25 Ways to Brand Your Business
25 Ways to Brand Your Business
Branding is very important in the growth of a business, it is one of the most crucial facet of any business. Your brand is what you promise your customers, it gives them an idea of what to expect from you, your products and services. Your brand is coined from who you are, and who you want people to see you as. Simply say, your brand is YOU.
A constructive brand strategy gives you a edge above your competitors in the business. The first foundation of your brand is your business logo. A first look at your logo should give people an idea of what you offer. Other things like, website, packaging, and others, give more insight about your brand.
Your brand strategy is how, what, where and how you want the people you’re targeting to see your products and services. Where and how you advertise is one of your brand strategy, what you communicate, and your distribution channels are part of your brand strategy also. The role of social media cannot be left out in the issue of branding your business. That is the new market for any business in this time and generation.
Below are ways you can brand your business
- Visual content
Pictures have a way of attracting people to your posts. Research says that people like and share graphics content three times more than other content. Also, with the use of mobile phones and PC, providing content in graphics form that people can download on their phone will add much value to the posts.
- Content creation
Content helps to improve your SEO, and your likelihoods of being seen online. Constantly creating value posts will make people like and value you. Social media is full of all kinds of information about different things, so if your own page is full of information that contains value, people will be attracted to you.
- Remarketing
Remarketing helps to focus on visitors seeing your name and business at the forefront of their inquiry. You need to keep your business in the face of those who have already seen your website. This is a way of attracting customers, not just fans. It creates an audience for customers who are interested in your business, and makes them see your content faster anytime you put up posts.
- Email catchphrase
Link your email to your website, blog or social media platforms. This is an effective way to improve your business. Email signature helps people to connect to you better.
- Multimedia
This includes presentations, webinars, podcasts, and many more. This is an effective way to brand your business better. Multimedia content is becoming more relevant in the marketing world today, as it is a great tool for marketing. Be sure to integrate multimedia content into your business.
25 Ways to Brand Your Business
- Referral strategies
There are many companies that use the method of referral to attract people to their website. They give out a token to people who refer others to them. You may not be able to give money away, but you can use other incentives to attract people. Giving away a small ebook, or some trainings to those who refer you will go a long way.
- Be true to your brand
Most small businesses come up with things they cannot offer, thereby making them liars. They use impossible things to attract people and at the end of the day, they don’t deliver what they promised to. You can attract people this way, but you can’t keep them. No one will come back to you, or refer you to others if you fail to deliver as promised.
- Consistency
Be consistent with your brand. Consistency helps to keep you in the mind of people. You might think it’s not yielding results, but keep at it, and when people need what you offer, your name will be the first to pop up in their mind.
- Update your bio
The first thing people notice when they come to your page, or website is your bio or that of your business. Be sure your bio reflects what you offer, and for whom it is for. Use words that increases your SEO, so people can find you better.
- Update your LinkedIn profile
LinkedIn is one of the ways people connect to businesses. Build a strong caption that shows what you do. Input all your past work experiences, and ensure your publications are up to date.
- Demos and free trials
There’s no better way to attract people than to offer them free things. You can leverage on the power of free things to hook your potential customers. No matter how small it is, whether it’s a pen, or pamphlets at a program. It can be huge as offering a free meeting, or adding extra value to people.
25 Ways to Brand Your Business
- Community service
You should leverage on your family and community to brand your business. Organize seminars, talk shows, or volunteer to help with community project. This serves as a way to draw people, and make them trust you and what you offer. You can give free advice on what you do and how it can be of help to different people.
- Guest blogging
You can invite people in your line of business to do a value post on your blog. It’s a great way for you to get new audience, who will turn into customers. The followers of the people you invite will see their names on your blog, and vice versa. Your content will be able to reach more people this way.
- Newspaper publications
This is mostly used by large companies, where they share news on a local newspaper, or do an official press release. Most publications also have social media presence, so it means you’ll be getting more exposure this way. It is a great investment for your business.
- Industry publications
This is like the newspaper publication, but slightly different. You can contact industry blogs, magazines, or other publications, and find out if they are willing to publish your business news or content. You will be enlarging your audience this way, while also opening yourself to their social space also.
Read Also: Best 10 Ways To Promote Your Business Online For Free
- Survey
Answering questions have always helped people grow their business more. You can ask questions on Facebook, or create a survey on your Twitter and Instagram handles. It is a way to obtain valuable inputs from your audience, and gets your customers involved with you.
- Hashtags
Hashtags are an effective way to reach a number of people on Instagram, Twitter and Facebook. By using hashtags in your posts, users can search for those tags to find other similar posts. You can use different common hashtags to increase your brand awareness.
- Direct mentioning
You can directly mention someone in your post, this notifies them, and other people connected to them. It attracts attention to your post. Once they respond, or retweet your post, you’re open to their follower base as well. You can also mention other brands in your valuable posts.
- Write a blog post or articles
You don’t have to be a writer to create valuable post, you can lias with people to help you with it. And content do not have to be long these days, most people just skim through, so you can make it short but valuable.
25 Ways to Brand Your Business
- Regularly google search yourself
You should endeavour to check up yourself online from time to time, in order to know what to update or change. The internet never forgets whatever is put there, you must be sure it is what you want to portray that is up online. It is a way of protecting your online personal brand.
- Be interactive
You can put up posts on your website that attracts the engagement of people. Things like quizzes, checklists, or graders can add value to your audience. It also makes your audience feel more involved in the process.
- Industry partnerships
Relationships with other businesses can have a great impact on your business. The relationships have to be mutually beneficial, not parasitic. When they see someone who needs your services, they refer you, and vice versa.
- Chamber of commerce
Chambers of commerce help to expand local businesses and stimulate the economy. You can register with them, and you’ll be a part of their website, be able to network with other businesses, and have opportunities to build your brand awawareness.
- Limited quantity or time
Formulate a sense of urgency around your content or products. Let there be a sort of limited offers for services and products that you offer. People love to be the first or part of few people who have opportunity to some things. Impressing the need to take quick action gives people a sense of urgency.
- Freebies for special customers
Learn to appreciate people who have put in a lot into your business. You can put up a standard of years of loyalty, or amount of money, and people who attain it should be rewarded.
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Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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