How To Use Facebook Pages For Higher Productivity
According to BuzzSumo, engagement on Facebook pages has fallen since 2017. The research was gathered when he analyzed over 880 million Facebook posts by different brands and publishers. For those who use their Facebook pages for business, this can be worrying, and hence, the need to know how to get enough engagements on your Facebook page for productivity. Facebook pages have become the new means of advertising for different brands and companies, as they can reach more people this way.
Starting a Facebook page is very easy, but the job comes when you have to grow the page through engagement and visibility. It is always easy to start anything, but keeping it and growing it can be challenging. If utilized well, your Facebook page can bring more potential customers for you, and help keep the existing ones you have. With a well-organized Facebook page, you position yourself and your brand for greater visibility at all times. Here are some tips you can try to use your Facebook page for higher productivity.
- Create contents specifically for Facebook page
You cannot use the same method of posting on Twitter and Instagram on Facebook, they are quite different. It is best to create your Facebook posts majorly for your Facebook page. Hashtags are great on Instagram and GIFs on Twitter, but not on Facebook. Value contents and pictures are what works best on Facebook and you should make use of them more often. Put out valuable post with your target audience in mind. Most people spend a lot of time on Facebook, but what they need is value. They have seen enough of comedy and memes that make them smile, but that is not what they want to see always on your brand’s Facebook page.
- Focus on quality
People often think it is about posting contents always on Facebook that you get engagements. While this might be one of the factors, it is important that you do not just focus on quantity, but on quality. Finding great and valuable contents takes time, and you might not have all the time to do that. So, it is essential that you maintain quality on your page even if you have to post less. Posting once or twice in a day is enough as long as they are valuable contents.
- Monitor when your target audience are online
Every brand has its own perfect time to post, because the best time to post depends on different factors that are specific to each brand. You cannot follow a general rule that says you should post at a particular time, rather, you should look at your own data to know what time works best for you. Your brand’s industry, your audience base, and when your followers use Facebook are some of the major factors you should consider to know the time that works well for you. You can get this accurate data by going to your Facebook page Insights, under the post tab, to know when your fans are online every day of the week. If you post when your Facebook page fans are online, you get more engagements and interaction.
Read Also: 5 Instagram Mistakes Most Businesses make
- Go live
A Facebook research says that, “People spend more than 3x more time watching a Facebook live video on average compared to a video that’s no longer live. They also comment more than 10 times more on Facebook live videos than on regular videos.” With Facebook live videos, your fans are more likely to check your contents. Social media strategists have also affirmed that their contents received more exposure when they went live than posting normal videos. For ideas on what your live videos should contain, you can share behind the scenes experiences of your products, or work processes. You can also interview industry experts, or explain how to do something. There are a lot of ideas you can post in a live video to get more engagements on your posts.
- Share curated contents
Most people think they always have to post only their self-generated contents. It doesn’t have to be, you can share high-quality curated contents, or top-performing posts from sites like Quartz or Techcrunch. You will be able to reach a much larger audience this way. There are two types of curated contents you can share on your Facebook page; third-party contents from other brands, and user-generated contents from your customers. Sharing contents from other brands that relates to what you offer is a great way to increase engagements on your page, it also helps you resonate well with your followers. You can also share contents user-generated contents once in a while.
- Ask for opinions
People always have something to say, but most times, we don’t give them the chance to. When you make it open for your followers to give their opinions, they tend to be more free on your page. You can ask questions to give your fans a chance to share their thoughts, and you’ll be surprised at what you get. You can also share trending news or blog post and ask for their take on it. However, you should consider the type of audience you have to know what to share. If you have more professionals on your page, you can try posting industry articles and news, and ask for their opinions on it. If you’re a lifestyle brand, you should consider sharing lifestyle news. Since the main point is to engage your followers on your page, you need to know what suits your audience and give it to them.
- Boost and recycle your top posts
You can consider boosting your top posts. Your top posts are contents that is proven to engage your audience, and this makes it perfect for boosting. These posts will always reach and engage more people, and you don’t necessarily need to use a lot of money for this. Aside boosting your top posts, you can also recycle them. This helps to get more value out of your content. When you repost top posts, they tend to get as much engagement as when they were first posted, or even more. However, you don’t have to repost the top posts exactly the same way, you can change them a little. You can add a video, an image, or a question.
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