Grocery Store Business Plan in Nigeria

This sample Grocery Store Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Grocery Store Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Grocery Store Business Plan in Nigeria


Industry: SUPER MARKET (Grocery Store Business plan in Nigeria)


PATILAD GROCERY STORE is a standard and licensed store that is located at Abeokuta, Ogun State. We have successfully secured a standard warehouse facility that is big enough to fit into the design of the kind of store that we intend launching. Patilad Grocery Store will retail a wide range of durable and non-durable goods at affordable prices from different brands and manufacturers both from Nigeria and outside Nigeria.

Apart from retailing the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Ogun State. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Patilad Grocery Store will ensure that all our customers are given first class treatment whenever they visit. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail/supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order goods cum groceries online and they will get it delivered to their houses or any location they want us to deliver the goods to within Ogun State and its environs. We provide quality products and ensure friendly service and we also maintain existing loyal customer base thereby, creating a positive relationship within the community.

Patilad Grocery Store is committed to satisfying customers by providing a broad selection of high quality and competitively priced products as well as exceptional customer service. Our focus is to create an environment that is warm, friendly, and clean. We are committed to our employees by treating them with respect, fairness and integrity and exposing them to an atmosphere that fosters teamwork and professional development. The suppliers of Patilad Grocery are also partners in the success of the company and we expect the same in return. It is our responsibility to be active stewards in our communities and to promote local involvement.


The benefits of our products and services are

  • Availability of several varieties of goods and products meeting the need of a wide range of class of people.
  • Provision of quality products and friendly service.
  • Excellent customer care services.
  • Fair and lowest possible prices.

Our Products and Services

As the most progressive company in the industry, Patilad Grocery store plans to offer a greater number of products and services so as to create another dimension of competitive advantage. So that our customers will feel secure, we will subscribe to the security services offered by the shopping center of which we are a part. This will cut down on graffiti and loitering and insure the safety of both employees and customers. Patilad Grocery will sell the same products as other convenience stores in the same packaging sizes, quality, and quantity as other stores. We will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands Nigeria and beyond.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

  • Fruits and vegetables
  • Clothes
  • Beauty products and jewelries
  • Dairy products
  • Drugs and health products
  • Beverages
  • Fresh and frozen foods
  • Home furnishings and appliances
  • Provisions
  • Children’s toys and baby stuffs
  • Consultancy services



Objectives for Grocery Store Business Plan in Nigeria

  • To achieve profitability by August in the first year.
  • Earn approximately #30,000,000 in sales by the third year.
  • To start paying dividends by year 3.
  • To have opened five (5) new distribution outlets in the fourth year.
  • Boost image and awareness by establishing baseline customer satisfaction of 100%.

Goal for the Grocery Store Business Plan in Nigeria

To become the leading Grocery Store in Ogun state and its environs.

Vision for the Grocery Store Business Plan in Nigeria

To be the leading brand name for accessing varieties of goods and products through its excellent low-cost product offering and efficient delivery network.

Mission for the Grocery Store Business Plan in Nigeria                                                  

PATILADWONDER’s mission is to establish a grocery store business that will make available a wide range of goods and products from top manufacturing/production brands at affordable prices to the residence of Ogun State and other cities in Nigeria where we intend opening of chains of our grocery stores..

Management Team of the Grocery Store Business Plan in Nigeria                                                      

ADELEKE Oreoluwa Anu – has over 10 years of experience in the supermarket and grocery store industry, working for some of the leading brand in Nigeria. She has a B.Sc. in Business Administration from the Prestigious Obafemi Awolowo University, Ile-Ife. She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU).


Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.


We brought to the business:

  • Educational skill and practical experience in Grocery Store business.
  • Capacity to consistently provide high quality goods and products all year round.
  • Quality processed product and good understanding of the market trend.
  • Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Grocery Store Business Plan in Nigeria

With over 7 years’ experience in the grocery store business and numerous exposure to both the scientific and practical aspect of owning a grocery store, I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the industry good commendation from our customers.

My managerial skill has also helped in putting together a workforce for over 5 years, which will also help me to coordinate the team work in most aspect of the company.

I am the CEO of the company overseeing the day to day activities of the business.



Materials and Machine for Grocery Store Business Plan in Nigeria

Store facility, shelves, furniture, provisions, freezers, slicers, display cases, plastic bags, POS terminals, deli case, scales, cutlery & food prep tools, sinks, dishwasher, steam wells, heat lamps, combi oven, deep fryer, salad bar, etc.

Competitor Analysis for Grocery Store Business Plan in Nigeria

People buy from us because of the following reasons:

  • Availability of a large retail space with high visibility and foot traffic.
  • Efficient and highly reliable delivery network.
  • All year round available of our customers’ choicest goods and products.
  • Excellent customer care services.
  • Fair and best possible prices and discount offers.


Our three major competitive advantages are:

  1. Availability of a large retail space with high visibility and foot traffic.
  2. Efficient and highly reliable delivery network.
  3. Fair and best possible prices and discount offers.

For the remaining part of this business Plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015 or 08076359735 or send me an email at

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Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

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Excellent Customer Satisfaction

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