How To Take Advantage Of Trends And Hashtags For Brand Visibility And Growth
Hashtags are very important in promoting your business across social media platforms. It helps to connect to different searches and makes you visible to your target audience. Hashtags help to increase social media engagement with your audience. Literally, a hashtag is a label used for words and content on social media that helps to categorize content together under certain topics. When you use hashtags on your posts, on Instagram, for instance, when people click the hashtags, it takes them to a page that has all the posts that used the same hashtags. It helps users to be able to search for posts with the similar topic.
Businesses use hashtags to attract new audience and increase their online presence. It is a way to make people know that you’re current, especially with the use of current trends. It shows that you follow social media trends and you’re willing to expand your customer base. Hashtags may not be much of a priority for business growth but it is still one of the most important methods of promoting your brand visibility and growth. They make your content visible to audience, considering all the effort you put into your content, it would be a waste for it not to be discovered by your target audience. Users can easily discover your content just by searching for the hashtags or clicking on another related post that used the same hashtags. Without the use of hashtags, you’re making your post almost invincible to users, and that would be against the reason for creating the posts in the first place.
If you use Instagram or Twitter for your business, you should take time to use hashtags, and use ones that will fit into your social media strategy. But if your own method is to use email, you might not need hashtags that much. The fact that hashtags are great for promoting business does not mean it can be applicable to all businesses. The first thing is to know how to market your business to customers, that will give you a good edge on what strategy to use for your business hashtags. Understand your target audience and know what they’re more inclined to. Hashtags are a modern way of promoting business and they show your audience that you’re current and this makes them stick to your brand longer.
Hashtags encourage interactions from audience. Followers find it fun to engage with current trends and hashtags. A recent research carried out on Instagram states that posts that include at least one hashtag find more engagement than those that use none. Most businesses use their own branded hashtags to engage customers on their page, but you can also go with the current trends and hashtags too. Branded hashtags allow followers, users and influencers to be constantly engaged on your page so they themselves can get featured.
Another advantage of hashtags is that it allows you to be current on what is going on in your industry. Hashtags are a way to give you a clue on what people are buzzing about in the world. It also helps you to follow your competitors closely and know what people are saying about your brand. Instagram has analytics tools that makes it easy for you to monitor hashtags that are related to you and your competitors.
Hashtags are more applicable to businesses that use visual marketing than those who offer professional services. For instance, an accountant or a banker will not benefit much from hashtags as a baker or fitness centres. A lot of businesses also use hashtags to promote events, giveaways and promotions. Hashtags are easy to create as it can be made from any phrase, word or acronym. You just have to be sure that the hashtag you’re using is relevant to your business as regards to product, services and locations. You can also use daily hashtags of days, like “#Mondaymotivation”, “#Thursdaythrowback”, and the likes for your promotions.
While using hashtags, the correct symbol to use is # and not @. Many people do not know the difference between the two. @ tags other users on the social media site, and is used when you want to reach a user directly through your post. You should be more specific when using hashtags, as a general one will relate to many other posts that may not relate to your business. You can also add your brand name to narrow down the post to be unique to you alone. You should also make it simple and easy to remember so that people can be able to use it when engaging with the post.
How to use hashtags
- Let it be specific to you and your brand
The hashtags you use should be specific to you, so that when people search for them, it won’t be difficult to find your brand. It should also be appropriate and relevant. You can create ones that include your brand name. It is not just about using any hashtags; it has to be relevant to what you’re trying to promote. If you want other users to engage on your post, you should use hashtags that are more specific to your brand. You can’t use a general hashtag and expect people to engage on the post.
- Keep it simple
When using hashtags, you should use something that people are looking for and can easily remember. Hashtags should be short, precise, simple and easy to remember. It shouldn’t be too difficult to spell or pronounce, so you can engage your audience better. At a glance, it should give your audience what the conversation is about, and what they can easily relate with. The point is to find topics that are engaging.
Read Also: 5 Instagram Mistakes Most Businesses Make
- Use trending hashtags
Trending hashtags are topics that are popular and currently trending, they are things that people are currently talking about now. They can be based on news topics or business world, or something about a celebrity. You should take advantage of those trending hashtags in your posts. This helps to get your posts seen by a much larger audience than just your normal fans. However, you should be sure that it adds value to what you’re talking about. As much as it is important to use trending hashtags to increase your brand visibility, it is also essential to make sure that the post gives value, else it would just be lost amidst many other posts.
While using trending hashtags, endeavor to be the first to use the tags so you get more exposure for your content. You can also find trending hashtags on “hashtags.org”, “hashtagify”, “ritetag”, “trendsmap”, among others.
- Use hashtags on different social media channels
Hashtags allow your brand to have more exposure and makes your content more visible to a larger audience. When you use the hashtags on your different social media handles, it makes it easier for people to remember and relate with. You can use it on Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
- Don’t overuse hashtags
Too many hashtags give the people the impression that you’re spamming them. You shouldn’t use more than one or two hashtags in a post. The point is to make your page engaging, but when it becomes too much, people get bored and you’d be sending the wrong impression about your brand.
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