SMOOTHIE BUSINESS PLAN IN NIGERIA
Smoothie Business Plan in Nigeria
This sample Smoothie Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept notes, Competitions, etc. The Smoothie business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Smoothie Business Plan in Nigeria
Industry: Juice/Smoothie (Smoothie Business plan in Nigeria)
Patilad Smoothie is a registered smoothie bar providing our customers with nutritious, health-focused Smoothie for their well-being. We’re located at Ado-Ekiti, Ekiti State, Nigeria. Compare to the Smoothie sold in the market, our smoothie bar exceeds customer expectations through a broad offering of smoothies made with natural fruits and other quality ingredients (yogurt, milk, sherbet, nuts, coconut milk, chocolate, almond milk) at a low price.
The global smoothie market is projectd to register a CAGR of 7.2% during the forecast period, 2020- 2025. The smoothie market is flourishing in developed and emerging regions. The smoothie market in Nigeria is forecast to reach 1.53 billion USD ( in retail prices), thus increasing at a CAGR of 15.42% per annum for 2020-2025.
Smoothies are healthier than fruit juices, and they consist of dietary fiber. The rising health consciousness among consumers and changing food habits are driving the smoothies market’s growth. Smoothie drink is one commodity consumed in all parts of the world and of course, those in the business of producing smoothie drinks are known to generate sales year in year out if the company is well–managed. We have plans in place for continuous training of all our staff for effective productivity; also, our equipment is designed and fabricated to meet the ever-changing demand of the industry.
We have strategies that will help us maintain and increase our customer base, this we do by offering monthly smoothie specials, giving our coupons, stickers, keyholders to our loyal customers, 24/7 online customer care, seasonal offerings. Our strength lies in the fact that we can produce a wide range of smoothies to satisfy all our customers. Also, our management team is full of experienced people in the industry who are skilled and professionals in what they do. Our equipment has positioned us to have efficient production.
The benefits of our products and services are;
- Availability of a variety of nutritious and flavored Smoothies
- Natural made and unique smoothies
- Lowest prices
- Home delivery
- Online customer support for enquires and complaints
Our products and services
PATILAD smoothie will ensure that we produce consistently and efficiently to satisfy our customers. Our products and services are as follows:
- Varieties of flavored Smoothies
- Online order and home delivery
Keys to Success
Our keys to success at Patilad Smoothie include:
- High traffic location
- Superior product quality
- Latest machine and equipment
- Skilled and diligent staff
- Reasonable prices
- Consistent power supply
- Consistent water supply
The objective for Smoothie Business Plan in Nigeria
- To produce varieties of nutritious and healthy smoothies consistently
- To increase our annual income by 50% the second year
- To establish our business as quality-driven and health-focused
- To offer affordable prices and discount offers
- To provide excellent customer service to our customers and potential customers.
Goal for the Smoothie Business Plan in Nigeria
To provide flavored smoothies of quality standard that will help our customers stay fit at all times.
Vision for the Smoothie Business Plan in Nigeria
Our vision is to be among the top 5 leading Smoothie brands in Nigeria by 2026.
Mission for the Smoothie Business Plan in Nigeria
Our mission is to establish a healthy smoothie business that will be acceptable in our location and in Nigeria cities. We are dedicated to ensuring our customers stay fit through our natural-made and flavor Smoothie.
Read Also: Shawarma Business Plan in Nigeria
Management Team of the Smoothie Business Plan in Nigeria
Agbolagade Rashidat – She is the general manager of patilad Smoothie. She has been in the juice industry for seven years, and she’s a professional in what she does. She obtained a BSc in Food Science and had attended several trainings and seminars in the industry.
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
Folorunsho Anigilaje: He is in charge of sales and marketing, packaging, and distribution. He obtained an MSc in Marketing from Obafemi Awolowo University.
We brought to the business:
- Academic skill and practical experience in the Smoothie
- Capacity to consistently provide outstanding service.
- Quality processed product and a good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Smoothie Business Plan in Nigeria
With over ten years of experience in the Juice/smoothie Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our clients.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Materials and Machine for Icecream Business Plan in Nigeria
Blenders, juicers, cups and glasses, knives, straws, cutting boards, sinks, under counter refrigeration, ice machines, measuring cups, portion scales, refrigerator/freezer, scoops, spoons, spatulas, napkins, smoothie dispenser, chairs, tables, countertops, point of sales system, cleaning supplies (trash cans, brooms, bucket, mops, towels, dishwasher, detergent).
Competitor Analysis for Smoothie Business Plan in Nigeria
People buy from us because of the following reasons:
- Variety of nutritious and flavored Smoothie
- Rich and creamy Smoothie
- Efficient production system.
- Affordable prices and discount offers
Our three significant competitive advantages are:
- Variety of nutritious and flavored Smoothie
- Outstanding customer service
- Lowest prices
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