Tomato Juice Production Business Plan in Nigeria

Tomato Juice Production Business Plan in Nigeria

Tomato Juice Production Business Plan in Nigeria

This sample Tomato Juice Production Business plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Tomato Juice Production Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.


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Industry: Food Processing Industry (Tomato Juice Production Business plan in Nigeria)

PATILAD is a Tomato Juice Production company based in Ogun State, Nigeria. We are registered as a limited liability company owned by Dayo Adetiloye, Pelumi Agunbiade, and other investors under the Nigerian Corporate Affairs Commission (CAC) and legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Ogun State. We have also been able to secure all necessary permits and documents from all concerned departments across all levels.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website located at
  • Acquired land and planted our Tomato s which we have been selling fresh to the market over the years
  • Determined building, equipment, and fixture requirements
  • Began recruiting key employees

At PATILAD, we are involved in the growing, processing, and distribution of the finest quality Tomato juice. We ensure that there is very minimal intervention in the juice-making process to ensure the authentic flavor of our products. This is made possible with the use of advanced technology and the hard work of our professional team. We have also put in place plans, processes, and structures that will ensure we are at the top of our game with hygiene.


We are in the Tomato Juice Production Business because we want to take advantage of the numerous opportunities in the agricultural sector, to help Nigeria’s economy improve by increasing domestic food production, to export agricultural products from Nigeria to other nations, reducing waste, and above all else, to make profit.

We are committed to sustainability as a company and we actively contribute to the development of our host community. We are equally committed to meeting our customers’ needs precisely and completely. As such, we hold ourselves accountable to the highest standards.

PATILAD has been able to put together a group of great professionals and the best available equipment to run. As such, we are strategically positioned to become one of the top Tomato Juice producing companies in Nigeria. As needed by Nigeria’s regulatory organizations, we have implemented procedures and strategies that will enable us to use best practices for Tomato farming, juice processing, packaging, and distribution.

With the goal of reaching the larger national market and the intention to go international, PATILAD continues to focus on marketing, distribution, brand development, research, and development.



Market Potential

There is high demand for fruit juice in Nigeria. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum, an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for fruit juice.

With the recent ban on imported food items including fruit juice, there exists now a favorable climate for local producers of fruit juice. Today, fruit juice, such as “five alive” and “Just juice” are now beyond the reach of average Nigerians, and juices are demanded for occasions such as weddings, birthdays, burials, and cooperate events. There now exists a great opportunity for local producers of juice as locally produced ones can effectively compete well with imported items in terms of price.

Prior to the ban, approximately 80 percent (about 170 million liters per year, valued at $255million) of Nigeria’s demand for fruit juice was filled by imports. Interestingly, this growth in the juice market seemed to defy the poor performance indices the Nigerian economy has been recording.


Products and Service

PATILAD will concentrate on operating a standard and licensed Tomato juice company whose products will not only be sold in Nigeria but will be well suitable for export to other countries such as ECOWAS countries, America, and Europe. We are in the business to make profits and also to give our customers value for their money. As such, our products will include:

  • Cultivation of Tomato s
  • Selling Franchise
  • Processing and selling of Tomato juice.


Our Target Market

Those who benefit from the commercial value chain of the fruit industry are undoubtedly widespread and all-inclusive this is basically because loads of people are beginning to switch from carbonated drinks to fresh fruit-related drinks as they’re becoming more aware of the health benefits therein.

Due to this, we have set up our Tomato Juice Production Business to cater to the following client base:

  • Supermarkets and Grocery Stores
  • Hotels
  • Restaurants
  • Outdoor caterers
  • Households
  • Sports Men and Women
  • Event planners
  • Tourists and everyone at our targeted location

Our Vision Statement

Our Vision is to become one of the top 3 leading fruit juice-producing companies in Nigeria as well as the west African countries within the next 5 years.


Mission for the Tomato Juice Production Business Plan in Nigeria

  • To fill every corner of Nigeria and other west African nations with our professionally packaged and processed Tomato juice.
  • To establish a standard for how top-notch fruit juice company should be managed in Nigeria.

