HANDMADE LAPTOP AND SHOPPING BAGS BUSINESS PLAN IN NIGERIA
This sample Handmade laptop and shopping bags Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Handmade laptop and shopping bags Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Handmade laptop and shopping bags Business Plan in Nigeria
Business: HANDMADE LAPTOP AND SHOPPING BAGS PRODUCTION
PATILAD Handmade bag is a new company established as a limited liability company owned by Dayo Adetiloye, Pelumi Agunbiade, and other investors. We are involved in manufacturing cooperate-looking handmade laptop bags, shopping bags as well as other types of fashion bags made of durable materials targeted at both males and females in Nigeria. Our business will not only develop unique handmade bags but we have also deployed the necessary strategies to build a very unique brand and created a massive corporate identity in the fashion around our products.
This business was created out of the desire to meet the demand of the masses for a durable, pocket-friendly, and good-looking bag. At PATILAD, we believe that everyone should get value for their money because they all deserve the best irrespective of social class differences.
Our business strategy at PATILAD is to deploy aggressive marketing and high brand awareness in reaching our targeted audience. As such, we have created a diverse promotional plan that includes a range of marketing communications.
The estimated size of the global handbag market in 2021 was USD 49.12 billion, while the revenue in the Handbags segment in Nigeria amounts to US$0.93bn in 2022. The market is expected to grow annually and it is anticipated to expand at a compound annual growth rate (CAGR) of 5.8%.
Handbags have recently risen in popularity as one of the most coveted personal items all around the world. The availability, prominence, and desirability of different handbags have increased their wide acceptance and potent performance. Handbags are used by everyone for a variety of functions in their daily lives and are made from a variety of materials including mesh, leather, nylon, straw, canvas, vegan leather, and jute. For instance, individuals typically favor canvas handbags for going shopping; professionals in the corporate world typically favor leather bags; conversely, for events or a night out, women typically prefer clutches or wristlets.
Products and Service
PATILAN is a world-class commercial handmade bag manufacturing company that is committed to meeting the needs of the masses for durable, affordable, and classy bags.
At PATILAD, all we do is the production of bags of different shapes, sizes, and colors to meet different needs. Our major interest, however, lies in the production of laptop bags and shopping bags usable by both males and females as well as young and old.
The benefits of our products and services are;
• Ensuring simplicity
• Bring about confidence in our brand users
• Provision of quality and durable products
• Excellent customer care services.
• Lowest possible prices.
• We bring class to everyone
Keys to Success
The keys to success for the handmade laptop and shopping bags business include:
1. Good retail location in a residential/business area.
2. Durability and simplicity of the product
3. Online presence
4. Maintain low operating costs
5. On-time delivery
6. All year-round availability of good products
7. Excellent customer service
8. Competitive pricing.
Objectives for handmade laptop and shopping bags Business Plan in Nigeria
• To launch five new distribution outlets in the fourth year.
• Constant growth in sales for the next 12 months.
• Ensuring customer satisfaction so that more than 60 percent of the customer base are a return customer
• Produce quality products at affordable price
Vision for the handmade laptop and shopping bags Business
Our vision is simply to build a unique fashion bag line that will provide simplicity and class to the general public
Mission for the handmade laptop and shopping bags Business
• Our brand-named should become a household name in Nigeria in the next two years.
• To exceed customer expectations in every sense by producing quality products in a sustainable way
• To make our price rate accessible and affordable.
Pelumi Agunbiade: She has over nine years of experience in the Fashion industry, having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
We brought to the business:
• Academic skills and practical experience in the fashion business.
• Capacity to consistently provide high-quality goods and products all year round.
• Good understanding of the market trend.
• Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the handmade laptop and shopping bags Business in Nigeria
With over seven years of experience in the fashion business and numerous exposure to both the psychological and practical aspects of owning a handmade laptop and shopping bags manufacturing company, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our customers.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Our Business Structure
Though PATILAND intends to start small in Kanu, Nigeria, we hope to grow big in order to compete favorably with leading commercial handmade laptop and shopping bag producers in Nigeria. We are aware of the importance of building a solid business structure that can support the kind of world-class business we want to own.
At PATILAND, we will ensure that we hire people that are qualified, hardworking, dedicated, customer-centric, and ready to work to help us build a prosperous business that will benefit all the stakeholders. As such, we would hire qualified and competent hands to occupy the following positions;
• Chief Executive Officer
• Admin and HR manager
• Bag designers
• Marketing and Sales Manager
• Company accountants
• Security guard
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