How to Draft a Business Plan for an Existing Business Looking to Scale
Introduction How to Draft a Business Plan for an Existing Business Looking to Scale is fundamentally different from writing a business plan for a new business A startup is largely making a case for what could happen. An existing business has something much more valuable: evidence of what has already happened. You may already have […]
How to Calculate Your Total Addressable Market (TAM) for a African Business Venture
Introduction How to Calculate Your Total Addressable Market (TAM) for a African Business Venture. Total Addressable Market (TAM) is one of the most important figures an entrepreneur can understand when building a business or seeking funding. It answers a fundamental question: “How large could my market become if my business were able to reach every […]
B2B vs. B2C Business Plans: Key Differences You Need to Know
Introduction Not all business plans should be written in the same way. B2B vs. B2C Business Plans: Key Differences You Need to Know before we chose one. A business selling directly to individual consumers has different customers, sales processes, marketing strategies and financial dynamics from a business selling to companies, institutions or other organisations. This […]
Funding-Ready or Funding-Rejected? Why Every Business Needs a Business Plan, Pitch Deck, and Financial Plan Before Seeking Investment
Funding-Ready or Funding-Rejected? Why Every Business Needs a Business Plan, Pitch Deck, and Financial Plan Before Seeking Investment Funding Doesn’t Go to the Most Passionate Entrepreneur. It Goes to the Most Prepared. Every day, thousands of entrepreneurs search for grants, investors, and business loans, hoping to secure the capital they need to grow. Yet, many […]