A business plan is a document that offers a detailed description of how a business is set up, according to an article on Entrepreneur.com. It’s a five-year business plan that shows the company’s structure, products and services, market research findings, marketing strategy, budget, and financial projections. It is simply defined as a thorough and comprehensive description of a company’s operations and projections. A business plan can be written by a startup or an existing company.

A business proposal is a sales document designed to show how a company will complete a project, convey the project’s value to a potential client, and solicit the client’s business. As a result, it is a document that a company provides to another company or organization. A business plan and a business proposal are two distinct papers with opposing aims and objectives. A business plan is a factual and comprehensive executive and operational overview of a corporation.

A business proposal is a sales document that explains how a company would handle a project, states the project’s value to the client, and asks for the client’s business. A business plan is a written factual presentation. A quote and a call to action make up a business proposal.


Structure of a Business Plan

There are three parts to a business plan: a description of the business model, a marketing strategy, and financial predictions. The executive summary, business description, marketing model, study of industry competition, build-out strategy, operations plan, the introduction of management, and discussion of financial concerns and projection of results are among the informative aspects. An executive summary, which might be a dense abstract or a longer marketing tool to pique interest in the business plan, is presented first. The business plan is an informational document that details the activities and possibilities of your firm.

Secondly, a business plan summarizes your company and can be used to obtain bank loans and attract investors since it demonstrates the company’s goal and how it will be realized.


Structure of a Business Proposal

A business proposal submitted in response to a Request for Proposal (RFP) should be formatted according to the RFP’s specifications. In most cases, this entails a brief description of your company’s services and products that are relevant to the RFP’s aims, a reiteration of the scope of work, responses to specific questions posed in the RFP, and a price that includes materials, tools, labor, delivery, and other project costs.

The following are some of the reasons why you should write a business plan.

  1. It clearly defines the scope of the business and, as a result, clarifies your thinking as the business owner.
  2. It provides you with knowledge that you had not previously considered. Simply, it documents the company’s vision and how it will be realized. This 4. directs the company toward a realistic strategy that will guide the company for the duration of the plan.
  3. It is the business’s plan for success.
  4. It lays forth ways for turning concepts into core capabilities.
  5. It also includes financial predictions for launching and running the business, as well as an estimate of revenue creation from operations.
  6. It provides complete company data to potential investors and employees, as well as suppliers, accountants, attorneys, and other stakeholders.
  7. The main purpose of a company plan is to keep track of and disseminate information.

A business plan can also be used to secure funding from a bank, venture capitalists, angel investors, or incubation. You must show a well-researched and viable company strategy when seeking these money lenders. Investors want to know that the market information and financial estimates presented in the report are accurate and reliable. Because it is the company’s blueprint and vision, a business plan should be as accurate as possible. It serves as a checklist to see if the company’s goals are on track. A competent business plan, according to experts, takes roughly six weeks of in-depth research and preparation. It’s impossible to make one the day before your investor meeting.




The purpose of a business proposal is simple to understand:

An invited proposal is one that is produced in response to a buyer or client’s advertisement. Organizations and government agencies, for example, that want to buy services and products from commercial vendors request contractors to submit bids.

Alternatively, some businesses request Requests for Proposals (RFP) from a group of providers they are interested in partnering with. In each scenario, the company is bidding against other companies. It is in your company’s best interests to make a competitive and attractive business proposition.

Even if a potential client has not requested one, non-invited or uninvited proposals are sent to them. In this circumstance, you recommend that the firm or organization buy services or products in exchange for money. You may, for example, submit a proposal to develop an app for an organization or provide training services to its employees. In all circumstances, the most important thing is to present a well-researched offer that will persuade purchasers.

A business proposal is restricted to the scope of the project or requirement. It also caters to a specific demographic. A proposal’s main purpose is to solicit or grow a business opportunity.

A company plan might be viewed as a more internal document. A proposal, on the other hand, is a document that is used to show or sell a firm to a third party.

A business plan directs the internal activities of a company in terms of marketing strategies and revenue estimates that must be met. A proposal explains what the company does and how it plans to carry out a project or use the chance to earn revenue for both parties to external players such as governments, donors, or business partners.

A solicited proposal is used as a response to the solicitor and is meant to persuade the solicitors that your company is the best fit for the project. It also acts as a way to bid on a project.

An unsolicited proposal allows you to reach out to potential customers by offering that they acquire services or products from your firm.

An unsolicited business proposal for the creation and development of a business opportunity follows essentially the same framework as a solicited business proposal but anticipates anticipated client questions. A proposal is more of a marketing document that presents a value proposition and a call to action to persuade the audience to do business.

Understanding the fundamentals of a business proposal is a skill that you must have whether you are in business, work, or education pursuing a degree. The terms business plan and business proposal are frequently used interchangeably. These two papers are diametrically opposed. In terms of content, organization, writing style, goals, and purpose, a business plan differs from a business proposal. A business plan is a written presentation of facts, but a business proposal is a price quote and a call to action.

Finally, a business plan highlights a company’s goals and how to attain them with a practical day-to-day plan and a 3 to 5-year financial projection. As a result, a business plan offers investors and banks a clear description of the business for easy funding.


If you need a service of a Professional Business plan writer, then Dayo Adetiloye Business Hub is the place to go Call or WhatsApp us now on 081 0563 6015, 080 7635 9735 or send an email to dayohub@gmail.com  and we will solve any of your business plan problems.


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