6 top local SEO tips to rank a website in Singapore
Local SEO is a great way to get more organic traffic for businesses that have a registered location and website. You can avoid paying high prices for Facebook and Google ads by adopting a few local SEO tactics for best results. There is a clear difference between SEO and local SEO. While you can improve your online visibility globally through SEO, local SEO focuses on your region’s highly targeted audience so you have more relevant business prospects.
People do not buy services and products because they buy brands. So, it is very important to create easily recognizable brand value. To do this, you need to build a personal relationship with your audience, and local SEO helps you achieve that. Today, you can search for a service / product / or a particular type of store, and the first thing Google displays is a list of the top three search results in your area.
Importance of Local SEO in Singapore
About 88% of people who use their smartphone for local search either visit the site or make a call within a day. So, instead of looking for long-distance leads, local SEO in Singapore can help smooth out your target market, engage with close local customers, make quick changes, and get relevant leads in the short term.
Local SEO becomes an essential channel of growth for the diverse markets in Singapore that have just begun. Restaurant bars, medical services, plumbers, electricians, law offices, and similar services can see great success with local SEO strategies. If these business owners get leads and visitors to their site from different remote locations, it will not bring any change for them but it will increase the organic traffic a little bit. With local SEO, such businesses will not only get increased traffic but also quality traffic from potential customers in their area of business.
If you want to talk about how to make your site better for local search, hire the best SEO expert in Singapore, they will provide you with the best SEO services.
Here are 6 best local SEO Tips to rank a website in Singapore:
Optimize for Multiple Locations
Whether your business has 2 locations or 2000, it is advisable to provide this information accurately to Google and other search engines. Each customized contact page will help Google with a description of where and how to get to the business location, with local landmarks. Also, with location-specific title tags and meta descriptions, these pages have the potential to attract more location-related rankings and reviews from their users.
When you have your contact information, i.e. NAP (Company Name, Address and Phone Number) on different platforms, such as your website, Google My Business, social media pages, directories, etc., it is important to create it. Make sure there is no difference in spelling, contradictions in the company logo, or in the brand message. This is because when Google looks at your business, any discrepancies can send a message that these businesses are different because of differences in information. If you are changing your information, make sure you do so on every platform / forum where you have provided your NAP and registered yourself. It may take time, but it is worth the time.
Improve Internal Linking Structure
Website architecture is poor in most local businesses, most important pages are only linked to main navigation or footer. Include internal links that relate to the content of your pages, including blog posts, information pages, and key service pages.
Optimize Title Tags with Local Keyword
To help rank specific pages locally, refine your title tags with local keywords. For example, your title tag might be “Home Renovation Chicago”. This indicates to search engines that the page is directly linked to Chicago, and thus will be more likely to appear in searches for your geographic area and clear searches for a local term.
Being Mobile Friendly and Optimized Voice Search
In this modern age we all have mobile phones, so it is not surprising when Google announced that it will prioritize mobile over desktop. In addition, to stay ahead of the curves, we need to look at the upcoming Google trends that support voice search and voice support. This is because more and more people are using voice functions for search and queries are becoming a common type of search query.
If you think about the people who use voice search, you can start combining long-tail and short-tail keywords together to form the phrases your users will ask. Once Google recognizes your local business, your store will begin to appear locally when a user searches through voice. Oh, the power of technology.
Get Reviews From Local People
Getting reviews for your business is not an easy task. It also seems that fans don’t have time to log in and write reviews, and most review engines don’t want you to do anything to encourage reviews. They improve the weight (value) of your local links.
You can’t force people to write reviews and you can’t insist that their reviews are positive but you should always invite feedback and tell your local customers the good news of your brand through word of mouth online. Should be allowed to share.
Remember, if you own a service area, you should work to strengthen your online presence, as your competitors are doing so and attracting your potential clients.
Local SEO is a huge responsibility. You need to be aware of current trends and be open to cover the various areas discussed in this post. With all of this, we know it can be a little overwhelming. However, local SEO is only part of a comprehensive digital marketing strategy. They have also been rated by many as the best Singapore SEO company that has a track record of delivering results. In addition to local SEO services, they offer enterprise SEO services, e-commerce SEO services, SEO audit services and much more. If you have any query about SEO strategies, SEO services then you must contact Stridec first.
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