The Death of the Single Niche Expert written by Edirin Edewor
My Friend, have you noticed that it is becoming quite difficult to figure out what niche you belong to?
Do you find yourself struggling to pinpoint your message or your audience?
Do you find yourself spending more and more time, energy and resources adding to your skillset just to keep up with the needs of your audience?
Well, you’re not alone. You might not have realised it, but the era of the single niche is finally dying out. It has been an ongoing process for about 5 years now, but the pandemic has accelerated this process.
If you were a web designer, you can no longer afford to do just that if you want to keep earning. People now use Notion or Bubble.io to create one-click websites.
You have to evolve from just a web designer to an entire branding agency.
If you’re in branding and think you’re safe, think again. Canva now has tools to completely wipe out your industry. You must now evolve from just a Branding Expert, to help your clients turn their brand into $$$$.
If you’re a Content Writer, you have to evolve to include multimedia Content Creation, including Reels, Stories, Highlights and more.
This is happening in every industry. Even Lawyers are going beyond business set up to include creating legal contracts for Coaching Clients, Freelancers and IP Protection.
No industry is left out. Not even yours.
So how do you keep up? How many skills can you possibly learn? When does it become messy and overwhelming?
Hey, friend, don’t panic. It’s not all bad. As problems compound, so do solutions rise.
The rise of AI tools has eliminated the need for you to have all the skills.
For example, Marketing Blocks AI helps me create short product descriptions and sales copies for my ads. It also helps e create Book Trailers for my clients in one click, and product videos and voice overs.
Freedym’s Marketing Newsletters help me stay abreast of what’s happening in the online space so I’m not caught unawares by an obsolete idea or a new trend.
But what has made the biggest difference for me, is learning to use Templates that I can simply edit or use as is, and still stand out from the crowd.
Which is why I have been hard at work the past few days, compiling the same templates I use in my business for you, so you can take the stress out of content creation, marketing and even build or expand your Amazon KDP business if you already have one, to tap into the global market.
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