Food and Agriculture Technology Business Plan in Nigeria
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BUSINESS DESCRIPTION OF FOOD AND AGRICULTURE TECHNOLOGY BUSINESS PLAN IN NIGERIA
INDUSTRY- FOOD AND AGRICULTURAL TECHNOLOGY
BUSINESS DESCRIPTION
PATILAD is an agricultural technology company that is developing a huge online marketplace to directly connect farmers with buyers and off-takers anywhere in Nigeria, this also means that buyers can visit the platform and buy directly from farmers in any part of the country and have the products delivered to them in 2-3 days, thereby eliminating middlemen and eliminating the barriers of selling and buying at physical locations which makes food cheaper.
At PATILAD, our products and services are geared toward using technology to make buying and selling agricultural produce and food easier, and convenient for all parties involved.
Food waste and insecurity is a huge problem in Nigeria and Africa, about 50% of all food cultivated gets wasted before it can get to the people that need them, post-harvest losses are a big problem in Nigeria about 5% to 20% of grains are destroyed after harvest, 20% of fishes perish while 50 to 70% of tubers, tomatoes, fruits, and vegetables are destroyed. PATILAD is helping farmers to sell directly from their farm to the consumer on our platform,
We want to power an agricultural ecosystem that administers and manages all processes from farm to fork, have conducted extensive research and surveys to inform our decision to empower farmers with risk-free and more effective methods to advertise and sell farm produce by harnessing the interconnectedness of the internet to reach an even wider customer audience
Benefits of our Products and Services
- Increase revenue
- Reduce food waste
- Increased visibility and market for farmers
- Customers can purchase food items from the comfort of their home
Products and Services of Food and Agriculture Technology Business Plan in Nigeria
- Online market place
- Delivery and logistics
- Latest price updates and implementation
Keys to Success
- After extensive research, consulting with market stakeholders and talking to prospective users, our plan has been updated to visualize our milestones and how to achieve them.
- Product Development
- Integrate vendor management
- Partner with 10 logistics companies in 3 10 states
- Farmer’s onboarding – onboard 1000 farmers from 10 states on the platform
- Hire top talent to consolidate the team
- Promotion and paid advertising
- Excellent customer support and service delivery
Objectives of Food and Agriculture Technology Business Plan in Nigeria
- At Patilad Food and Agriculture Technology, we have two major objectives which we have incorporated into our business plan and impact strategies
- Provide sufficient financial reward to the farmer and help them maximize profit
- Improve smallholder farmer access to bigger markets
- Reduce food waste and improve food security through traceability of produce
- To use technology to improve agricultural commerce
- Make available high quality and safe food
Goals of Food and Agriculture Technology Business Plan in Nigeria
- To build a vibrant agricultural ecosystem, connecting all key players on the value chain
- To boost agricultural commerce
- To reduce food waste
- Empower farmers and reduce the cost of processes involved in selling produce.
Core Values
- Transparency- all our products are sourced from our network of farmers across the country; hence this ensures that all our produce is traceable and our transaction processes are transparent
- Trust
- Excellence
- Customer-centric
- Innovation
Food and Agriculture Technology Business Plan in Nigeria
Vision of Food and Agriculture Technology Business Plan in Nigeria
To be the largest agricultural produce marketplace in Nigeria providing immense value to the food and Agric industry and enriching the lives of farmers and consumers.
Mission of Food and Agriculture Technology Business Plan in Nigeria
To build the Largest agricultural marketplace in Nigeria, connecting food from farmers to buyers across Nigeria.
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Management Team of Food and Agriculture Technology Business Plan in Nigeria
Our management is highly experienced and qualified, the key members of the management team, their backgrounds, past experiences, and responsibilities are as follows
Emmanuel Adesina – Is the farm manager, he holds a certification in agricultural extension from the federal university of agriculture, and numerous other professional courses with the Enterprise development center.
Daniel Balmun- A full-stack software engineer with over 6 years of demonstrated working experience in technology industries and fast-growth startup markets, as he serial founder who has succeeded at other technology companies, he will serve as the product design and engineering lead on the erstwhile team.
Dayo Adetiloye- (B. Agric, MBA, PMP) Has over 15 years of experience in business management, business startup dynamics, financial management of the business, and overall business growth and development, he is an alumnus of the enterprise development center (EDC) of the Lagos business school (LBS) pan African university PAU) he is our business development strategist and a strategic partner
Lilian Mfon- Lilian is the head of our marketing team, most of our marketing strategies are online-based and she is the best personnel for the job she has a well-established digital marketer with proficiency in content management social media marketing, search engine optimization, and marketing.
We Brought to The Business
- Practical startup sector expertise
- Deep technology knowledge
- Professional business acumen and agility
Customer Segments
Our target demographic covers a large spectrum of customers including
- Hospitality businesses- hotels, schools, hospitals, and other organizations that buy food in bulk can order large quantities of food from our platform and it gets delivered to them saving them the hassle of buying and sourcing for delivery service after.
- Working-class individuals who want to purchase food within their convenience
- People that want to buy a variety of products that cannot be obtainable in a particular geographical location
Customer Motivation
- Customers can enjoy convenience because they can buy any type of food product from the comfort of their home
- Farmers can advertise their products to a large number of customers directly from the farm eliminating middlemen and transportation costs to take produce to the market
Equipment And Personnel Needed for Food and Agriculture Technology Business Plan in Nigeria
- Office space
- Office equipment
- Computers
- Network devices
- Office furniture
- Logistics partners
Competitive Advantage for Food and Agriculture Technology Business Plan in Nigeria
People use our service because we offer;
- Number of farmers available on our platform offering a variety of foods from over 15 states of the country
- 48 hours prompt delivery to any part of the country
- Affordable – prices are the same as the local markets
- We allow buyers to buy any quantity of food and it gets delivered for a charge.
- Deep sector knowledge of the agricultural industry
Major Competitors of Food and Agriculture Technology Business Plan in Nigeria
- Agriple
- Farm rowdy
- Thrive Agric
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Mission Statement:
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Business Goals and Objective
- Engender national prosperity by contributing to the creation of at least 100 new businesses every year
- Become a go-to brand for outstanding business development services for MSMEs
- Strategic partnership with local and international organization to empower start-ups
- Continuous innovation to serve our clients better
Core Values:
Integrity
Opportunity Maximization
Digitalization
Personal Development (Capacity Building)
Excellent Customer Satisfaction
Timeliness
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