How to write a winning business plan

How to write a winning business plan

How to write a winning business plan

The truth, if you want to know, is, not every business plan wins – some lose actually. This is strange, I know, but it is true. I will expatiate in a moment. Preparing a good business plan will definitely take time, but if done well, it will be worth your investment of energy and resources in the long run. The keyword there is, “If done well.” If it is not done well, your business plan can actually make you to lose a lot of things rather than winning.


What is a business plan and why is it important?

Essentially, a business plan is a document that provides useful information to potential investors and lenders about a business, how ‘investable’ the business idea is, and used to determine many other parameters which investors would normally use to judge whether a business or an idea is worth funding or investing in.


More importantly, a business plan spells out the entire operation plan on which a company will run by. This is perhaps the most important purpose of a business plan because it serves as an important blueprint which directs entire course of the business, and enables the business owner to achieve the business goals which he has set for the business from the onset. Most entrepreneurs have good business ideas but they rarely possess ALL the required knowledge, skills and expertise required to run a business successfully and make it profitable. Good business plans are those which are comprehensive, well thought-out, and provide the basis for business owners to make sound business decisions.


How does a business plan win or lose?

Quite simply, I’ll just stick with the two purposes of a business plan I have highlighted above. When a business plan achieves those tow main purposes, it has won. When a business plan fails to achieve either or both of the purposes stated above, it has actually failed – it lost!

When you write a business plan for the purpose of raising funds for your business idea, let’s say you apply for a loan or a grant – or perhaps you are trying to convince some investors to throw some money into your business, and after all has been said and done, you end up not getting the loan, the grant, or the funds you need, then the business plan failed. It is as simple as that. In the same vein, if your goal for writing the business plan is to have a document that will guide you on your business journey, be your roadmap which you can always consult at different junctures for decision making and clarifying the right course of action at every given point in time – this is a very good reason to have a business plan written, but if you get to critical points along your business journey where you should turn to your plan to determine what should be the next course of action and it can neither tell you, or at least, suggest a solution or course of action – then it has failed also. The plan is not a winning business plan. So, the question then would be, “How do we write a winning business plan?” To answer that, let us begin by learning about the characteristics of a winning business plan.

How to write a winning business plan

How to write a winning business plan

Characteristics of a winning business plan

At any point in time, and under any circumstance, if a business plan exhibits the following characteristics, it most like will win, and help the business owner to achieve important feats along the lifetime of the business.


  1. It is well researched

One of the mistakes that business owners make is to write a business plan document that is full of assumptions and filled with claims that are not well researched. More often than not, the assessors of your business plan (whether you have submitted it for a grant competition, or to apply for loan – or any other related purposes) are experienced people who know exactly what they are looking for in your document. They can easily tell if your facts do not match market figure or if your claims are too fictitious and are not real. Carrying out thorough research in the process of writing your business plan may not seem to be an easy thing to do but it will always prove to be a worthy effort because it is in serious research that you gain real market insights that are used to make your projections in your business plan. A business plan that is based on lies and unverified claims will almost always fail – it cannot win; neither can it get you your desired result.


  1. It is written in simple and plain language

Many entrepreneurs and business owners usually want to write to kill, in other words, they want to impress the assessors of their business plans by all means. Some people believe that the assessors will respect them and reckon with their business plans because of the big grammars used. To be clear, the easier it is for an assessor to understand and comprehend your business concept, the better for you and your business. The more difficult it becomes for the assessors to understand the whole, or a part, of the message you are trying to get across, the less your chances of winning whatever is at stake.



How to write a winning business plan

How to write a winning business plan

  1. It contains important elements of a business plan

Certain elements are important and compulsory if a business plan will make sense. Absence of such element immediately renders a business plan useless. There is no way you will write a business plan and forget to include any of those parts. Omitting any of those components in a business plan will make it to fail automatically. Below are those components that are very critical and must be included in a business plan that wins.


  • Executive Summary

No matter how beautifully a business plan was written, no matter how much of effort has gone into writing it, even if the research was top-notch and the facts and figures were first rate, without an executive summary, a business plan will most likely end in the waste bin. “Why?”, you would want to ask. The reason simply is that, most of the people who need to read your business plan for assessment purposes are busy people who needs the executive summary which summarizes the entire content of the business plan document as a quick read to determine whether the main document is worth reading at all. So, if it is missing, the chances of your business plan being read is very slim – and if it never gets read, you already know what that means, isn’t it?


The other important components of a winning business plan include the following:

  • Company Description
  • Market Analysis
  • Competitive Analysis
  • Description of Management and Organization
  • Breakdown of Your Products and Services
  • Marketing Plan
  • Sales Strategy
  • Financial Projections


There are many features of a winning business plan, and depending on industry, owner’s business objectives, level of details required, etc., the business plan may possess these features in varying degree. However, the features presented above are most general for any type of business plan and can form your basis for judging whether your business plan will be a winning plan, or not.


If you need a service of a Professional Business plan writer, then Dayo Adetiloye Business Hub is the place to go Call or WhatsApp us now on 081 0563 6015, 080 7635 9735 or send an email to  and we will solve any of your business plan problems.


Hope you enjoy this article?

Share your thoughts in the comment session.

Contact us today for your business consultancy and business advisory services. We can help you fine-tune your idea, structure your business, market your business, train your staff, consult on your retirement plan, coach you for financial success. We also write a business plan and help with fundraising strategies and Grant applications. We can help you start, grow, and expand your business.

Call or WhatsApp us now on 081 0563 6015, 080 7635 9735 or send an email to  and we will solve any of your business problems.



Enter your name and email and get the weekly newsletter.. Joining is FREE!

Dayo Adetiloye Logo

Dayo Adetiloye Business Hub is a grassroot business development service provider with a 6 year of track record of excellent service delivery for local and international clients.

As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

Share this:

GI Vital Soft Gel

Grant Winning Blueprint

How to Turn Yourself into a Live Breathing Cash Machine

Ecommerce Business

Follow me on Facebook

Follow me on Twitter

Share this:


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us is a property of Dayo Adetiloye Business Hub committed to connecting entrepreneurs with resources.

We are one stop Business Resource Center where we help you discover, Develop and Fulfil your business potentials.

On this platform, we help you develop business plans and strategies, connect you with funding opportunities and share with your business opportunities.

Facebook Community:



Copyright 2023 All rights reserved