FRUIT JUICE BUSINESS PLAN IN NIGERIA
Fruit Juice Business Plan in Nigeria
Fruit Juice Business Plan in Nigeria
This sample Fruit Juice Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. The fruit juice business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Fruit Juice Business Plan in Nigeria
Business: FRUIT JUICE
Industry: Food and drinks (Fruit Juice Business plan in Nigeria)
Patilad Fruit Juice is a standard and registered fruit processing company engaged in producing fruit juice and other related drinks. We are based in Ogun state with other branches and retail stores in different cities across the country.
According to the Raw Material and Research Development Council (RMRDC), the annual national demand for fruit juices is presently estimated at 550 million liters, but the current supply is estimated at 135 million liters which represents less than 25% of the demand. The global fruit juice market reached 44.12 billion liters in 2020 and is expected to witness stable growth during 2021-2026.
The country produces 930,000 tonnes of citrus fruits annually from three million hectares of land, according to RMRDC.
Our fruit juice comes in different packs and sizes. It can be made from orange, mango, guava, and other fruit types.
Patilad fruit juice will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.
We are aware that there are several large and small-scale fruit juice production factories scattered all around, which is why we spent time and resources to conduct our feasibility studies and market survey to offer much more than our competitors will be offering. We offer delivery service for our customers, and our outlet has various payment options: POS, online transfer, cash, and mobile transfer.
We will cultivate a working environment that provides a human, sustainable approach to earning a living and living in our world for our partners, employees, and clients.
We will ensure that we hire qualified, honest, diligent, customer-centric people ready to help us build a successful business that will benefit all the stakeholders (the owners, workforce, and customers).
The benefits of our products and services are
- Availability of varieties of nutritious and tasty fruit juice
- 24/7 online customer support
- Unique taste
- Fair and discount prices
Our products and services
Patilad fruit juice will process only fresh fruits from the most reputable supplier in and outside the country. Each fruit juice will be of a homemade quality offered by local suppliers to ensure quality and consistency. This ensures that Patilad fruit juice is the best fruit juice available and also to enhance our reputation. Our products and services are as follows:
- Fruit Juice of different flavors (strawberry, orange, lemon, etc.)
- Wholesales and retailing
- Training and consultancy
Keys to Success
The keys to success for the Fruit Juice business include:
- Quality and excellent service.
- Adequate machinery and equipment
- Trained and skilled staff
- Consistent Power supply
- Great package design
- 24/7 online presence
Read Also: Boutique Business Plan in Nigeria
Objective for Fruit Juice Business Plan in Nigeria
- To produce varieties of tasty and healthy fruit juice of at least 5,000 pieces each year
- To establish a long-standing relationship with fruit suppliers, wholesalers, and retailers
- To establish our brand in the heart of significant cities via our online presence, billboard adverts, and through supermalls, grocery stores, restaurants, bars, and hotels.
- To achieve a net profit in year one, increasing in year two, by maintaining costs and meeting sales goals.
- To provide quality sales service and products at fair and discount prices
Goal for the Fruit Juice Business Plan in Nigeria
To provide fresh and quality fruit juice of high standard and to set a pace in the food drinks industry in Nigeria.
Vision for the Fruit Juice Business Plan in Nigeria
Our vision is to be a household name in the food drinks business in Nigeria, reaching every part of the nation and beyond. Also, to be among the top 5 leading fruit juice production companies in Nigeria.
Mission for the Fruit Juice Business Plan in Nigeria
Our mission is to build a fruit juice production company with unique recipes whose products can be found in supermarkets and grocery stores all across Nigeria and other African nations to meet the needs of all our customers.
Fruit Juice Business Plan in Nigeria
Management Team of the Fruit Juice Business Plan in Nigeria
Mary John is a professional Chef. She has a B.Sc in Food Science, a Diploma in Business Administration, and a Chefs Royal Academy Lagos certificate. She has over ten years of experience in the food and drinks industry, working for some leading brands in Nigeria.
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
We brought to the business:
- Academic skill and practical experience in the Fruit Juice business.
- Capacity to consistently provide outstanding service.
- Quality processed product and a good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Fruit Juice Business Plan in Nigeria
With over ten years of experience in the production Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our clients.
My managerial skill has also helped put together a workforce for over five years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Materials and Machine for Fruit Juice Business Plan in Nigeria
Competitor Analysis for Fruit Juice Business Plan in Nigeria
People buy from us because of the following reasons:
- Variety of nutritious, tasty, and flavored fruit juices made fresh fruits
- Quality assured standard.
- Efficient production system.
- Fair and discount prices
Our three major competitive advantages are:
- Efficient production system.
- Variety of nutritious, tasty, and flavored fruit juices made fresh fruits
- Fair and discount prices
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