17 Steps to Prepare to Write Tony Elumelu Grant Business Plan and Pass the Business Plan Stage [Comprehensive Guide]

17 Steps to Prepare to Write Tony Elumelu Grant Business Plan and Pass the Business Plan Stage [Comprehensive Guide]


What is a business plan?

A business plan is a document that helps you clarify your thought in to starting, growing or expanding your business. According to investopedia.com


A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. Both startups and established companies use business plans. 

A business plan is an important document aimed at a company’s external and internal audiences. For instance, a business plan is used to attract investment before a company has established a proven track record. It can also help to secure lending from financial institutions. 

Since we all know that the business plan stage of Tony Elumelu Foundation Grant is a sensitive stage and this stage will separate the men from the boys. In 2021 edition, according to statistics released from the foundation, 69,016 submitted business plan and 15,007 were selected to move to the next stage. If we put it in percentages, it will be 21.7%. Also, according to the same statistics, 4,949 we selected as final winners after the 15,007 submitted their Video pitching. Check this website for my guide on video Pitching to finally win the TEF $5000 grant.

17 Steps to Prepare to Write Tony Elumelu Grant Business Plan and Pass the Business Plan Stage [Comprehensive Guide]

17 Steps to Prepare to Write Tony Elumelu Grant Business Plan and Pass the Business Plan Stage [Comprehensive Guide]

Let’s go straight to the main topic of this article 


17 Steps to Prepare to Write Tony Elumelu Grant Business Plan and Pass the Business Plan Stage [Comprehensive Guide]


1. Your business idea must meet the following criteria:

  1. Feasibility of the business idea.
  2. Market opportunity: the entrepreneur must have a good knowledge of the market, customers/clients and competitors for the business idea.
  3. Financial understanding of the necessary requirement of running the business, including costs and revenue.
  4. Scalability: the business idea must be able to create jobs and wealth on the continent.
  5. Leadership potential: The business must have the potential to attract people, customers and resources.

2. Illegal or unethical Businesses or Business Ideas will not be selected. Here are 117 ideas you can select from


3. Your business must be a business idea or an early-stage company, in the range of 0 to 5 years old.If your business plan reveals that your business is more than 5 years old, that is automatic disqualification.

4. Your business idea must be unique with a very unique innovation.If your business is going to be run like any other business without a unique innovation, you will not be selected. E.g You want to do poultry business and you have no idea of how yours will be different from others, it will not fly. Your innovation can be in marketing, operations, feeding, infusion of technology, technical components, or final product design etc.

5. Your business plan must showcase the understanding of the 12 weeks online training.You must demonstrate that you passed through the online training in your business plan.


6. TEF has her Business plan format and you are to follow it strictly. If you have already written a business plan, you can use it to answer the Business plan format of the TEF.


7. The TEF Business format is called the Business Summary Document. I will show us the format of 2022 below.


8. There could be some significant changes in 2022 format when it is released, so this is just the past format I am sharing with you.


Here is 2021 Business plan format to Write Tony Elumelu Grant Business Plan and the list of the questions you are to answer.



write your company name here

write your name here

Your email address you used to apply to the programme

write your training category here



Please Note: The document sections highlighted with “Required for Pitching” are the sections that we encourage you to speak mainly on when you deliver your pitch videos during the Pitching Phase.




About Your Business- Required for Pitching

Describe an overview of your business, highlighting:

  • How you came up with this business idea.
  • What problem you are trying to solve.
  • How your business solves this problem.

When describing your problem, make sure that you quantify the significance of the problem in terms of loss (i.e., time, money, other resources) or uncaptured value (# of people or entities that need a solution to this problem) Not more than 150 words. – 




Features & Functionalities- Required for Pitching

How does your business work? Describe the unique features of your business offering and how they address your identified problem. Not more than 100 words 

How will you produce or provide your business offering? Tell us how you will create or develop your product. If you are offering services, describe how you will equip yourself/your team to provide these services. Not more than 50 words.



What is the average price of your product/service (in $USD and in local currency)? If you have not determined the price yet, talk about what you will consider in deciding the price of your business offering. Not more than 20 words


Profitability- Required for Pitching

How will you make profit? Tell us how many users you expect to sell to in a year. If your business earns revenue by usage instead of by user/customer, indicate the level of usage you expect. Give a summary of your cost of operations or cost price and mention what profit margins you expect to make from your business. Not more than 50 words. 



Target Audience/Customers Required for Pitching

Describe the size of your market in currency (in dollar $), your target customer, and how many customers you anticipate will benefit from you solving the problem you have identified. Not more than 50 words. 


