How To Advertise On Facebook: Step By Step Guide
Facebook is one of the modern day marketplace today. It is a platform where people connect with other people, where businesses connect with their audience and clients in an easier way. Gone are the days when face to face advertisement, banners and flyers are used to advertise businesses. Facebook advertising is an essential way to connect with your clients on the world’s largest social network.
The use of Facebook algorithm can make it challenging to advertise on Facebook to connect with fans, but the targeting features allows you to connect with your target audience. The idea is not to reach everyone, but to reach your target audience, that will eventually turn to clients.
Facebook ads can help you get your message in front of the people you want it to, people who will be willing to get your products or services. It is essential that you target your message to the right audience, and Facebook ads can help you with that. You only get to pay to reach your potential customers. If you want to achieve results with Facebook ads, you need to know the different types of Facebook ads we have, and how you can take advantage of them for your brand.
Types of Facebook ads
- Video poll ads
It involves an interactive component with video polls. It is like the video ads, but it is more effective than normal video ads. It is one of the first Facebook paid ads, but it has proven to be effective. It involves posting a video and allowing for question and response by audience. It allows them to air their view on the products or services, or on your brand generally.
- Video ads
Video ads can be live or can appear as in-stream ads. It can show the process of working on your products or items, it can also be a form of ‘how-to’ video. It helps to better explain what your product is about, and the processes involved in producing them. This ad makes your advertising compelling, and it also shows where you live, so those who wants to patronize you can know how to contact you.
- Image ads
These are a great way to start up your Facebook ads. They are simple, but don’t have to be boring. With just a few clicks, you can create image ads by boosting an existing post with an image from your Facebook page. Image ad consists of images that provides information about your business, products or services. It takes people directly to your website when they click the ad.
- Slideshow ads
They are a great way to create short video ads from a collection of texts, images or existing videos on your Facebook page. They are an easy way to catch the attention of people, they come in form of slow motion videos that catches the eyes. You can choose stock images from Ads manager if you don’t want to choose from your own images.
- Carousel ads
Carousel ads are a kind of advertising format that combines more than one image or video into one ad. It uses up to ten or more images and videos to present your products and services to your audience. It can be used to highlight different benefits of one product, or a number of products. They are an amazing way to promote a business or brand. According to research, this Facebook ad can bring more traffic to advertiser websites than other sponsored ads on Facebook or Instagram. It also promotes a 72% higher click-through rates. It is a great marketing strategy for any business or industry.
- Instant Experience ads
It is a new and improved version of Canvas ads, which allows a business to showcase its products and tell its brand story in a compelling way. They were previously called Canvas. They are designed for mobile phones and load up to 15 times faster than normal mobile web. With Instant Experience ads, you can include videos, images, tagged products, products carousels, and form fill-outs. It helps to enlarge your customer base and drives brand awareness. They are easy to make and produce effective results of promoting a brand.
STEP BY STEP GUIDE TO ADVERTISING ON FACEBOOK
If you run a business, you should have a Facebook business page, or create one first if you don’t. Then, you go to the Facebook Ads manager or business manager to create your Facebook ad campaign.
Step 1: Choose your objective
Log on to Facebook Ads manager and select ‘Campaigns tab’, then click ‘Create’ to start a new Facebook ad campaign. There are 11 marketing objectives depending on what you want your campaign ad to achieve.
- Brand awareness: This involves introducing your brand to a new audience.
- Reach: Make your ad visible to as many people as possible in your audience.
- Traffic: Drive traffic to your page.
- Engagement: Engage people on your posts by reaching a wider audience.
- Video views: Get more people o view your videos.
- App installs: Encourage people to install your app.
- Messages: Get more people to contact you through Facebook messenger.
- Conversions: Get people to take action on your website, like buy your products, or install your app.
- Lead generation: Get new prospects into your sales funnel.
- Store traffic: Drive customers to your physical stores.
- Catalog sales: Connect your Facebook ads to your product catalog to show them what your product is about.
Step 2: Name your Campaign
Name your Facebook ad campaign and choose whether you want to setup an A/B split test. You will also get to choose whether to switch on budget optimization, this is necessary when you’re using multiple ad sets. You also choose whether to focus on post engagements, likes, or event responses, this depends on what your ad is about.
Step 3: Set up your ad account
If you’re just opening the Facebook account ad, you’ll see a button that says ‘Set up ad account’. Click on it and enter important details to set up your ad account. Make sure to enter the correct details, because if you want to change anything, you will have to open a new ad account. Then, click ‘continue’.
Step 4: Target your audience
Once you’ve created the account, you will need to target your audience for your ads. Select your target location, age, language, and gender. As you do this, you’ll see the audience size indicator on the right side of the screen, this gives you an advantage of reaching your potential target. You’ll also see an estimated number of page likes which will be more accurate if you have run campaign ads before since Facebook will have more data to work with. Effective targeting is important to get the maximum Returns on Investment.
You can either use detailed targeting or connections. Detailed targeting helps you to be more specific; you can include or exclude people based on statistics, demographics, or interests. While connections help to include or exclude people who already have a connection to your Facebook page. It helps to get a new audience; all you have to do is ‘exclude people who like your page’.
Step 5: Choose your Facebook ad placement
Select where you want your ads to appear. You can use automatic placements if you’re new to Facebook ads. Facebook places your ads on Instagram, Facebook, and Messenger. As you go on, you can choose to place your ads on more platforms like Device type, Placements (feeds, stories, apps and sites), and Operating systems.
Step 6: Set your budget and schedule
Decide and set how much you want to spend on the ad. It can be daily or a lifetime budget, and you can make it live immediately or schedule it for later. You can also add an optional cost and bid controls that calculates the amount per action instead of on a general basis. You can also use the advanced setting to schedule how you spend your money. However, using a schedule budget is better as you get to choose when your target audience is more on Facebook. Click ‘continue’ when you’re satisfied with your selections and the audience size.
Step 7: Create your ad
Choose your ad format, and enter the text and media components for your ad. The available formats will be determined by the campaign objective you chose. Preview your ad to be sure that your ad looks good on all placements, and then you can select the ‘confirm’ button. Then you wait for a notification from Facebook to tell you that your ad has been approved.
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