A Simple Guide On How To Position Your Brand To Attract High-Paying Clients
Now that the pandemic is over and businesses are trying to get back on their feet, you need to position your brand to attract high-paying clients. You need new approach for your marketing skills and customer satisfaction, as you already know that the previous method didn’t produce much results. It’s as easy to find a high paying client as it is to find a low-paying one, so why not give it your best and get the high-paying ones? Once you know what you offer and your target clients, then you can know how to get the high-paying ones in the market.
Clients (customers) can be said to be the most important agents in business, because without them, there’s no business. They’re the consumers of whatever you have to offer and if you have to go the extra mile to get them and keep them, then you should. However, it is not just about attracting them, you have to be able to keep them also. A lot of businesses attract clients for a one-time thing, it shouldn’t be so. You should know how to get them to keep coming back to you and even refer others per time. That is how to grow your customer base. Ask for referral and endorsement from your already satisfied high-paying clients and you’re on your way to getting more of them for your brand.
When you attract high-paying clients, you’ll be able to spend more time with them, helping them, increasing your business, and enjoying other areas of your life. Instead of having to spend more working hours per week juggling between many clients, you’ll be able to focus your time and energy on just a few and get more profit. Also, working with high-paying clients make you enjoy your work more because they make your efforts valued. A lot of business owners do not position themselves for these clients, they charge low prices thinking they can never be able to get clients who will pay a higher price, but if what you’re offering is truly valuable and worth a high price, you’ll definitely see clients who are willing to pay more.
The right clients are interested in good products and not the money, they are willing to pay more if they have to, once they’re sure of getting quality products. So, if you’re not getting the right kind of clients you desire, it might be time to change your sales pitch method. Below are simple things to do to position your brand to attract high-paying clients:
- Define your target market
Identify who your target audience are and focus on them full time. If your target is high-paying clients, then you don’t need too much of them and you can focus on the few ones very well. This doesn’t mean your business will be closed to the low-paying clients, but you should know where to focus more of your time and energy. Let your messages target your narrowly-defined target audience. Since you know who you’re targeting, you’ll be able to keep your message relevant for them without having to draft out new ones for each client. When they begin to respond to you, then you can go personal with them, and do not neglect them after that. Reach out to them on phone and through email, this will help to improve communication and you can convert them to clients who will stay and keep coming back.
- Show genuine interest
When you’re passionate about your products, it might be tempting to talk about it constantly, but you must not get to the point of becoming annoying to your prospective clients. If all you do is push your products to people without offering them value, you tend to push them away. To make your clients attracted to your brand, you have to follow the 80/20% rule that says you should offer valuable information and resources 80% of the time and use the remaining 20% to promote your products. Create resources that help your target audience (high-paying clients) in different areas, like LinkedIn updates, blog posts or lead magnets. You can always refer back to these posts when pitching to them to win their trust in your ability to be able to solve their problems.
- Ask the right questions to help you help them
When pitching to high-paying clients, you should be able to show them that you can be trusted. You should do your homework on their company well before going so you’ll be able to ask critical questions based on the research you’ve done. With this, they will be the ones talking most of the time, while you just ask the questions. Then you can use their answers to your questions to provide personalized plans on how to solve the problems they brought up. You’re showing them that you’re an expert and you’re willing to go the extra mile to solve their problems. Nobody wants to buy products they’re not sure will be good for them, so you should focus more on products that address their pain points.
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- Ask for endorsements from other clients of the same level
Everyone likes to do business with someone they know, like and trust. If you’ve offered your products or services to high-paying clients before, then you can write a letter on their behalf and ask for their permission to sign off on it and you can use it as an endorsement of your new work. When new high-paying clients see that their colleagues are satisfied with your work, then they’ll be more free to work with you. These type of clients are not so particular about the money as they are with getting people who are loyal and can be trusted. They work with a lot of people and do not have time dealing with untested people. This is why you should have good relationship with your clients, so that when you need them to vouch for you at any time, it won’t be an issue.
- Demonstrate results
Results speak ten times more than your words will. Find out what matters most to them, like attracting new markets or client retention, and go into detail about how you have helped other companies with those same things. These should be visible results that can easily be noticed in the companies you’ve worked with. However, do not be tempted to go beyond yourself by lying about what you cannot do or haven’t done before, this will destroy their trust for you. And you know no one wants to do business with someone they can’t trust. Let your results do the talking, it makes it easier to attract them.
- Display your expertise
How else will you be noticed by your potential clients if you’re not visible? Speak at conferences, attend the conferences they attend, when you receive publicity from other companies, send it to your target audience. The best place you capture these kind of people is when they’re out to events as most of them rarely have time. But you can hook them up over a cup of drink or when they’re out with other colleagues. Reference them at events and occasions, as this will make them willing to share your products with their customer base also, thereby increasing your customer reach of the same level.
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