How To Build A Successful Online Business From Anywhere In Nigeria
Online businesses are the real deal now, especially with the COVID-19 pandemic that forced most businesses to move online. It is now fast becoming a norm for everyone to have at least one online business, such that if you do not have one, you’re considered to be obsolete. According to a recent research carried out and published, more people are spending more time on the internet than ever before, and that means you have a chance to meet more customers online for your business. Everything has moved online in this dispensation, from grocery shopping to banking, among others.
It is important for you to have an online business because the internet is the presently the busiest place in the world, and the most likely place for you to find customers. Building an online business gives you access to reach out to so many people in the world from the comfort of your home. It also opens you up to bigger opportunities in the business world. With online business, you can reach the world right from Nigeria, and that implies bigger reach for business owners. Online business is easier and cheaper to run and maintain than a regular business. You do not have to worry about rent payment or utility bills while running an online business.
Being on the internet gives you so much leverage and opportunities that you may not ever smell if running a regular business. For instance, you can be in a one room apartment and be doing well in your online business. No one cares who you are or how connected you are or where you’re from, all they’re after is what you have to offer, whether you’re able to meet their needs or no.
Many people want to start online businesses, but they do not know the basic things they need to start or how to go about it. As easy as starting and maintaining an online business is, there are some steps to be carried out to build a successful online business anywhere in Nigeria.
- Define your business brand
Planning is very key before going into anything in life. You don’t just jump into something without first planning for it. What is your business about? What are you planning to offer your audience? What problems are you willing to solve with your business? How do you differ from your competitors? These and many more are questions you should ask yourself before starting an online business. You should also be sure that you can deliver at all times as expected of you from clients.
- Have a brand name
Choose a business name that relates to what your business about so that when people are looking for what you offer; they will easily find you. You should also come up with different URL ideas for your brand website. It is essential that you build a website for your business as this is the means through which people will find you online. Then you need to buy the domain name so that it can be officially and legally yours. Once you buy the name, it means no one else can buy it.
Once you have a hosting and domain name, you should install WordPress to allow you run your website smoothly and make it personal to you. WordPress makes it easy for you to navigate a website, whether you have a prior knowledge or not. It also allows you to code without messing it all up, even if you re a complete novice.
- Count the cost
A lot of people go into online business casually, thinking it is not a ‘real’ business. To succeed in an online business, you also need a business plan and strategies, like you would a regular business. You should be able to know what your budget is, and what tools will be needed for the business. You should also be ready to keep track of your financial transactions for record purposes. Your financial projections also come in here. Your marketing strategies should also come in here, as they play a vital role in the success of your business.
- Give Value
Now that you have an internet presence, you have to keep it active. Write content that relates to your business brand. There are a lot of junks on the internet and people are looking for the few that would give value posts. Keeping your page active makes people have trust in you and gives them the assurance that you know your niche and you’re competent. When you offer value, people tend to trust you more and they want to have a feel of what your business offers. You should also include keywords that people search for in your post; check out Google Keyword Planner or Buzzsumo for ideas on keywords. Your SEO should also be perfect, as this makes your website the top page to pop up when people search for whatever relates to your business.
- Sales funnel
It is not enough that you keep your page active and engaging, you should be able to generate sales. The whole point of building a website is to bring people that will become your customers, not just fans that are interested in your articles. Know how to build a system that helps you convert your traffic into leads, and leads to sales. People will not buy from you unless they know, like and trust you, and so you should work on achieving that. You can build an email list that helps to build trust and loyalty. You can also go further by creating regular email newsletters and send to those who subscribe to your email list. Building your email list is building trust and rapport. Through this, you can keep telling your audience what you can offer to help them and you should endeavor to deliver as promised.
Lead magnet is a way of offering something for free to people in exchange for their email. It’s very important in building a successful online business in Nigeria. You give something of value to people and they in turn, give you their emails and you can turn them into raving fans from there. You should also create a separate page that you use for the giveaways. It will come in form of opt in and opt out format. Research has shown that more than 90% of online business revenue comes from email marketing. Your sales funnel is your leverage to building a successful email list, hence, a successful online business.
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