Executive Summary of Photography and Videography Business Plan in Nigeria.
PATILAD studio, we are into immaculate photography and video coverage we create content that is meaningful and accurately designed to create movement and emotional connections to your product or service. We create digital media content such as marketing and video production cheaper and faster with a diverse and global team that utilizes technology and automation.
At Patilad Studio, we want to give our clients the opportunity to tell their story and be photographed or videoed for exactly who they are. Our shoots are memorable, uplifting, and creative; something our clients can remember for a lifetime. We make sure our clients celebrate who they are, what they have achieved and share that happiness with the people who matter.
With our combined experience, and this industry’s resilience, we feel that our business solutions and new marketing strategy will prove a sound business decision. Our keys to success and critical factors for the next year are, in order of importance:
- Implementing our new marketing plan.
- Increasing our customer base.
- Financial control and cash flow planning
We are seeking financial funding to assist in our marketing strategy which includes our technology and proactive solution for increase market reach. Due to the nature of this industry, the funds gotten will assist with business expenses during the first year of operation and insure that our marketing efforts are consistent. We are poised to reach more clients with a quality operating team, digital marketing solution, delivery services and seamless online business solution.
We need N5, 000,000 in funding. The details of our financial estimations are clearly stated in the financial sessions. We projected growth rate to be over 35% through year three and will have profits as a function of sales over 25% by year three, and the beginning of year 2, PATILAD Studio will have employed 15persons.
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VISION
Our 5year vision is to be amongst the top 10 video and photography Studio in Nigeria by 2024.
MISSION
- We make professional quality images easily available in all formats.
- We create a welcoming atmosphere whenever we are with our clients. We will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work.
- We are dedicated to offering a single source for all video and photo editing needs with a priority on earning and maintaining our customer’s trust.
- We operate a pricing structure that gives us an edge with our customers.
- We will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service.
OBJECTIVES
- To serve our customers beyond their expectations
- To have a clientele return rate of 90% by the end of first year.
- Produce same quality results, every time
- To have a client relationship system and call plan that will keep us on top of each of our client’s scheduled needs at all times.
- To create a solid awareness scheme to inform our community and city our products and services
Our Goal
- Be one of the top three video and photo studio businesses in Southern and Western Nigeria within 3years.
- To develop systems of production for each product category that are easy to replicate with new clients to keep it simple and fun.
- To provide fast and reliable services to all our clients.
- Communicate with our client base through the website and personalized communication techniques.
- Retain clients to generate repeat purchases and initiate referrals.
- Lowering overall costs whilst increasing efficiency.
THE MOTTO
Passion, innovation and creativity!
Executive Summary of Photography and Videography Business Plan in Nigeria.
CORE VALUES
- Excellence
- Integrity
- leadership
MILESTONE
- Office space 10years lease-paid
- Installation of internet facility, office equipment and alternative power source- completed
- Recruitment of staffs in progress
- Vehicle Purchase in progress
- Website design and brandings in progress
KEY TO SUCCESS
- Quality and Excellent Service:
we are offering excellent service and firm relationship with our client which are not available everywhere. This is essential for maintaining a long lasting profitable and healthy company. - Profit:
Significant profit made on equipment rented, and our quality live band performance success is a fuel for growth
- Pricing:
Competitive pricing for the quality of services offered
- Convenience:
when our clients are offered one stop solution to plan and execute their events without shedding a drop of sweat - Reputation:
Consistency, Credibility, integrity, and 100% dedication
- Administration
we are committed to serve customers, prepare accurate billing, follow-up on bookings, orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.
We will maintain a system of tracking clients’ ongoing needs for photos and taking the initiative to call them for appointments.
- Staff
Our staffs are qualified and experienced in the environment of this company, we ensure that we give them solid exposures to improve on the efficiency of our workforce.
Executive Summary of Photography and Videography Business Plan in Nigeria.
Product/services
Our Photo Studio:
PATILAD Photo Studio has a comprehensive program to preserve memories on an ongoing basis. Our Photography (Production and Editing) includes:
- Conferences & Awards, Corporate Portraits, Corporate Campaigns, Corporate Magazines, Photo Booths, Product Launches, Weddings, Namings, Graduations, Political Events, Religious Organization programs and Events, Celebrity Photos and other private shoots.
All of our photos are created in a high-resolution digital format, from which our prints are made. Since the Internet and commonly used printers typically use the lower-resolution 300 dpi format, 300 dpi digital files are available to clients for a nominal charge. Higher-quality digital photos and prints carry full pricing. We will retain the high-resolution data and clients can order more prints from us if they wish.
Our photo studio includes quality props for portraits and baby, child and pet photography. The physical environment of the studio is fun and accessible, making families want to come here. We also go regularly to people’s homes and bring cameras and lights that are out of the budget of non-professionals.
Management team
Dayo Adetiloye- He is the President and Owner of PATILAD Studio. He is a multimedia guru per excellence, growing up to be a part of his dad’s multimedia outfit, before he started his own company in 2013. He has also worked with top multimedia companies in Nigeria. He is a graduate of Business administration and a certified project manager. He started PATILAD Studio in 2013 with a focus on serving and transforming organizations towards desired business development results.
Bolade Lai– He is a Project Coordinator for PATILAD Studio. He has a passion for solving complex problems by streamlining procedure, developing processes, and crafting easy-to-understand visual components. Bolade has managed various types of projects and supported clients in their pursuit of excellence. His experience in design and motion pictures compel him to see the world as an incredibly complex masterpiece made up of basic shapes, motion paths, and intricate hues.
Kemi Philips- She is into general contracting, and a professional sales and marketing expert. She read marketing from the university of Port-Harcourt, she is also a master’s degree holder in digital marketing from the university of Lagos. She has 15years in general contracting, marketing and branding. She’s head of our marketing.
Financial Plan
- Salaries and rent are the two major expenses, while depreciation is another significant cost that will increase as the company develops.
- We want to finance growth through cash flow and also through investor grants or investment bank loans.
Important Assumptions
We accept cash and checks, Visa, MasterCard, online transfers Express. All sales paid via credit cards will be deposited in our business checking account within 48 hours.
We need N5, 000,000 in funding. The details of our financial estimations are clearly stated in the financial sessions. We projected growth rate to be over 35% through year three and will have profits as a function of sales over 25% by year three, and the beginning of year 2, PATILAD Studio will have employed 15persons.
The business will reach positive cash flow in its 2nd year of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N10, 000, 000 and profit will reach about N20, 000, 000 in the 2nd year of operation.
To buy the remaining part of this business plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015, 08076359735, and 08113205312. You can send a WhatsApp message or email us at dayohub@gmail.com or info@dayoadetiloye.com.
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Call any of our business plan consultants on 08105636015, 08076359735 and 08113205312
Or send a WhatsApp message or email us either at dayohub@gmail.com or info@dayoadetiloye.com.
(B.Agric, MBA)
08105636015, 08076359735
Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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