Online TV Business Plan in Nigeria

This sample Online TV Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Online TV Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Online TV Business Plan in Nigeria

Business: Online TV

Industry: Media


Patilad television is a youth educational and entertainment TV, a newly formed multimedia television channel, which is aimed to take its place in the current media industry. The market segment consists of the largest community of teenagers and youths all around Nigeria, Africa and world at large. The size of the market segment is calculated at population of 3 million in Nigeria alone, and around 10 million in Africa. The initial phase consisted with the process of the establishment of the business. Patilad television project utilised the initial years of its incorporation by building the necessary infrastructure, as well as by carrying out activities in the opening phase of setting up the business, in order to establish a strong foundation for the company. Patilad Television was conceived to inaugurate a fresh approach to Television content scheduling which is perpetually generative in sourcing and sponsoring new talent & new products from the Business media and creative Entertainment Industry Worldwide.

The Channel under the Control of its Skillful Executive Producers & Production Manager has plans to create its own Productions; the first called “meet the real entrepreneurs” which aspires to be an Internationally accessible Television Program that is dedicated to giving broadcast exposure to the young entrepreneurs, inventors, talented acts , people who have reached the pinnacle of various field of  accomplishment within their Career. The Show intends to Auditions Talent with a dignity that is rarely portrayed by other Talent Shows, and is designed to allow the purity of the Artistic attainment to be raising the audiences standards of what they think is good, rather than capturing the energetics’ of glamour and enthralment that is inductive to producing less positive responses from those who professionally recognise the Standard of saturation of raw talent that goes through the disciplining process that the true accomplishers recognise is the ripening of the fruit of attainment to the Master Class level. The Commissioning of Entertainment Agencies & partnering with Record Companies, in order to build a content Archive of Filmed Concerts & Productions, from which to schedule economically sourced Broadcast Content to enable both a rapid expansion of the Stations Content Archives is a part of Our Stations Marketing Plan. Patilad TV is a new Company and as such, we will need to rapidly expand.



The project is currently working on the second development phase. The second phase involves the production of television programmes and materials, marketing and subscription, and finally, the preparation for the launch of the Channel, through both cable and sky platforms. However, this vital phase depends on investment, as the activities are dedicated in the development of the channel, through resources acquisition, production and then finally broadcasting. After we have had quite a number of waivers from top companies, providing virtually most services for free, on the average we still need a cost 20 million naira to launch this 24 hour digital television channel broadcasting online.

Products and service

  • We will transmit educative and entertaining contents working in partnership with organizers of events or programs. We will contract television quality, business seminars, teenage camp meetings, documentaries, music concerts, festivals, theatre shows, stand-up comedy, variety shows, and dramas.
  • Our services are not only limited to Television but are also able to be eventually booked & purchased online from anywhere in any country via a mobile smart phone. We will offer numerous new and emerging licensed Producers a showcase by offering them a waiting list that would be less likely have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work.


The benefits of our products and services are

  • The provision of high quality and maximum flexibility in customer service delivery.
  • We are sophisticated yet very affordable, we feature state of the art facility with latest equipment from quality manufacturers
  • Low cost per view, monthly, quarterly and annual subscription plans.
  • Well trained and qualified staffs

Objective for Patilad Online TV Business Plan in Nigeria

  1. Exceed 60% revenue capacity by the end of the first year of operation.
  2. Maintain a profit, to reinvest into business and further expansion.
  3. To record over 100,000 first time visitors by the end of the first year of operation.
  4. Have a return rate of 90% by the end of the first six months.
  5. Increase membership by 40% by the end of the second year of operation.


Goal for the Patilad Online TV Business Plan in Nigeria

Patilad Online TV’s goal is to meet clients’ expectation and surpass it.


Vision for the Patilad Online TV Business Plan in Nigeria

To be the most visited Online TV for youths and middle aged adults in Africa.

Mission for the Patilad Online TV Business Plan in Nigeria     

Patilad Online TV will provide high-quality, entertaining, educational, inspirational programmes and broadcasting dedicated to our target audiences (teenagers, youths and middle aged adults) across the globe. Patilad Online TV will become the world’s most well-known and trusted source of informative, educational and entertaining content in every field. We will always exploit technology at the cutting edge of the digital revolution – including digital television, the web and broadband – using these to bring our message of entrepreneurship to the widest audience possible.


Keys to Success for Patilad Online TV Business Plan in Nigeria

  1. Marketing –Marketing will be the first strength to our success and a huge competitive edge.
  2. Professionalism: Our staffs will be well trained in managing customers in any given situation.
  3. Implementation of business system. Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. This ensures that the first key to success is achieved.


  1. Repeat business/Recommendations: giving the kind of service that brings people back for other views.



Management Team of the Patilad Online TV Business Plan in Nigeria

Akinyemi Femi Richard – is highly knowledgeable in the Online TV business having been in the broadcasting world for 18years. He worked as the Chief Technical officer before resigning to start his onlive TV in February 2016 His versatility as a journalism is a clear through his ability to obtain excellent results with a diverse mixture of people and throughout his time within the world of broadcasting has developed a large experience.

His experience within the industry, partnered with his qualifications has given him the head way in maximizing all the revenue channels available. He also has 20 years of combined experience in managing different new and existing businesses.


Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan Atlantic University (PAU). He is our business development strategist and a strategic partner.


We brought to the business:

  • Educational skill and practical experience in running a successful business.
  • Ability to provide high-end services in a caring, upscale, professional environment.
  • Capacity to consistently provide meet and exceed customer’s expectation.
  • Provision of professional quality equipment.
  • Our staff brings operational, marketing and promotional skills to the business.


Management experience gained for the Patilad Online TV Business Plan in Nigeria

I am well equipped to provide the following functions, which have well displayed both as an employed staff and a full time entrepreneur in previous offices and other businesses.   

I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the firm good commendation from our clients.

My managerial skills have also helped in putting together a workforce for over 7 years, which will also help me to coordinate the team in most aspect of the company. I am the CEO of the company overseeing the day to day activities of the business.


Materials and Machine for Patilad Online TV Business Plan in Nigeria

Internet broad band cable, interior and furnishings, signage, back bar supplies, furniture, resolution projectors, intercom system, Character generator/Graphics Station, Dual channel still store, production control speakers, Studio monitor speakers, Digital format converter/upconverter, production video switcher w/HD 2.5 ME, Studio CCD16 x9 Switchable cameras w/lenses, digital videotape recorders with monitoring, assorted microphones, miscellaneous installation materials etc.




Competitor Analysis for Patilad Online TV Business Plan in Nigeria

There are few or no high quality commercialized Football Viewing Centre in our location but in the advent of their arrival, the following are our competitive edge as a business

  • The provision of high quality and maximum flexibility in customer service delivery.
  • Superior and personalized customer’s attention.
  • All sports channels
  • All movie channels

Our three major competitive advantages are:

  1. Direct approach marketing style
  2. Superior and personalized customer’s attention.
  3. We run a family inclusive program.


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Dayo Adetiloye Business Hub is a grassroot business development service provider with a 6 year of track record of excellent service delivery for local and international clients.

As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

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