Supermarket Business Plan in Nigeria


Supermarket Business Plan in Nigeria

Supermarket Business Plan in Nigeria

This sample Supermarket Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Supermarket Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Supermarket Business Plan in Nigeria


Industry: SUPERMARKET (Supermarket Business plan in Nigeria)


Patilad Supermarket is a new supermarket located in Ikoyi, Lagos state. We retail durable and non-durable products from top manufacturers, our prices are affordable, and our customer care is second to none.

The Retail industry is an important sector of Nigeria’s economy, which generates a large sum of well over N100 trillion annually from more than a million supermarket outlets scattered all around Nigeria. The industry is indeed immense. The supermarket industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business.

Patilad Supermarket will ensure that all our customers are given first-class treatment whenever they visit. We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large the numbers of our customers’ base may grow. We will ensure that we get our customers involved in selecting brands that will be on our racks and when making some business decisions.

Patilad Supermarket is committed to satisfying customers by providing a broad selection of high-quality and competitively priced products as well as exceptional customer service. Our focus is to create an environment that is warm, friendly, and clean. The suppliers of Patilad Supermarket are also partners in the company’s success, and we expect the same in return. It is our responsibility to be active stewards in our communities and to promote local involvement.

We want to compete favorably with the foremost supermarket companies in Nigeria, which is why we have a competent quality assurance team that will ensure that any product and service rendered meet and even surpass our customers’ expectations.

So that our customers will feel secure, we will ensure security systems are available to monitor everyone that enters the Supermarket. This will cut down on loitering and ensure the safety of both employees and customers. Our target market is the low-income to higher-class earners in our community. These include working class individuals, the elderly, students, households, business people, men, and women.

The benefits of our products and services are

  • The availability of various goods to meet the need of our customers
  • Provision of quality goods and products
  • Excellent customer care services.
  • Lowest possible prices.

Our Products and Services

Patilad Supermarket was established to maximize profit in the supermarket industry. We will have a wide range of durable goods and non – durable goods at affordable prices in our store. We will ensure we go all the way to make available varieties of goods and products from top manufacturing brands in Nigeria and beyond. Our products are as follows;

  • Provisions (Milk, Milo, golden morn, etc.)
  • Fresh and frozen foods (meats, fish, chicken, etc.)
  • Fruits and vegetables
  • Dairy products
  • Clothes
  • Home furnishings and appliances
  • Beauty/makeup products
  • Pieces of jewelry
  • Drugs and health products
  • Children’s toys and baby stuff
  • Consultancy services

 Keys to Success

The keys to success for the Supermarket business include:

  1. Good retail location in a residential/business area.
  2. High and neat environment
  3. Maintain low operating costs
  4. Availability of good products
  5. Good security system
  6. Competitive pricing.


Objectives for Supermarket Store Business Plan in Nigeria

  • To achieve profitability by September in the first year.
  • To increase sales by at least 150% at the second year
  • To launch five (5) new distribution outlets in the fourth year.
  • Boost image and awareness by establishing baseline customer satisfaction of 100%.

Goal for the Supermarket Business Plan in Nigeria

To be among the first five supermarket companies in the next 10 years.

Vision for the Supermarket Business Plan in Nigeria

To be the leading brand name in the supermarket industry through its excellent low-cost product offering and efficient delivery network.

Mission for the Supermarket Business Plan in Nigeria

Patilad Supermarket’s mission is to establish a standard supermarket that provides a wide range of goods/products from top manufacturers and brands at affordable rates.


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Supermarket Business Plan in Nigeria

Management Team of the Supermarket Business Plan in Nigeria

Adeyan Omowumi has over nine years of experience in the Supermarket industry, having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).

Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.

Afolabi Eniola: He is in charge of marketing and sales. He has over seven years in marketing. He has a BSc in Marketing from Kwara State University (KWASU). 

We brought to the business:

  • Academic skill and practical experience in the Supermarket business.
  • Capacity to consistently provide high-quality goods and products all year round.
  • Good understanding of the market trend.
  • Our staff brings operational, marketing, and promotional skills to the business.

Management experience gained for the Supermarket Business Plan in Nigeria

With over seven years of experience in the Supermarket business and numerous exposure to both the scientific and practical aspects of owning a supermarket, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our customers.

My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.

I am the CEO of the company overseeing the day-to-day activities of the business.

Materials and Machine for Supermarket Business Plan in Nigeria

POS terminals, computers, Store facility, furniture, provisions, shelves, freezers, cutlery & food prep tools, slicers, display cases, plastic bags, mannequins, weighing scales, sinks, dishwasher, oven, deep fryer, etc.

Competitor Analysis for Supermarket Business Plan in Nigeria

People buy from us because of the following reasons:

  • The availability of various goods to meet the need of our customers
  • Excellent customer care services.
  • Provision of quality goods and products
  • Fair prices and discount offers.


Our three significant competitive advantages are:

  • Availability of various goods to meet the need of our customers
  • Excellent customer care services.
  • Fair prices and discount offers.

For the remaining part of this business plan, including the detailed financial analysis, call me on 08105636015 or 08076359735 or send me an email at

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As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

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To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

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