This sample Fufu (powder) production Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. The fufu (powder) production Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Fufu (powder) production Business Plan in Nigeria


Industry: FOOD AND BEVERAGES (Fufu (powder) production Business plan in Nigeria)

PATILAD Fufu (powder) Production Company, Inc. is a registered business that will process and produce Fufu (powder) in Benue state.

We chose Benue state for her massive production of cassava, and other agricultural commodities. The urban center of the state has been the site of extensive recent infrastructure investments.

We at PATILAND Fufu (powder) Production Company, Inc. will experience increased traffic as the city continues to grow at a rapid pace. In the second year in business, we are actively aiming for a 50 percent growth in sales due to our solid supply routes.

Market Analysis

The Nigerian food industry is one of the best-performing industries in the country despite the economic downturn and huge decline in consumer spending power over the years. The industry has grown so well, and consumers are still making the switch from unpackaged and unbranded products to packaged products as they become more aware.

In Nigeria, cassava is the most significant root crop. Cassava is an important source of income for rural farmers and processors in addition to being a staple crop in both rural and urban households.

For domestic or food use, cassava alone accounts for around 45% of Nigeria’s agricultural GDP, but its industrial processing and application have been quite limited. These factors, along with the country’s geometrically expanding population and ongoing rural-urban migration, continue to increase demand for food products that are well packaged, particularly for fufu, a staple item.

Fufu (powder) production is in high demand in both the domestic and global markets because of its longer shelf life and absence of the offensive odor associated with the traditional wet fufu in the market. A sizable portion of the global market is found in Europe and America, where many Nigerians live.

Nigeria has a vast market of consumers that is only set to grow in the next few decades. The food and beverage industry is essential for the Nigerian economy in both financial contributions and employment terms. In fact, food and beverage processing is Nigeria’s largest manufacturing industry.

Our target audience includes households, wholesalers, retailers, working-class individuals, the elderly, students, hospitals, business people, men, and women, event planners, and caterers.


Justifications For Entry Into The Business

  • Nigeria is currently the world leading producer of cassava, producing about forty million {40,000,000} Mt. per annum. This simply means that the major resources needed for production are available.
  • High Nigerian Urban development which is growing at 8% annually is also a contributing factor to the demand for Fufu (powder).
  • Sustainable and readily available local technology.
  • Our desire to curb wastage associated with traditional fufu production due to its short lifespan


The Benefits of Our Products and Services are;

  • Prevention of wastage
  • Provision of quality products
  • Excellent customer care services.
  • Lowest possible prices.
  • Bringing simplicity to the cooking process

Our Products and Services

PATILAD is involved in the production of FUFU (POWDER). This is different from the traditional fermented wet paste derived from cassava known as fufu.

Our fufu powder is born out of the better fufu production procedure which helps to extend its shelf life and mitigate against the unpleasant distinctive odor of the traditional fufu. Our product is produced to meet the standard for the international market.


Keys to Success

The keys to success for the Fufu (powder) production business include:

  1. Good retail location in a residential/business area.
  2. Hygienic and neat environment
  3. Online presence
  4. Maintain low operating costs
  5. On-time delivery
  6. production of quality products
  7. Excellent customer service
  8. Competitive pricing.


Business Objectives for Fufu (powder) production in Nigeria

  • To make available Fufu (powder) production to all at affordable rates
  • To increase sales by at least 75% in the second year
  • To ensure customer satisfaction so that at least 60% of our customer base are return customers


Vision For the Fufu (powder) production Business in Nigeria

  • To be among the first three Fufu (powder) production companies in the next 5 years.
  • To produce high quality, locally produced Fufu (powder) production that is produced in a clean and sustainable environment and also affordable to end users

Mission for the Fufu (powder) production Business in Nigeria

  • To make our Fufu (powder) to be accessible in both the local and domestic markets.
  • To make our price rate accessible and affordable.


Management Team of the Fufu (powder) production Business in Nigeria

Pelumi Agunbiade: She has over nine years of experience in the Food industry, having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).

Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.

Lilian Mfon- Lilian is the head of our marketing team, most of our marketing strategies are online-based and she is the best personnel for the job she has a well-established digital marketer with proficiency in content management social media marketing, search engine optimization, and marketing.

We brought to the business:

  • Academic skill and practical experience in the Fufu (powder) production business.
  • Capacity to consistently provide high-quality goods and products all year round.
  • Good understanding of the market trend.
  • Our staff brings operational, marketing, and promotional skills to the business.


SWOT Analysis

We were able to evaluate our strengths, weaknesses, opportunities, and threats to which we might be susceptible in the market. This is to prepare us for the competition that lies ahead and the best way to approach it. Below is a summary of the findings from our SWOT Analysis:


  • Availability and easy accessibility to raw-materials
  • Good knowledge of target customers and their needs
  • Access to cheap labor
  • Well-organized business structure


  • The business is new to the market place and as such, the brand is not well-known yet
  • As a start-up and the future is always uncertain for most start-up companies
  • Lack of adequate capital for the business requires an enormous amount of investment


  • Huge demand for African food by the large population of Nigerians living abroad
  • The Fufu (powder) production industry is still untapped
  • The continued growth in the middle-class population in Nigeria


  • This being a new entity there is a threat from new business entrants
  • Government policies and regulations.
  • There is a threat of other more established companies starting this line of business thus leading to stiff competition that the company might not be able to


Our three significant competitive advantages are:

  • We have been able to create a good supply channel
  • Excellent customer care services that allow for feedback and ensure that at least 80% of customer complaints are resolved within 3 working days.
  • Our affordable prices and discount offer.


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