Swimming Instructor Business Plan in Nigeria

Swimming Instructor Business Plan in Nigeria

Swimming Instructor Business Plan in Nigeria

This sample Swimming instructor Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. The swimming instructor Business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.



PATILAD Swimming Institute is a Nigerian-based swimming instructor that will be located in Lagos state, Nigeria. We are registered under the Corporate Affairs Commission (CAC) of Nigeria as a limited liability company. The institute is a private registered cooperate training institution that is owned by Dayo Adetiloye and other investors.


The business will provide both business organizations and individuals with thorough swimming instruction. At PATILAD Swimming Institute, our client’s best interest and needs will always come first, and everything we do will be to achieve this would be guided by our professional ethics.


Our company’s objective is to establish itself as one of Nigeria’s top corporate swimming instructors, with a wide range of prestigious corporations as clientele. As the firm expands, we will choose our employees from a pool of skilled swimming instructors and corporate training specialists in and around Nigeria as well as from anywhere else in the world.


We have been able to position our business to attract high-profile clients within Nigeria and other parts of Africa.


Our Products and Services

Our intention in starting our corporate swimming training business is to help our clients achieve their dream by helping them in developing their skills and knowledge of swimming. We help our clients to develop their capability, capacity, and performance and of course, we are in business to also make profits.



PATILAD Swimming Institute offers a variety of swimming classes for all ages and skill levels; Whether you want to introduce your infant to the water, advance your child’s swimming skills, or are an adult who wants to learn how to swim,


Keys to Success

The keys to success for the Swimming instructor business includes:

  1. Pocket-friendly prices
  2. Creative targeted marketing strategy
  3. Excellent and reliable customer service
  4. Well-trained and professional staff


Objective for swimming instructor  

  • To always exceed our customer’s expectations with our excellent customer service.
  • To maximize profit by creating value


Vision for the Swimming instructor  

Our vision is to build a highly effective corporate swimming training business that will become the choice for both individuals and corporate organizations in Nigeria and other parts of Africa.


Mission for the Swimming instructor  

Our mission is to serve a diverse clientele by offering swimming training services that are both reasonably priced and incredibly effective.


Management Team of the Swimming instructor  

Peter Oyewole – He is a graduate of Physical and Health Education from Obafemi Awolowo University.  He was a Nigerian swimmer in the Olympians with 15 medals—7 gold, 5 silver, and 3 bronze. He is the general manager of the firm, saddled with the responsibility of supervising and monitoring the day-to-day operation of the institution.


Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.

We brought to the business:

  • Educational skills and practical experience in the swimming instructor business.
  • Capacity to consistently provide outstanding service.
  • Good understanding of the market trend.
  • Our staff brings operational, marketing, and promotional skills to the business.


Our Business Structure

We understand that the success of any business lies in the foundation on which the business is built, as such; we are ready to do all that it takes to build our swimming instruction business on the right foundation that can support the kind of world-class business we want to set up.

It is our desire to build a business that will favorably compete with other leading players in the industry. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Corporate Trainers cum swimming Specialists
  • Human Resources and Admin Manager
  • Sales and Marketing Executive
  • Accountant
  • Client Service Executive


SWOT Analysis for our Swimming instructor Business in Nigeria


  • Strategic location
  • Vast experience of our management team
  • Competent staff
  • Unique customer service



  • Lack of adequate capital for publicity and early sustenance of the business.
  • Not yet a reputable brand as compared to the already existing firms in the industry



  • Large market: The fact that we are going to be operating our swimming institute in Lagos which is one of the busiest states in Nigeria occupied by high-class individuals and firms provides us with unlimited opportunities to sell our service to a large number of people.
  • Growing industry: there is a high demand for professional swimming trainers to service high-class individuals who are very much aware of the health benefits of swimming.


  • Unfavorable government policy and regulation
  • Economic downturn
  • Emergence of a new swimming academy in the same location


Equipment needed to start Swimming Instructor business

1. Swim Instructor Certification:

  • Obtain proper swim instructor certifications from recognized organizations such as the American Red Cross, Swim Australia, or the UK Swim England.

