7 Ways To Position Your Business In This Post Covid-19 Era
During the Covid-19 Lockdown the majority of humans suffered from many things such as physical, mental and economic problems. As businesses were closed to help prevent the spread of the Covid-19 virus, the financial loses, job losses, etc. became almost more dangerous to humanity than the virus itself.
The pandemic has affected the business world as a whole especially the financial markets and the vulnerable industries such as manufacturing, hospitality, tourism, travels and so on. The least paid individuals and those who are self-employed or working in the informal sector of the economy probably felt the impact more than others.
More than 40% of businesses, especially small businesses never really open again after similar pandemics like this, according to history. Such businesses most times don’t have a “plan B”. A “plan B” for emergency or time like this.
Plans + Ideas + Actions = Survival
Looking for a way to position your business during the post-COVID-19 era, here are some tips for you.
- DEVELOPED DELIVERY SERVICE
Because of the lockdown, customers tend to have adjusted to the door to door delivery and curbside pickup and finds it easier. From nation wife’s franchise to the local restaurants and hardware stores, every retailer and eatery, every business that uses the delivery system can concur to this idea to boost sales with delivery.
This is also where the Entrepreneur can join the “train” by offering third party delivery service and eliminate additional overhead for the business.
It’s also a job opportunity for Software and App Developers since this is the technology era and the main source of developing a delivery service system. They build platforms that make it easy to place orders and tracks orders status.
Understanding shifts in consumer behaviour, needs and belief can inspire powerful insights that drive your business. E-commerce also is known as electronic commerce, it the buying and selling of goods or services using the internet, the transfer of money and data to execute transactions.
Using e-commerce is one of the low financial and digital way of marketing your business. E-commerce helps you a lot in positioning your business during the post-COVID-19 era because e-commerce stores, allows you to attract those who may have odd work schedule or don’t have time to shop in person, you can also sell your brand internationally as it enhances online shipping.
A local business that does not have websites social media presence cannot do such business. Web designer, app developer, social media experts and online marketing experts have the opportunity to grow their businesses by getting to know those who need their service more than ever.
- TERRESTRIAL PRODUCTION AND TRANSPORT OF GOODS
Transporting goods from their manufacturer to where are they needed has been the manufacturers, seller, retailer, the international suppliers’ problem during the lockdown and might continue after the lockdown. So trying to position your business it’s advisable to produce what is needed in the territory or region and simply your goods closer to you. This also helps save expenses, reduces transportation expenses. It is also secure because of potential disaster for those exporting.
Producing in a given territory and region, and sourcing presents new opportunities for an entrepreneur to pivot towards manufacturing facilities, warehousing, online sourcing platforms and other related business.
Read Also: 21 Financial Intelligence Ideas For Entrepreneurs
- DIGITAL CLASSROOM
The Corona Epidemic has cause great effects on the educational system, from the elementary school to colleges and universities. The digital classroom is of great use here as soon as many have adapted to the system.
Now to the business world, digital classroom app has generated opportunities for companies and business to develop products and services. Interactive online learning platforms, video streaming tutor and lot more.
Companies in the educational technology field and those who want to go into it would be wise to survey students, parents, educators and administrators to discover falls in the current solution and identify ways to enhance the digital classroom experience. Also, directors and managers tend to use this medium to do business, since there was lockdown they didn’t go to work, they adapted to the system.
- GETTING A GOOD FINANCIAL PLANNING
This is one of the things that is lacking in the business and cause a lot of business to dies down during this crisis.
So, this post COVID era, businesses have to focus on financial planning in case of another crisis or disaster strike again. You can get an online financial education suite and self-help financial platforms that will help you in your budget, saving and emergency fund goals and business also. The business that doesn’t require capital to start, the business that forebears the crisis and learn also.
Proper finance planning help to remain a solvent during the crisis.
- SOCIAL MEDIA MARKETING
Social media has become important in the pose COVID 19 era. The pandemic has acted as a catalyst in the ever as a catalyst to the ever-increasing rise in the social media adoption.
These days people rely more on Twitter, Facebook, Instagram and other social media platforms to stay up to date. Having an engaging presence on social media platforms helps you connect and build a relationship with your customers and these might make them refer you to them, thus promoting your business. Social media platforms are where your brands, sell and market your products and services.
- INFLUENCER MARKETING
Talking about social media marketing, you need a social media influencer.
Business uses influencer marketing time to increase engagement, visibility and consumption since is one of the highest paying careers in the world today.
Getting an influence marketer helps you position your business this era, they try your products and then prepare content over it and then upload those products based content and advertise so that it can reach a ladder number of people.
The companies and influencer have to be careful about the content they post, how they entertain people and market their products because they can lose if customers and get more customers.
So, suppose a company wants to launch soap products, they will reach out to the influencer who has content write and mainly in that specialization.
In the nearest future, social media influence marketing will get more into mainstream advertising because companies will get the good influencer to promote their products and attracts a large audience.
In as much as most people tend to frown away from it. Technology has taken all over the world. And Technology is one of the major skill you position your business in this post-COVID 19 era. Instead of training a team of new hires or draining resources, you can free up your time to focus on rebuilding the business.
Do have a great business ahead!!!
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