Why And How Facebook Visibility Can Impact Your Income
Facebook has been the new marketplace for most businesses online. As at June 2017, there were over 2 billion users on Facebook, with at least 1.28 daily users. The same study also shows that 77% of adults who earn over $75,000 use Facebook annually and consider it very useful to their lives, as it is the first thing they log on to as soon as they wake up. This study means that most of Facebook’s audience are people who earn steady income and not those who don’t have things doing. 56% of users also say that they will recommend other brands to Facebook.
If any business has a large audience, Facebook is the best place to find such business. Facebook is not just a social network; it is the new way of life for almost 20% of the world’s population. With Facebook, your brand can be the first thing users see as soon as they wake up, and keep seeing all through the day. When you understand the principles of Facebook, you can make use of it for your brand, thereby increasing your income.
The way to increase your income majorly is to increase your brand’s visibility and Facebook has proven to be an effective means to do that. There are over 2 billion monthly active users on Facebook and they could end up being your customers and promoters.
How your Facebook visibility impacts your income
- Have an appealing Facebook profile
Your Facebook profile is the first contact people have with you when they open your Facebook page. It should be something that attracts them and make them want to know about your business and what you offer. When people know, like and trust you (Know, Like and Trust principle), they’re more willing to want to hear about your business and patronize you. Make sure your Facebook profile looks professional. Your profile picture and cover photo gives people an image of who you are or what your business is about. Your about section also opens you up to more opportunities, as that is what people will read when they open your page.
- Start conversations that get people talking to each other
When you engage more people on your page, you get to increase your business visibility and more customers, in turn. When people interact with your page, they would do it even more better when they get to interact with their friends, and the likes and shares can go a long way in increasing your reach on subsequent posts. However, the best way to increase engagement is to be genuine, understand that you’re interacting with people with feelings and emotions and can be hurt, you shouldn’t trade with that.
- Put out valuable contents
As we have established above that majority of Facebook users are those who earn more income, apparently, they are people who are busy. Putting out valuable posts can make them glued to your page and always looking forward to your next posts. you should never post contents that will make your potential customers think that you’re not a serious brand. You should also understand what time to post, that is when your customers are online. Check your Facebook page Insights or Hootsuite Analysis to know the best time for your audience.
- Use Facebook messenger
Facebook messenger is one of the most efficient ways to connect with clients. Research shows that more people chat on Facebook messenger than other social media platforms, like WhatsApp or Instagram. You can also set a notification that allows you see messages immediately they come in, and leave an automatic message when you’re not online. This makes it easy for people to communicate with you.
Related Post: How to use Facebook Pages for Higher Productivity
According to a Facebook research, business pages that post often are likely to look meaningful to their audience. Posting frequently can greatly affect what value people place on your brand. You can make use of a social media content calendar to give you ideas of contents that will keep your page engaged and attractive. It gives you a kind of reminder and ideas on creative and engaging contents for your page. Posting frequently online is an indication that you’re passionate about what you do. It also affects how people rank your posts and contents.
- Leverage on Facebook groups
A research shows that Facebook groups are the valuable parts of Facebook, and users believe that they see more contents on groups. Facebook group is a community where different people can post per time, and Facebook is also improving by showing users when a new activity is made on Facebook groups. Facebook also brings suggestions of groups for people, especially in line with other groups they have joined. With the improvement of Facebook “F5” design refresh devoting significant screen real estate to groups, you should consider starting a Facebook group for your business where you can foster conversations and discussions on different aspects of life that concerns your audience. Your group can be where you start conversations, education, or entertainment about things that pertains to your business and matters to your audience.
- Use paid ads
Facebook ads are still the best way to expand your brand awareness to a number of potential clients on Facebook. Although, your organic contents can improve your relationship, paid ads are still the best. It doesn’t have to be expensive like most people think, you can go for low budget ones and you still get the expected results. Facebook paid ads are a form of investment for your Facebook page that will yield returns in the long run. You can never be at a loss investing in paid ads.
- Let people know how to prioritize your content in their newsfeed
Now that Facebook has increased transparency in how contents n newsfeed are ranked, people can have control over what they see or choose to see per time. To leverage on this, let your audience know that when they follow or like your Facebook page, they can also check the “See First” preference to let them know that your posts are important to them. This method works best when you post consistently things that resonates with your audience.
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