How To Promote Your Ideas And Inventions On A Global Scale
How To Promote Your Ideas And Inventions On A Global Scale
It is not enough to have great ideas and inventions, but what you do with them is more important. Many people have ideas, they build, invent, but never do much in promoting. Marketing requires that you do market survey, and find out what will sell in your locality, before taking it to a global level. If you cannot do well with your locality, there’s not so much that can be accomplished globally.
The success of your business ideas or inventions is as good as your marketing ideas. No matter how great your ideas, inventions, what you intend to produce, the success all depends on the marketing strategy. A good product that is effectively marketed is worth more than an incredible product that is poorly marketed. In order to promote yourself, your ideas and your inventions to a global level and generate much buzz and profit, the following are ways you can achieve that.
- Package your idea
Your product is unique to your brand, and the packaging should reflect such. Once you’ve invented a product that solves problems people face each day, you don’t just give it to them in raw form. It is not unlikely that you have a lot of other competitors with the same products as you, but it is the way you present it to them that shows the difference. No matter how clear you are that your invention is better than other solutions, you must provide customers with enough reason to buy from you.
Your idea in its raw state won’t benefit anyone, it is your packaging that will do the job. And if your goal is to take your ideas and inventions to a global level, your branding and packaging has to be outstanding. To compete with others on a global scale, you have to do more than just your great ideas.
- Elevator pitch
It requires to arrive at your elevator pitch. An elevator pitch should be short enough to last an elevator ride, and concise enough to have an impact on delivery. To arrive at your elevator pitch, you have to answer some questions like:
- What is your product in the simplest definition?
- What problem does it intend to solve?
- Who is your product for?
To have a good elevator pitch, you need to have a full understanding of the basics of your ideas. You don’t have to use ambiguous words, just be precise and clear as you can be. State the facts only, the truth. Your elevator pitch is what gives people an idea of what your product is about. It shapes your products’ point of view, and this will be evident everywhere you speak about your product to investors, on social media, or to a press release.
Knowing how to pen down the critical details about your product is a skill you’ll have to continue to develop and improve on, the more you do it. . one knows your products best than you, the inventor. So only you can speak about it in precise
How To Promote Your Ideas And Inventions On A Global Scale
- Map out your media goals
How best can you reach a global world without the use of internet? The media and internet is a world on its own, where your products can go as far as possible without you leaving your locality. Sketch out your media goals, and how you want to achieve it. You can start with your local media outlets before thinking of taking it on a national and global scale. Take note of what kind of products make it to the front page of magazines and front cover of media outlets, then theme your product around it.
The media can reach a lot of people globally than your delivery and marketing can. The more you leverage on this, the more it becomes easier for you to promote your ideas and inventions on a global scale. Media also helps you to relate with customers, as they can give feedback on your products.
- Organize your assets
Now that you’ve done your elevator pitch, and you’re familiar with how the media works in your locality, you need to organize all the little details about your invention. These details include;
- Your company description
- Fact sheet or press release about your products
- All information about your invention: the coat, where to get it from
- High resolution product photography, and
- Video explanation of your product
You need to organize all what your ideas entails before you can consider yourself ready to launch your business ideas to the global world. There is no room for dilly dallying in the global economy, everyone is up and doing, and so should you.
How To Promote Your Ideas And Inventions On A Global Scale
Read Also: 7 Future Business Ideas that can make you a Millionaire If You Start Before It Goes Viral
- Make yourself known
Now, you have an organized detail of your ideas, the next thing is to make yourself relevant and newsy. If you want your products to be covered by a reporter, a writer, or a blogger, you need to be ready to answer what they and the audience will get from it. The media and the world do not care about your products because you love it, or because it is new, what concerns them is how it will affect their readers or viewers.
The two major questions you should answer before launching your idea out, are;
- What’s the news around your product? (A trend, data point, or current event around it?)
- What are the types of story angles you could take?
Your media pitch should be as short and precise as your elevator pitch. Go straight to what your product offers, why they need to patronize you, and what they’ll get from it. No one has time to sit in front of TV, or reading so much news that adds no value to them.
The main point of taking your ideas and inventions to a global scale is to improve your ability for development and growth. There are a lot of fast growing, as competitive markets in the global world, and that is why you should not choose to remain at the local level. Opportunities are wasting away in the global world, waiting for the right people to explore them.
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Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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