Citrus Farm/Orchard Business Plan in Nigeria
Citrus Farm/Orchard Business Plan in Nigeria
This sample Citrus Farm/Orchard Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Citrus Farm/Orchard Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
BUSINESS DESCRIPTION OF CITRUS FARM/ORCHARD
Business: CITRUS FARM/ORCHARD
Industry: Agriculture
PATILAD Farm is a Citrus Farm production company that will be based in Ogun state, Nigeria. We have been able to secure a suitable land of about 29 hectares where we intend launching our farm. We are registered under the Corporate Affairs Commission (CAC) of Nigeria. The farm is a private registered commercial farm that is owned by Dayo Adetiloye and other investors.
The business will aim at providing young plants, fruits, and vegetables for domestic as well as commercial purposes.
Within the first five years of officially running PATILAD Farms, we will start the second phase of our farm project which is our fruits processing and packaging plant and also start exporting our fruits and juices to other parts of the world.
We have been able to create a wide range of distribution channels so as to ensure easy access for our clients and potential clients.
We have been able position our business to attract consumers of fresh fruits and juices in Nigeria and other parts of Africa. As such, we will be exporting some of our fruits either in raw form or processed form to other countries of the world.
Our products and services
Patilad Citrus Farm is farm that will be involved in commercial cultivation of citrus fruits and other vegetables via greenhouse farming model and land farming for our local and the global market for the purpose of profit making
We would be starting with the following products and services:
- Ripe Citrus Fruit & Vegetable Varieties
- Fertilizers & Farming Essentials
- Young Fruit Plants & Seeds for other farmers
- Young Vegetable Plants & Seeds
Keys to Success
The keys to success for the Citrus Farm/Orchard business include:
- Quality and healthy products.
- Strategic and convenient distribution location
- Creative targeted marketing strategy
- Excellent and reliable customer service
- Efficient equipment and machineries
Objective for Citrus Farm/Orchard
- To attain 20 per cent market-share by the end of the first year
- To always exceed our customer’s expectation with our excellent customer services.
- To maximize profit by creating value
Goal for the Citrus Farm/Orchard
Our goal is to consistently improve on productivity and service more customers demand in the best and suitable way.
Vision for the Citrus Farm/Orchard
Our Vision is to become one of the leading fruit farms in Africa by 2025.
Mission for the Citrus Farm/Orchard
Our mission is to develop successful and highly profitable Citrus Farm business in Nigeria that will grow from our location to servicing the whole country exceeding our client’s expectations.
Management Team of the Citrus Farm/Orchard
Peter Oyewole – He is a graduate of Agric Economics from Obafemi Awolowo University. He is a trained agricultural expert with over ten (10) years of experience in the business. He is the general manager of the firm, saddled with the responsibility of supervising and monitoring the production process and different units of the farm.
Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
We brought to the business:
- Educational skill and practical experience in Citrus Farm/Orchard business.
- Capacity to consistently provide outstanding service.
- Quality processed product and good understanding of the market trend.
- Our staff brings operational, marketing and promotional skills to the business.
Our Business Structure
We understand that the success of any business lies in the foundation on which the business is built on, as such; we are ready to do all that it takes to build our Citrus Farm business on the right foundation that can support the kind of world class business we want to set up.
It is our desire to build a business that will favourably compete with other leading players in the industry. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer (Owner)
- General Farm Manager
- Customer Services Executive
- Accountants / Cashiers
- Fruits (Juices) Processing and Packaging Plant Manager/Supervisor
- Sales and Marketing Executive
- Truck driver
- Security
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SWOT Analysis for our Citrus Farm/Orchard Business in Nigeria
Strengths
- Strategic location
- Vast experience of our management team
- Competent staff
- Unique customer service
- Our relationship with key suppliers and buyers in the industry
CITRUS FARM/ORCHARD BUSINESS PLAN IN NIGERIA
Weakness
- Lack of adequate capital for publicity and early sustenance of the business.
- Not yet a reputable brand as compare to the already existing firms in the industry
Opportunities
- Large market: The fact that we are going to be operating our Citrus Farm production close to Lagos which is one of the busiest states in Nigeria provides us with unlimited opportunities to sell our products to a large number of people.
- Growing industry: there is a high demand for vegetables and related food with good taste and high nutritional quality as people are becoming more aware.
Threats
- Unfavorable government policy and regulation
- Economic downturn
- Emergence of a new fruit farm or commercial green farm in the same location
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