SORGHUM FLOUR BUSINESS PLAN IN NIGERIA
Sorghum Flour Business Plan in Nigeria
This sample Sorghum Flour Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Sorghum Flour Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Sorghum Flour Business Plan in Nigeria
Business: SORGHUM FLOUR PRODUCTION
Industry: Agro-Processing (Sorghum Flour Business plan in Nigeria)
PATILAD Farms is a new company located in Kanu state. We are involved in Sorghums cultivation, process, packaging, and marketing to Nigeria and the International market.
PATILAND Farms is established as a limited liability company owned by Dayo Adetiloye, Pelumi Agunbiade, and other investors. The Company is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8 years’ experience and Adebayo Tijani, an experienced Agro-allied specialist with over 15 years’ experience.
Market Analysis
The Nigerian food industry is one of the best-performing industries in the country despite the economic downturn and huge decline in consumer spending power over the years. The industry has grown so well, and consumers are still making the switch from unpackaged and unbranded products to packaged products as they become more aware.
Sorghum (Sorghum bicolor (L.) Moench), also known as guinea-corn or millet, is considered by agronomists as one of the five most widely cultivated cereal crops in the world as well as the most important cereal food in the northern region of Nigeria.
PATILAD Farms is committed to satisfying customers by providing a broad selection of high-quality and competitively priced products with exceptional customer service. Our focus is to create an environment that is warm, friendly, and clean. Our business is structured for relevance in both the international and domestic markets with the main objective of promoting the nutritious value of food.
Our target audience includes households, wholesalers, retailers, working-class individuals, the elderly, students, hospitals, business people, men, and women, event planners, caterers.
Products and Service
PATILAN Farms is a world class commercial farm that is committed to cultivating and processing organic Sorghum for both the Nigeria’s market and the global market. Our initiative is a first-of-its-kind enterprise in Nigeria and our processed sorghum flour has a shelf life as high as 6 months
These are the areas we will concentrate on at PATILAND farm:
- Organically cultivating Sorghums
- Operating standard Sorghum processing plant
The benefits of our products and services are;
- Ensuring simplicity in cooking process
- Provision of quality products
- Excellent customer care services.
- Lowest possible prices.
Keys to Success
The keys to success for the Sorghum Flour business include:
- Good retail location in a residential/business area.
- Hygienic and neat environment
- Online presence
- Maintain low operating costs
- On-time delivery
- Availability of good products
- Excellent customer service
- Competitive pricing.
Objectives for Sorghum Flour Business Plan in Nigeria
- To make available food to all at affordable rates
- To increase sales by at least 75% at the second year
- To launch five new distribution outlets in the fourth year.
Objectives for the Sorghum Flour Business Plan in Nigeria
- Constant growth in sales for the next 12 months.
- Ensuring customer satisfaction so that more than 60 percent of the customer base are a return customer
- Produce quality products at affordable price
Read also: PLANTAIN FLOUR PRODUCTION BUSINESS PLAN IN NIGERIA
Vision for the Sorghum Flour Business To exceed customer expectations in every sense by producing quality products in a sustainable way
Mission for the Sorghum Flour Business
- Our brand-named should become a household name in Nigeria in the next two years.
- To ensure that foods sold are free from diseases and germs
- To make our price rate accessible and affordable.
SORGHUM FLOUR BUSINESS PLAN IN NIGERIA
Management Team of the Sorghum Flour Business
Pelumi Agunbiade: She has over nine years of experience in the Food industry, having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
We brought to the business:
- Academic skill and practical experience in the Sorghum Flour business.
- Capacity to consistently provide high-quality goods and products all year round.
- Good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Sorghum Flour Business in Nigeria
With over seven years of experience in the farming and processing business and numerous exposure to both the scientific and practical aspects of owning a Sorghum Flour processing company, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our customers.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Our Business Structure
PATILAND Farms intends to start small in Kanu, Nigeria but hopes to grow big in order to compete favorably with leading commercial Sorghum flour producers in Nigeria. We are aware of the importance of building a solid business structure that can support the kind of world-class business we want to own.
At PATILAND Farms, we will ensure that we hire people that are qualified, hardworking, dedicated, customer-centric, and ready to work to help us build a prosperous business that will benefit all the stakeholders. As such, we would hire qualified and competent hands to occupy the following positions;
- Chief Operating Officer
- General Farm Manager
- Processing and Packaging Plant Manager
- Sales and Marketing Executive
- Administrator/Accountant
- Cultivation Manager/Supervisor
- Field Employees
Competitor Analysis for Sorghum Flour Business in Nigeria
People buy from us because of the following reasons:
- Excellent customer care services.
- Provision of quality goods and products
- Lowest prices and discount offers.
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Business Goals and Objective
- Engender national prosperity by contributing to the creation of at least 100 new businesses every year
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- Continuous innovation to serve our clients better
Core Values:
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Excellent Customer Satisfaction
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