FITNESS CENTRE BUSINESS PLAN IN NIGERIA

FITNESS CENTRE BUSINESS PLAN IN NIGERIA

Fitness Centre Business Plan in Nigeria

This sample Fitness Centre Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Fitness Centre Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Fitness Centre Business Plan in Nigeria

Business: Fitness Centre

Industry: Healthcare (Fitness Centre Business Plan in Nigeria)

 

PATILAD Fitness Centre is a new upscale destination in Maitama, Abuja, offering a complete fitness centre experience. We provide general muscular exercise involving chest press, tractions, legs, gluteus, rowing, triceps, arm curl, etc. We also offer cardiovascular, weight training, massage in a variety of styles, body treatments, facials and anti-aging treatments services provided in a conducive and convenient atmosphere with the very best of trainers and workout instructors.

PATILAD Fitness Centre will emphasize a customer-centric service where the customer’s needs are always the priority.

PATILAD Fitness Centre will also sell products which is forecasted to account for 15% of sales. These professional-quality supplies will include high-end home-based fitness equipment, cosmetics, creams and other beauty products.  These high-end items tend to retail at a minimum of N5000-N1 000 per item and have 50% mark-up, or higher.

The benefits of our products and services are

  • The provision of high quality and maximum flexibility in customer service delivery.
  • Superior and personalized customer’s attention
  • Provision of quality supplies of therapeutic and aesthetic products

Objective for Fitness Centre Business Plan in Nigeria

  1. Achieve N3.5M in sales the third month after opening by performing 14 services per day.
  2. Achieve N15M in sales the six month after opening by performing 30 services per day.
  3. Have a local client return rate of 90% by the end of the first six months.
  4. Become an established community fitness centre destination by the end of the first 12 months.

Goal for the Fitness Centre Business Plan in Nigeria

PATILAD Fitness Centre’s goal is to tailor the client’s experience based on initial interview information, as well as feedback during the treatments, to ensure the client’s health and fitness is ensured and to increase repeat business. We are mindful of the overall experience – providing a specialized training and workout experience for our clients. Special lighting, music, decor, and textiles are used throughout the fitness centre to complete the comfortable, plush environment and enhance the client’s overall fitness centre experience.

Vision for the Fitness Centre Business Plan in Nigeria

To provide a one-stop location for accessing high quality, upscale and professional fitness centre experience a caring, desirable and conducive environment while offering products at the best possible prices.

Mission for the Fitness Centre Business Plan in Nigeria           

PATILAD Fitness Centre’s mission is to run a profitable business by providing high-end fitness centre experience including muscular exercise cardiovascular, weight training, massage, body treatments, etc. provided in treatments services provided in a conducive and convenient atmosphere in a caring, upscale, professional environment. Our licensed workout instructor offers personalised and well diagnosed treatment that suits our clients’ health and fitness needs. Our services will always exceed the expectations of our customers.

 

Keys to Success for Fitness Centre Business Plan in Nigeria

  1. Marketing – Mr Femi Akinyemi who owns the firm is a proven, 15-year sales executive. Marketing will be the first strength to our success and a huge competitive edge.
  2. Professionalism: Which includes everything from maintaining confidentiality, to hiring the very best trainers and instructors.
  3. Individual Attention: Each client’s experience will be tailored to his or him preference.
  4. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.
  5. Unique Treatments: We have the latest in techniques with the best products from around the world.
  6. Fantastic Location: Maitama, Abuja.

 

Management Team of the Fitness Centre Business Plan in Nigeria

Mr Femi Akinyemi – is highly knowledgeable in the Fitness Centre business. He has over 15 years’ experience in the industry. He also is involved in running a start-up hotel business in Abuja for the last three years. The experience gathered there will prove of immense value to him in the running of the business. He is a graduate of management science from the University of Abuja, Nigeria. He is a Project Management Professional and certified Business Consultant. He will be in-charge of day to day activities of the business.

 

Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan Atlantic University (PAU). He is our business development strategist and a strategic partner.

We brought to the business:

  • Educational skill and practical experience in Fitness Centre business.
  • Ability to provide high-end fitness centre services in a caring, upscale, professional environment.
  • Capacity to consistently provide meet and exceed customer’s expectation.
  • Provision of professional quality supplies of fitness products and equipment.
  • Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Fitness Centre Business Plan in Nigeria

With over 15 years’ experience in fitness centre business and numerous exposure to both the scientific and practical aspect of the fitness centre, I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the firm good commendation from our clients.

My managerial skills has also helped in putting together a workforce for over 5 years, which will also help me to coordinate the team in most aspect of the company.

I am the CEO of the company overseeing the day to day activities of the business.

Materials and Machine for Fitness Centre Business Plan in Nigeria

Fitness centre with office space and reception area, massage table equipment, decoration and furnishings, envision software & equipment, signage, backbar supplies, furniture, display shelf for sale of retail products, etc.

Competitor Analysis for Fitness Centre Business Plan in Nigeria

There are few or no high quality commercialized fitness centre in our location but in the advent of their arrival, the following are our competitive edge as a business

  • The provision of high quality and maximum flexibility in customer service delivery.
  • Superior and personalized customer’s attention.
  • Our highly trained, courteous and professional stylists.
  • Provision of professional-quality supplies of hair care products.

Our three major competitive advantages are:

  1. The provision of high quality and maximum flexibility in customer service delivery.
  2. Superior and personalized customer’s attention

For the remaining part of this business Plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015 or 08076359735 or 08113205312 or send me an email at dayohub@gmail.com .

We help institutions and organizations to write concepts and implement Business Plan and also train on business Plan writing in Nigeria.
We can help you write a detail, strong and winning business Plan for any use.
Call any of our business plan consultants on: 08105636015, 08076359735 and 08113205312.
or Send me an email at: dayohub@gmail.com .

Click here to access my free E-book and newsletter on Grants opportunities in Nigeria and other business opportunities and information to help you discover, develop and fulfil your business potential.

 

 

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