GROUNDNUT PASTE (PEANUT BUTTER) PRODUCTION BUSINESS PLAN IN NIGERIA
Groundnut Paste Production Business Plan in Nigeria
This sample groundnut paste Production business plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. groundnut paste Production business is a lucrative business that needs a lot of strategic Planning to start, and a business coach like Dayo Adetiloye to help you start the Implementation.
BUSINESS DESCRIPTION FOR GROUNDNUT PASTE PRODUCTION BUSINESS PLAN IN NIGERIA
Business: GROUNDNUT PASTE PRODUCTION
Industry: Fast-Moving Consumer Goods (FMCG) (GROUNDNUT PASTE Production Business plan in Nigeria)
PATILAD WONDER is a groundnut paste production company based in Kaduna State, Nigeria. We are registered as a limited liability company owned by Dayo Adetiloye, Pelumi Agunbiade, and other investors under the Nigerian Corporate Affairs Commission (CAC) and legally licensed by the National Agency for Food Drug Administration and Control (NAFDAC) here in Kaduna State. We have also been able to secure all necessary permits and documents from all concerned departments across all levels.
At PATILAD WONDER, we have been able to acquire 1,000 hectares of land for the growing of groundnut, processing, and packaging of our product. We ensure that there is very minimal intervention in the paste-making process to ensure we retain the authentic flavor and nutritional benefits of our products. This is made possible with the use of advanced technology and the hard work of our professional team. We have also put in place plans, processes, and structures that will ensure we are at the top of our game with hygiene.
We are in the groundnut paste (peanut butter) production business because we want to take advantage of the numerous opportunities in the agricultural sector, to help Nigeria’s economy improve by increasing domestic food production, to export agricultural products from Nigeria to other nations, reduce waste and above all else, to make a profit. We intend to grow into one of the best Agro based industries in Nigeria which have taken advantage of the abundant raw materials produced to create goods for export.
With the goal of reaching the larger national market and the intention to go international, PATILAD WONDER continues to focus on marketing, distribution, brand development, research, and development.
We are committed to sustainability as a company and we actively contribute to the development of our host community. We are equally committed to meeting our customers’ needs precisely and completely. As such, we hold ourselves accountable to the highest standards.
We seek long-term funding of N7 million which will provide funding for machinery, skilled manpower, and take-off capital, among other things.
GROUNDNUT PASTE (PEANUT BUTTER) PRODUCTION BUSINESS PLAN IN NIGERIA
Market Potential
Peanut, or groundnut (Arachis hypogaea), is a species in the legume or “bean” family (Fabaceae). Groundnut is the 13th most important food crop in the world. Its highly demanded because of its nutritional value.
One major product of groundnut is Groundnut Paste which has a lot of benefits to human beings such as protecting the heart, keeping healthy skin, maintaining hair health, strengthening the bones, and preventing birth defects.
There is an enormous increase in the demand for Groundnut paste in both the Nigerian market and internationally. Changing lifestyles with an increased preference for convenient food is also facilitating the growth of the global market.
The global peanut butter market size was valued at USD 5.70 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2022 to 2028. The market growth is significantly bolstered by increasing health awareness across the globe. The rising trend of health consciousness and increasing demand for high-protein food products among youth and millennials are driving the demand for peanut butter across the globe.
Products and Service
PATILAD WONDER will concentrate on operating a standard and licensed groundnut processing company whose products will not only be sold in Nigeria but will be well suitable for export to other countries such as ECOWAS countries, America, and Europe.
We will produce quality canned groundnut paste for local consumption and for export. 60% of our products will be exported to our neighboring countries
We are in the business to make profits and also to give our customers value for their money as well as reduce agricultural waste. Listed below are the products we wish to provide at PATILAD WONDER
- Cultivation of groundnut
- Selling Franchise
- Processing and selling of groundnut paste.
Our Target Market
We at PATILAD WONDER work hard to make our products a desirable option for citizens and owners of retail establishments in Nigeria and beyond. Our target market is widespread and all-inclusive and this is basically because loads of people are beginning to switch to ready-to-use products as a result of their busy and hectic lifestyles.
Due to this, we have set up our groundnut paste production business to cater to the following client base:
- Married and Single.
- Retail outlets
- Export markets
- Supermarkets and Grocery Stores
- Restaurants
- Outdoor caterers
- Households
- Event planners
Our Vision Statement
Starting from Nigeria, our vision is to grow into one of the top businesses in the global agro-processing sector within the next 5 years.
Mission for the groundnut paste Production Business Plan in Nigeria
- To fill every corner of Nigeria and other west African nations with our professionally packaged and processed groundnut paste.
- We understand that the customer service we provide is extremely important, so we make effort to exceed customer expectations always.
GROUNDNUT PASTE (PEANUT BUTTER) PRODUCTION BUSINESS PLAN IN NIGERIA
Management Team of the Groundnut Paste Production Business
Pelumi Agunbiade: She has over nine years of experience business and has over the years assisted in growing several businesses having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
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Our Business Structure
With a clear picture of our long-time dream as to the kind of groundnut paste production business, we intend to build. We are aware of the importance of building a solid business structure that can support the kind of world-class business we want to own. As such, we are ready to make the necessary financial investments to achieve this dream.
We have put in place a structure that allows all of our senior management workers to have access to profit-sharing arrangements, which will be dependent on their success over time.
In light of the aforementioned, we have chosen to hire talented and experienced personnel to fill the following positions:
- Chief Operating Officer
- General Farm Manager
- Administrator/Accountant
- Processing Plant Manager
- Customer Service Executives
- Social Media Manager
- Sales and Marketing Officer
- Security Guard
- Truck Drivers
- casual farm/ factory workers
Our Competitive Advantage
Fast-Moving Consumer Goods (FMCG) industry is fiercely competitive and PATILAD WONDER is fully aware of the competition that are available when it comes to selling fruit juice all over the globe. We are prepared to compete favorably with other juice processing companies in Nigeria and beyond.
Some of our competitive advantages include;
- Our location
- The uniqueness of our product in the market
- Efficient production.
- No existing projects of this magnitude in our location.
- Our distribution networks
- The vast experience of our team
- Our excellent customer service culture
- Proper care and development opportunities for our employee
- Our leverage of the internet by using our websites and social media platforms
- We are involved in groundnut farming, groundnut processing, packaging, and distribution for both local and international markets and this allows us to take advantage of all the available opportunities in the industry.
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Business Goals and Objective
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