How to Document Unit Economics in Your Business Plan to Prove Profitability
Introduction How will you Document Unit Economics in Your Business Plan to Prove Profitability? A business plan can project ₦50 million in annual revenue and still fail to convince an investor. Why? Because revenue does not tell the whole story. A serious investor, lender or funding organisation wants to know what happens each time you […]
How to Calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV): A Practical Guide for Business Owners
Many entrepreneurs know their monthly sales. Far fewer know how much it actually costs them to acquire each customer or how much that customer is worth over the entire relationship with the business. That gap can become expensive. A company may spend ₦5 million on advertising and celebrate generating ₦15 million in sales. But if […]
How to Pitch a Diaspora-Targeted Product to Investors in the US, UK and Canada
Building a product for Africans in the diaspora can be commercially attractive, but pitching that opportunity to investors requires more than saying: “There are millions of Nigerians abroad and they send money home.” Investors have heard versions of that story before. What they want to know is whether you have identified a specific customer problem, […]