Augmented Reality And Virtual Reality: What They Mean And How Businesses Can Use Them
Augmented Reality And Virtual Reality: What They Mean And How Businesses Can Use Them
Augmented Reality (AR) improves the real world by illustrating images, texts and information on device displays. In AR, the user is seeing new information, but is not totally immersed in the scene or have a feel of reality. A good example of this is Pokeman Go.
Virtual Reality (VR) is almost the reverse of AR. The user is completely immersed in the reality. With the use of VR headset, a user can enter into the world of virtual technology. VR can be used by surgeons to plan a difficult procedure or to train soldiers in the military army. The use of VR has gone beyond just entertainer for seeing movie in 3D.
Augmented and Virtual reality are set to disrupt the digital world. The impact that VR and AR will bring to the world is expected to take place between three to five years form now. Even with this, a number of companies have already started using the technology to improve productivity and make better use of content.
Some companies with a high reliance on remote staff are already using video as the key option to scale their report systems. And VR will only enhance this such that users will not only be looking and communicating with people on the screen, they will be anle to actually sit at the table with them. The entertainment industry is making the most use of VR and AR, especially in the video game section.
Below are ways businesses can use Augmented Reality and Virtual Reality
- Improved Communications
Nigel Davies, the founder and CEO of Brighton, England-based digital workplace development specialist Claromentis said the real impact of VR and AR technology is how it solves one of the greatest setbacks of a digital workplace, which is presence. Technology has affected the way we relate with each other physically, but VR is solving that problem. Sending messages is quite good but there’s nothing as better as the feel of real connection you get when you speak to someone in person.
VR can give a genuine presence by giving you physical representation of the person you’re talking to. VR and AR are known to create experiences that beats any video call representation. It can be the solution to creating a truly digital business area with happy and committed employees.
- 3D Design
AR and VR can be used as part of design processes. According to a statement from Overland Partners, an architecture firm based in San Antonio, he said, designers can develop fast models and view them in VR to comprehend the scale of a space and create early modifications if need be. In his words, “We can take our very detailed model that we use to create working drawings, view it immediately in VR allowing us to review material changes, how sunlight moves through the space, and the overall feet of a space.”
VR is now used to make design reviews, with the designer and the rest of the team using VR headset to watch they are reviewing on the monitor. They are able to be present virtually in the space while reviewing what is on the working drawings.
Augmented Reality And Virtual Reality: What They Mean And How Businesses Can Use Them
- Human-Machine Interfaces
Instead of totally reading humans with machines, AR creates a new process whereby machines and humans can work together. AR can enhance design speeds and decrease the fraction of time required for a product to be available in the market by removing the need for a physical prototype. It also helps to ensure safety and compliance. For instance, it can be used to enhance phones or laptops. It also improves employees’ proud activity with advanced features like hear-sensing abilities, X-ray vision, and faster access to experts.
It can also be used in the medical world. For instances, nurses can use it to find veins faster and more effectively. AR can allow nurses and doctors to use a handheld device that scans a patient’s body and makes the veins visible. This has improved accuracy and medicine, and reduces the chance of having to stick multiple needles in a patient’s body in a bid to locate vein.
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- Virtual Travel
VR is making its way into the mainstream, as some of the world’s largest electronics companies are making it a must have for your computer, iPhone, or PlayStation 4. Taylor Short, a senior content analyst with Austin, Texas-based Software Advice, says VR is just starting its life. He uses the example of hospitality industries. Through VR, hotels now have a good chance to show off their guest rooms, outdoor luxuries, and lobbies.
AR has seen an incredible success in Pokeman Go. The game encourages players to get outside, and arrest monsters that were overlapped in the real world when viewed through a smartphone camera. With the use of AR and VR, several hotels have launched movements to take Pokeman customers to their properties, this had helped to increase the sales of food and drinks and direct bookings.
The use of AR ad VR is growing, and as the adoption grows, we can be sure of having more companies and industries that will explore more use of this technology to give customers the best experience.
Augmented Reality And Virtual Reality: What They Mean And How Businesses Can Use Them
- Enhanced Manufacturing
Gaming has been the most popular area that uses AR and VR, but this is changing soon. We now have IoT, or manufacturing technology that impacts both the users and the final outcome. For instance, you can scan a QR code of NFC tag that connects you into health-monitoring dashboards and overlays real time measures, on top of real world objects. The approach of VR and AR are coming in gradually, as the University of Connecticut uses AR within its aquaponics lab, where equipment and stations are labelled with QR codes.
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Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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