2. Safety and First Aid Equipment:

  • First Aid Kit: Essential for minor injuries or emergencies.
  • Lifebuoys or Rescue Tubes: To assist in rescues if needed.
  • CPR Mask: For administering CPR safely.

3. Swim Instruction Equipment:

  • Swim Noodles, Kickboards, and Pull Buoys: A variety of training aids for different skill levels.
  • Goggles: Provide protection and enhance visibility for swimmers.
  • Whistle: To get the attention of your students or lifeguards.

4. Swim Lesson Plans:

  • Develop structured lesson plans tailored to different skill levels and age groups.

5. Swim Lesson Area:

  • Access to a Pool: Whether it’s a private pool, public pool, or renting pool space, you’ll need access to a suitable swimming facility.
  • Lane Lines and Floats: To divide the pool and create designated areas for instruction.
  • Safety Signage: Display safety rules and guidelines.

6. Administrative Tools:

  • Appointment Scheduling Software: To manage bookings and appointments efficiently.
  • Payment Processing System: Set up a system to handle lesson payments securely.
  • Record-Keeping System: Maintain accurate records of student progress, contact information, and any necessary waivers.

7. Marketing Materials:

  • Business Cards and Flyers: To promote your services within the community.
  • Website: An online presence to provide information about your services, pricing, and contact details.
  • Social Media Accounts: Utilize platforms like Instagram and Facebook for promotion.

8. Swim Instructor Attire:

  • Swim Instructor Uniform: Professional and appropriate swim attire.

9. Liability Insurance:

  • Liability Insurance: Protect yourself and your business with liability insurance.

10. Transportation:

  • Reliable Transportation: If you plan to travel to clients’ homes or different pool locations.

11. Business License:

  • Business License: Ensure you have the necessary permits and licenses to operate your business legally.

12. Lesson Plans and Teaching Materials:

  • Lesson Plans: Develop well-structured lesson plans catering to different age groups and skill levels.
  • Visual Aids: Use diagrams or videos to enhance your teaching methods.

13. Customer Communication Tools:

  • Email or Messaging System: Stay in regular communication with students and parents.


To buy the remaining part of this business plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015, 08076359735 and 08113205312. You can send a WhatsApp message or email us either at dayohub@gmail.com or info@dayoadetiloye.com.


We help institutions and organizations write concepts, implement Business plans, and train on business Plan writing in Nigeria.

We can help you write a detailed, bankable and comprehensive business plan for your business idea.

Call any of our business plan consultants on 08105636015, 08076359735 and 08113205312.

Or send a WhatsApp message or email us either at dayohub@gmail.com or info@dayoadetiloye.com.

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Dayo Adetiloye Business Hub is a grassroot business development service provider with a 6 year of track record of excellent service delivery for local and international clients.

As a leading business development service provider in Nigeria, Dayo Adetiloye Business Hub has been recognized and certified by Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) in Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic University (PAU) of the Lagos Business School (LBS).

Our solutions are designed for MSMEs and are supported by deep insight into various industries and extensive experience acquired from over the years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help individuals/entrepreneurs transform their business ideas into a business venture, and support existing business to scale or expand their operation. We also connect startups and MSMEs with opportunities and resources for their business growth.

We have Consulted for more than 5000 MSMEs in the last 6 years in various industry including Agro-processing, Consulting, Training and Education, Financial Services, Waste Management, Renewable Energy, Oil and Gas, Construction, Real Estate, FMCG, Digital Marketing, Personal Branding etc.

Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
– Provide bespoke management and business planning consultancy
– To connect MSMEs with opportunities and resources for their business startup, growth and expansion through trainings, seminars, coaching, consulting, mentoring, and Angel investing.
– To inspire, empower and champion entrepreneurship in the global online community.

Business Goals and Objective

– Engender national prosperity by contributing to the creation of at least 100 new businesses every year
– Become a go-to brand for outstanding business development services for MSMEs
– Strategic partnership with local and international organization to empower start-ups
– Continuous innovation to serve our clients better

Core Values:
Opportunity Maximization
Personal Development (Capacity Building)
Excellent Customer Satisfaction

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