How to Price Your Products in Nigeria: 2026 Guide for SMEs and Entrepreneurs
Pricing is one of the most important decisions you will make in business. Yet many Nigerian entrepreneurs determine prices using one of three methods: “This is what my competitors charge.” “I bought it for ₦10,000, so if I sell it for ₦12,000, I have made ₦2,000.” Or: “Let me make it cheap so customers will […]