establishing our brand
• To set a pace in modernizing the food drinks industry of Nigeria
• Retain clients to generate repeat purchases and initiate referrals.
• Consistent improve on productivity.
• Lowering overall costs whilst increasing efficiency.

 

THE MOTTO

Tasty, yummy and classic company

CORE VALUES

1. Excellence
2. Creativity
3. Availability

MILESTONE

• Business name registration and opening of cooperate bank account
• Lease of facility: completed
• Purchase of delivery van: completed
• Stocking of factory with necessary raw materials and equipment: completed
• Drafting of employee’s handbook: completed
• Recruitment of staffs in progress
• Graphic Designs of company logo and Printing of packaging, marketing/promotional materials: in progress
• Website set-up, online store set-up, digital marketing and radio jingles: in progress
• Necessary insurance and license like health, fire safety arrangement, assets insurance: secured

KEY TO SUCCESS

• Quality and Excellent Service:
  we make quality, highly nutritious and tasty Yoghurt that is well packaged maintaining an excellent relationship with our clientele (distributors, dealers and wholesalers) which are not available everywhere. This is essential for maintaining a long lasting profitable and healthy company.
• Reliability:
  We are reliable and timely in deliveries. We never go below our standard of integrity, honesty and authenticity
• Administration
  we are committed to serve customers, prepare accurate billing, follow-up on orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.
• Staff

Our staffs are qualified and experienced in the environment of this company, we ensure that we conduct frequent training and seminars to improve on the efficiency of our workforce.

 

 

2.   Product /services

PATILAD Yoghurt will utilize only the highest quality products from the most reputable supplier in and outside the country. Each yogurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures PATILAD of the finest yogurt products available, but also ensures its own reputation will be enhanced. Additionally, PATILAD will also offer a series of both hot and cold drinks to augment its primary product line of frozen yogurt.

Read Also: executive-summary-of-cake-business-plan-in-nigeria

Our first year Yoghurt Products

This new line of strained yogurt comes in 4-ounce single-serve cups.

Varieties are Lemon, Raspberry and Vanilla.

The 9% milk fat yogurt—yes, close to ice cream—contains 170 calories, 10 grams of fat, a mere 8 grams of sugar and 9 grams of protein per serving.

Ingredients are very simple. They are: pasteurized whole milk, pasteurized cream, cane sugar, fruit pectin, live active cultures, and either fruit or vanilla.

& South African-style chocolate-flavoured yoghurts

We will be making a unique recipe chocolate and coffee with low-fat yogurt.

The company offers European Style Low-fat Yogurt in two varieties: Chocolate and Mocha.

Each 5.3-ounce container provides 130 calories, 2 grams of fat and 8 grams of protein.

 

 

Management team

Dayo Adetiloye- He is the founder and owner of PATILAD Yoghurts is a professional Chef and food snacks specialist; he has a B.Sc in Food Science, a Diploma in Business Administration and a certificate from the Chefs Royal Academy Lagos, with well over 10years of hands on experience in the snacks production industry, working for some of the leading brand in Nigeria.

Claro Johnson– She is a chattered accountant and has a master’s degree in business administration. She is also a certified project manager and will be assistant administrator and also in charge of book keeping, financial balancing, account management and projects head. She has a 8years experience in auditing, worked with Ascon firm in Lagos and Oris food co, in Ogun State.

 

Silas Filani – He finished Agricultural-engineering from FUTA, a certified member of NSE He is the lead engineer and projects supervisor, he is in charge of maintenance and installation of all factory equipment, he also train new recruits on factory safety measures, equipment operation and management.

 

Kemi Philips- She is head of sales marketing, she studied business administration from Uniben and she is a certified sales and marketing professional and has a 7years experience from Bright Foods.

 

Financial Plan

• Salaries and rent are the two major expenses, while depreciation is another significant cost that will increase as the company develops.
• We want to finance growth through cash flow and also through investor grants or investment bank loans.

   Important Assumptions

Cash Sales: Projected gross sales will be based on the average of the monthly revenues of overall sales.

Other Income: This income is generated through the provision of frozen yogurt and related products.

Cost of Goods Sold: This figure is based on a figure of 35% of revenues, which is the industry corporate standard.

Payroll: This figure is based on the full-time owner-manager position, the counter supervisor and the part-time staff. We accept cash and checks, Visa, MasterCard, online transfers Express. All sales paid via credit cards will be deposited in our business checking account within 48 hours.

The business will reach positive cash flow in its 2^nd year of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.  Revenue will top N10, 000,000,  and profit will reach about N2o,ooo,ooo in the 2nd year of operation.

 

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