This Sample Estate and Housing Business Plan in Nigeria Can be used for Grant Applications, Bank Loans, Proposal Writing, Business Concept notes, Competitions, etc. Estate and Housing Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the implementation.




PATILAD, a dynamic real estate and housing company, redefines the accommodation landscape by offering leasing and sales services for land, houses, and purpose-built structures. Since its establishment in 2020 and subsequent registration with the Corporate Affairs Commission under the laws of the Federal Republic of Nigeria, PATILAD has become a trusted name in the real estate sector.

At the core of our services is a user-friendly e-commerce website, providing individuals and corporate entities with seamless access to a comprehensive gallery of available properties. Prospective clients can peruse high-definition property images and detailed brochures, empowering them to make informed choices that align with their preferences and budget constraints. The online platform not only serves as an informational resource but also facilitates the initiation of transactions, allowing clients to contact our head office or commence transactions directly through the website.

Currently operational in Abuja, PATILAD focuses on providing flexible one-bedroom apartments tailored to the needs of monthly income earners, including civil servants with small families and National Youth Service Corps members. As part of our commitment to affordability and innovation, we offer flexible rent options to accommodate diverse financial capacities.

Looking towards the future, PATILAD aims to expand its housing offerings and cater to a broader demographic. To realize this vision, we are actively seeking a commercial loan to fund the expansion of our housing units. Our goal is to provide smart and affordable housing solutions, ensuring that more individuals and families can enjoy the comfort and security of well-designed living spaces that meet their unique needs. Through this expansion, PATILAD aims to contribute significantly to the accessibility of quality housing in Nigeria.


Problem Statement:

  1. Limited Housing Options for Diverse Needs:
    • The real estate market in Nigeria faces a challenge in providing a diverse range of housing options to cater to the varied needs of potential customers. Existing offerings may not adequately address the preferences and requirements of different demographic segments, leaving certain housing needs unmet.
  2. Fluctuating Business Momentum and Profitability:
    • The real estate industry is susceptible to economic fluctuations and market uncertainties, impacting business momentum and profitability. Maintaining a consistent growth trajectory and profitability in the face of economic challenges poses a significant challenge for real estate businesses in Nigeria.
  3. Customer Dissatisfaction Due to Service Gaps:
    • Inconsistent or inadequate customer service delivery can lead to dissatisfaction among clients. The real estate sector may face challenges in meeting customer expectations, addressing concerns promptly, and delivering an exceptional customer experience throughout the buying, leasing, or investment process.

Solution Statement:

  1. Diversification of Housing Offerings: To address the limited housing options, PATILAD will implement a strategy of continuous diversification. This involves introducing new categories of housing, such as eco-friendly homes, luxury properties, and specialized accommodations for different customer demographics. By expanding the range of offerings, PATILAD aims to ensure inclusivity and meet the diverse housing needs of the market.
  2. Strategic Business Planning and Financial Management: PATILAD recognizes the importance of strategic business planning and financial management to navigate economic uncertainties. The company will employ adaptive strategies, conduct thorough market analyses, and implement prudent financial practices to sustain business momentum and ensure profitability, even in challenging economic climates.
  3. Investment in Exceptional Customer Service: Addressing customer dissatisfaction requires a dedicated focus on delivering exceptional service. PATILAD will invest in customer service training for its staff, implement streamlined communication channels, and prioritize responsiveness to customer inquiries and concerns. By consistently exceeding customer expectations, PATILAD aims to enhance satisfaction levels and build enduring relationships with its clientele.
  4. Utilization of Technology for Efficiency: To improve operational efficiency and enhance customer experience, PATILAD will leverage technology. This includes the integration of digital platforms for virtual property tours, online transactions, and efficient communication. By embracing innovative technological solutions, PATILAD aims to provide convenient and modern experiences for its customers.
  5. Community Engagement and Sustainable Practices: PATILAD will address broader societal concerns by engaging in community development initiatives and incorporating sustainable practices into its operations. By demonstrating corporate social responsibility (CSR), PATILAD aims to build positive relationships with local communities and contribute to a more sustainable and socially responsible real estate sector.


Products and Services of Estate and Housing Business Plan in Nigeria

1. Land Sales and Estate Sales: PATILAD facilitates the sale of prime land properties and meticulously designed estates. Clients can choose from a variety of options to invest in and build their dream homes or commercial ventures.

2. Housing Unit Leasing and Estate Leasing: We specialize in leasing a variety of housing units and estates, providing flexibility to meet the diverse needs of our clientele. Our leasing options include:

      • Single-Family Homes
      • Multi-Family Homes
      • Single Bedroom Apartments
      • Vacation Rentals

3. Estate Management Consulting: PATILAD offers expert estate management consulting services, guiding property management strategies, and investment opportunities, and optimizing the overall value of real estate assets.

4. Estate investment: As part of our services, we assist clients in making informed estate investments. This involves identifying lucrative opportunities, assessing risks, and guiding investors toward sound and profitable real estate ventures.

5. E-commerce Platform: To cater to the needs of clients who may be geographically distant, PATILAD provides a user-friendly e-commerce option. This online platform allows customers to explore property options, view high-resolution images, and access detailed information about available properties. Clients can initiate transactions or contact our head office directly, providing a convenient and accessible way to engage with our services.