Marketing & Sales- Your Marketing Plan

Explain how you plan to get your product or service to your target market(s). Highlight what tactics you will use to grow your customer base, maintain relationships, and build customer loyalty. What offline and online channels will you use to create visibility for your business and tell us what distribution systems or partnerships you will utilize to get your business offering to the market Not more than 100 words. 



SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)- Required for Pitching

Describe the strengths and opportunities for your business. Highlight the threats and weaknesses you see in your business and your plans to overcome them. 

Your analysis can include any of the following: product, competition, political, environmental, social. technical, economic, and regulatory barriers or any relevant macroeconomic trends. Not more than 50 words 





Resource Requirements- Required for Pitching

What do you need for your business right now? Describe the resources that you will need to meet your financial and business goals (i.e., equipment, additional employees, funding, etc.). Not more than 100 words.


Building a Team

Who is on your business team? Write a brief overview of you and your team, and describe what makes your team uniquely capable of leading your business to success? Not more than 100 wordsmiths 


Business Forecasting and Planning Required for Pitching

Tell us what stage you are in your business. Is it still an idea, or do you have a prototype? Are you testing your markets with surveys or a pilot version of your offerings? Or have you started manufacturing / offering your services? If so, tell us how long you have been in business and what are your key business achievements till date. Not more than 150 words 


What are the next steps for your business? 

Talk about the milestones you hope to accomplish over the next two years, on a quarterly basis. Note: Your milestones may be financial (e.g., attain xx million in revenue/profit. etc.), operational (e.g., expand branches, purchase new equipment, etc.), customer focused (e.g., attract xx number of new customers, gain xx new customers in xx region, etc.) or capability-building (e.g., build staff competencies to be able to execute xx, hire staff skilled in xxx, etc.) Not more than 150 words 


9. After using the above format to write, you will need to get a professional to review it for you. Any good business expert within your network can help you check it.


10. If you are new to business plan writing and you will need a general business plan template in your field to fill the format, we have over 120 already written business plans that you can buy from. To get that call or whatsapp me on 08060779290. The general business plan templates can help you access loans, grants and investment funds. 


11. If you want us to review your write up professionally before you submit it, you can Call or whatsapp us on 08060779290. We do your review within 3 days of any grant applications.


12. Ensure you register your business with Corporate Affairs Commission (CAC). This is important because you will need it to open your bank account when you win this grant.


13. If you have a business website, it is good you showcase it in your business plan.


14. Ensure you follow the no of words strictly. This is important as not following it can disqualify you from the programme.


15. Remember, a very good high score is needed at the online training stage to sustain your business plan to move to the next level, which is the pitching stage.


16. Ensure you write it on time and submit it early. You can imagine the number of business plans they will mark. Sometimes, they mark as you submit so that they can mark all in the shortest time possible.

Watch this Video: How to Answer the Business Summary Document of Tony Elumelu Foundation $5000 Grant

17. Pray! Pray!! Pray!!! – After you have done your best and get others to review for you, ensure you continue to commit it to prayers until you see your name on the list of winners. The final selection is subject to a lot of criteria based on donor specifications which can include location, gender, etc. 


For general enquiries on our business plan writing services call or whatsapp us on 08060779290

Contact us today for your Strategy sessions, business consultancy and business advisory services. We can help you fine-tune your idea, structure your business, market your business, train your staff, consult on your retirement plan, coach you for financial success. We also write a business plan and help with fundraising strategies and Grant applications. We can help you start, grow, and expand your business. 08060779290

Enter your name and email and get the weekly newsletter.. Joining is FREE!

Dayo Adetiloye Logo

Dayo Adetiloye Business Hub is a grassroot business development service provider with a 6 year of track record of excellent service delivery for local and international clients.

As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

Share this:

GI Vital Soft Gel

Grant Winning Blueprint

How to Turn Yourself into a Live Breathing Cash Machine

Ecommerce Business

Follow me on Facebook

Follow me on Twitter

Share this:


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Us

Dayoadetiloye.com is a property of Dayo Adetiloye Business Hub committed to connecting entrepreneurs with resources.

We are one stop Business Resource Center where we help you discover, Develop and Fulfil your business potentials.

On this platform, we help you develop business plans and strategies, connect you with funding opportunities and share with your business opportunities.

Facebook Community: https://www.facebook.com/groups/156197005130352/

Twitter: www.twitter.com/dayoadetiloye

Email: Dayohub@gmail.com

Copyright 2023 All rights reserved