ESTATE AND HOUSING BUSINESS PLAN IN NIGERIA
This Sample Estate and Housing Business Plan in Nigeria Can be used for Grant Applications, Bank Loans, Proposal Writing, Business Concept notes, Competitions, etc. Estate and Housing Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the implementation.
BUSINESS DESCRIPTION OF ESTATE AND HOUSING BUSINESS PLAN IN NIGERIA
INDUSTRY- ESTATE AND HOUSING
PATILAD is a real estate and housing company that provides accommodation services to all classes of individuals and corporate bodies, at PATILAD we specialize in the leasing and sales of land, houses and various purpose buildings. In addition, we have an e-commerce website that allows customers who need housing services to search the gallery with a brochure of all our available houses for their choice of house and according to their budget from where ever they are, to help inform their choices, after fully scrutinizing high definition pictures of properties and other valuable information about the property, customers can proceed to contact our head office to further the transaction, or they can in initiate the transaction online.
PATILAD was founded in 2020 and are a registered company with the corporate affairs commission under the laws of the federal republic of Nigeria.
PATILAD are fully operational in Abuja, with our head office and blocks of 0ne-bedroom apartments for monthly income earners and national youth service corps members.
PATILAD currently provide one-bedroom apartments with a flexible rent option for monthly income earners, which includes civil servants with small families and predominantly members of the national youth service.
We want to secure a commercial loan to expand development on our housing units, we want to be able to provide smart and affordable housing for more people with different housing needs.
Products and Services of Estate and Housing Business Plan in Nigeria
- Sales of Land property and estates
- Lease of housing units and Estates
-Single bedroom apartments
- Estate management consulting
- Estate investment
- Ecommerce option for customers who are far away from the location of their desired property, or who want to talk a look at options before they come down.
Benefits of our Products and Services
- Access to Affordable and Decent accommodation
- Access to various categories of housing for various classes of people
- Flexible leasing options for customers- customers can decide to pay their rent monthly or yearly to maximize payment management.
- Less hassle involved in house hunting
Legal Structure of Estate and Housing Business Plan in Nigeria
We are a fully incorporated limited liability company and the initial startup expenses came from the two founders of the company who contributed 50% each and hold an equal amount of shares as stated in the company incorporation.
We hope to take the company public in 10 years and sell shares to members of the general public.
Keys to Success of Estate and Housing business Plan in Nigeria
- Additional categories of housing for additional categories of customers
- Maintaining Business momentum and profit
- Excellent customer service delivery
Objectives of Estate and Housing business Plan in Nigeria
Secure commercial loan to expand the development of housing units to cater to more classes of customers
Goals of Estate and Housing business Plan in Nigeria
Provision of decent accommodation for all budget sizes and classes of individual
Core Values of Estate and Housing Business Plan in Nigeria
Vision Of Estate and Housing Business Plan in Nigeria
Our vision is to build Nigeria’s N0. 1 provider of sustainable and decent housing for people.
Mission Of Estate and Housing Business Plan in Nigeria
At PATILAD, our mission is to provide housing for everyone, for every budget, everywhere in Nigeria.
Swot Analysis for Estate and Management Business Plan in Nigeria
STRENGTHS- Getting competent talent on our team has always been a major focus for us, At PATILAD, we have a strong and competent technical and Marketing team with deep sector knowledge in Real estate management and administration.
WEAKNESS- As a new start-up and player in the industry our only weakness is the immediate ability to compete for market share with the already big technology companies
OPPORTUNITIES- 80% of Nigerians lives below the poverty line, and hence can’t afford housing in big cities close to where there are more jobs, we want to provide affordable but decent housing with flexible payment options, hence there is a can’t huge market opportunity to be catered for.
THREATS- Government policy and regulation, and economic crises that reduce the purchasing power of our customers
Management Team and Experience fors Estate and Housing Business Plan in Nigeria
PATILAD founding and management team is highly experienced and qualified, the key members of the management team, their backgrounds, past experiences, and responsibilities are as follows
Daniel Balmun- A full-stack software engineer with over 6 years of demonstrated working experience in technology industries and fast-growth start-up markets, as he serial founder who has succeeded at other technology companies, he will serve as the product design and engineering lead on the erstwhile team.
Dayo Adetiloye- (B. Agric, MBA, PMP) has over 15 years of experience in business management, business start-up dynamics, financial management of the business, and overall business growth and development, he is an alumnus of the enterprise development center (EDC) of the Lagos business school (LBS) pan African university PAU) he is our business development strategist and a strategic partner
Lilian Mfon- Lilian is the head of our marketing team, most of our marketing strategies are online-based and she is the best personnel for the job she has a well-established digital marketer with proficiency in content management social media marketing, search engine optimization, and marketing.
Customer Segments of Estate and Housing Business Plan in Nigeria
- Civil servants
- Youth corps
- University students
Marketing Plan for Estate and Housing Business Plan in Nigeria
- Product and service- We will offer our rental properties at the most flexible terms in the market, including long-term tenancy for individuals and corporate organizations and month-to-month rentals for temporary workers.
- Price- our prices will be 1% lower than all our competitors to increase adoption
- Place- Our housing units will cover various locations including, tourist destinations, urban and suburban areas, we plan to capture a market share of 15% in the next 15 years
- Promotion through;
Reaching out to other e-commerce websites
Social media marketing
Local radio advertising
Competitor Analysis for Estate and Housing Business Plan in Nigeria
People use our service because we offer;
We allow our customers to choose how they want to pay rent, they can pay monthly or weekly, or annually for the most suitable payment method We cater to all types of customers, by providing them access to various categories of houses across the country on our e-commerce website
Indirect competition- we understand that not everyone who needs housing or accommodation will seek out a rental property, so we have conducted an in-depth study of all the key players in our industry, our indirect competition includes hotels e.g., Le Meridien hotels, Protea hotels, etc.
Direct competition- our direct competitors involve other estate companies that offer rental properties including, 1001 estates Lagos, Abegyi Housing Estates Jos, Etc.
Major Competitive Advantage of Estate and Housing Business Plan in Nigeria
- We make it easier and faster for customers to book a property or submit a lease application through our website
- We offer competitive pricing on our properties
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