Management Team of the Tomato Juice Production Business

Pelumi Agunbiade: She has over nine years of experience in business and has over the years assisted in growing several businesses having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).

Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.

Read also: soy-dawadawa (iru) production business plan in Nigeria

Our Business Structure

Knowing fully well the kind of Tomato Juice Production Business we intend to build and our hopes to grow big by entering the international market. We are aware of the importance of building a solid business structure that can support the kind of world-class business we want to own.

We have also put in place a structure that allows all of our senior management workers to have access to profit-sharing arrangements, which will be dependent on their success over time.

In light of the aforementioned, we have chosen to hire talented and experienced personnel to fill the following positions:

  • Chief Operating Officer
  • General Farm Manager
  • Administrator/Accountant
  • Processing Plant Manager
  • Customer Service Executives
  • Social Media Manager
  • Sales and Marketing Officer
  • Security Guard
  • Truck Drivers
  • casual farm/ factory workers


Our Competitive Advantage for Tomato Juice Production Business in Nigeria

Juice production industry is fiercely competitive and PATILAD is fully aware of the competition that are available when it comes to selling fruit juice all over the globe. We are prepared to compete favorably with other juice processing companies in Nigeria and beyond.

Some of our competitive advantages include;

  • Our location
  • The uniqueness of our product in the market
  • Our distribution networks
  • The vast experience of our team
  • Our excellent customer service culture
  • Proper care and development opportunities for our employee
  • Our leverage of the internet by using our websites and social media platforms
  • We are involved in palm farming, juice processing, packaging, and distribution for both local and international markets and this allows us to take advantage of all the available opportunities in the industry.


Equipment needed to start Tomato Juice Production

1. Raw Materials:

  • Fresh Tomatoes: High-quality ripe tomatoes free from damage and spoilage.

2. Washing and Sorting:

  • Tomato Washing Machine: Equipment for cleaning and washing the tomatoes to remove dirt and debris.
  • Sorting Conveyor Belt: Conveyor belt for sorting and removing any damaged or spoiled tomatoes.

3. Cutting and Crushing:

  • Tomato Cutting Machine: Equipment for cutting the washed and sorted tomatoes into smaller pieces.
  • Tomato Crusher or Pulper: Machinery for crushing the tomatoes to extract the juice.

4. Juice Extraction:

  • Juice Extractor: Industrial juicer or extractor for extracting juice from the crushed tomatoes.
  • Blender (Optional): High-powered blender for further pulverizing the tomatoes before juicing.

5. Filtration:

  • Filtering Equipment: Equipment such as mesh sieves or cheesecloth for straining the extracted tomato juice to remove pulp and seeds.

6. Pasteurization (Optional):

  • Pasteurization Equipment: Heat treatment equipment for pasteurizing the tomato juice to extend shelf life and kill harmful microorganisms.

7. Bottling and Packaging:

  • Bottles or Containers: Clean, sanitized bottles or containers for packaging the tomato juice.
  • Bottle Caps or Lids: Seals for closing the bottles or containers.

8. Labeling:

  • Labels: Labels with product information, including juice type, production date, and expiry date.

9. Quality Control:

  • Quality Testing Equipment: Tools for checking the quality of the tomato juice, including taste, color, and acidity level.
  • Laboratory Equipment: Analytical instruments for testing juice quality, such as pH meters and refractometers.

10. Utilities:

  • Electricity: Power supply for operating processing equipment.
  • Water Supply: For cleaning equipment and processing areas.

11. Safety and Hygiene:

  • Personal Protective Equipment (PPE): Gloves, hairnets, and aprons for workers.
  • Sanitation Supplies: Cleaning agents, sanitizers, and disinfectants for maintaining cleanliness and hygiene in the production area.

12. Transportation:

  • Delivery Vehicles: Trucks or vans for transporting raw materials, finished products, and packaging materials.



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