The PATILAD Estate and Housing Business Plan is characterized by a commitment to quality, transparency, and customer satisfaction. Whether clients are looking to purchase land, lease a home, seek estate management advice, or explore investment opportunities, PATILAD aims to be the trusted partner that delivers tailored solutions to meet their unique real estate needs.


Benefits of our Products and Services

  • Access to Affordable and Decent accommodation
  • Access to various categories of housing for various classes of people
  • Flexible leasing options for customers- customers can decide to pay their rent monthly or yearly to maximize payment management.
  • Less hassle involved in house hunting

Legal Structure of Estate and Housing Business Plan in Nigeria

We are a fully incorporated limited liability company and the initial startup expenses came from the two founders of the company who contributed 50% each and hold an equal amount of shares as stated in the company incorporation.

We hope to take the company public in 10 years and sell shares to members of the general public.


Keys to Success of Estate and Housing Business Plans in Nigeria

  • Additional categories of housing for additional categories of customers
  • Maintaining Business momentum and profit
  • Excellent customer service delivery


Objectives of Estate and Housing Business Plan in Nigeria

Secure commercial loans to expand the development of housing units to cater to more classes of customers

Goals of Estate and Housing Business Plan in Nigeria

Provision of  decent accommodation for all budget sizes and classes of individual



Core Values of Estate and Housing Business Plan in Nigeria

  • Sustainability 
  • Decency
  • Dignity
  • Excellence


Vision Of Estate and Housing Business Plan in Nigeria

Our vision is to build Nigeria’s N0. 1 provider of sustainable and decent housing for people.


Mission Of Estate and Housing Business Plan in Nigeria

At PATILAD, our mission is to provide housing for everyone, for every budget, everywhere in Nigeria.


Read Also: Education Technology Business Plan in Nigeria


Swot Analysis for Estate and Management Business Plan in Nigeria

STRENGTHS- Getting competent talent on our team has always been a major focus for us, At PATILAD, we have a strong and competent technical and Marketing team with deep sector knowledge in Real estate management and administration.


WEAKNESS- As a new start-up and player in the industry our only weakness is the immediate ability to compete for market share with the already big technology companies


OPPORTUNITIES- 80% of Nigerians lives below the poverty line, and hence can’t afford housing in big cities close to where there are more jobs, we want to provide affordable but decent housing with flexible payment options, hence there is a can’t huge market opportunity to be catered for.

THREATS- Government policy and regulation, and economic crises that reduce the purchasing power of our customers

Management Team and Experience fors Estate and Housing Business Plan in Nigeria

PATILAD founding and management team is highly experienced and qualified, the key members of the management team, their backgrounds, past experiences, and responsibilities are as follows

Daniel Balmun- A full-stack software engineer with over 6 years of demonstrated working experience in technology industries and fast-growth start-up markets, as he serial founder who has succeeded at other technology companies, he will serve as the product design and engineering lead on the erstwhile team.

Dayo Adetiloye- (B. Agric, MBA, PMP) has over 15 years of experience in business management, business start-up dynamics, financial management of the business, and overall business growth and development, he is an alumnus of the enterprise development center (EDC) of the Lagos business school (LBS) pan African university PAU) he is our business development strategist and a strategic partner

Lilian Mfon- Lilian is the head of our marketing team, most of our marketing strategies are online-based and she is the best personnel for the job she has a well-established digital marketer with proficiency in content management social media marketing, search engine optimization, and marketing.



Customer Segments of Estate and Housing Business Plan in Nigeria

  • Civil servants
  • Youth corps
  • University students
  • Households

Marketing Plan for Estate and Housing Business Plan in Nigeria

  • Product and service- We will offer our rental properties at the most flexible terms in the market, including long-term tenancy for individuals and corporate organizations and month-to-month rentals for temporary workers.
  • Price- our prices will be 1% lower than all our competitors to increase adoption
  • Place- Our housing units will cover various locations including, tourist destinations, urban and suburban areas, we plan to capture a market share of 15% in the next 15 years
  • Promotion through;


Reaching out to other e-commerce websites

Social media marketing

Local radio advertising

 Competitor Analysis for Estate and Housing Business Plan in Nigeria

People use our service because we offer;

We allow our customers to choose how they want to pay rent, they can pay monthly or weekly, or annually for the most suitable payment method We cater to all types of customers, by providing them access to various categories of houses across the country on our e-commerce website

Indirect competition- we understand that not everyone who needs housing or accommodation will seek out a rental property, so we have conducted an in-depth study of all the key players in our industry, our indirect competition includes hotels e.g., Le Meridien hotels, Protea hotels, etc.

Direct competition- our direct competitors involve other estate companies that offer rental properties including, 1001 estates Lagos, Abegyi Housing Estates Jos, Etc.

Major Competitive Advantage of Estate and Housing Business Plan in Nigeria

  • We make it easier and faster for customers to book a property or submit a lease application through our website
  • We offer competitive pricing on our properties


 For the remaining part of this business plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015 or 08076359735, or send an email to

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