HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
This sample Health and Wellness Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Accounting Firm Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
BUSINESS DESCRIPTION FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
BUSINESS: HEALTH AND WELLNESS
INDUSTRY: HEALTH AND WELLNESS
PATILAD Nigeria Limited is a registered Health and wellness company, that proposes to specialize in the provision of corporate fitness products and services.
Patilad Nig Ltd. will be located in Lagos Nigeria, we are licensed and fulfilled all legal requirements to operate corporate fitness and wellness programs for individuals and businesses in Nigeria.
At PATILAD we know that productivity at the workplace is generally a physical and mental health issue, we believe that traditional approaches to physical and mental fitness crisis are ineffective, our approach which largely consists of prevention methods and education is more beneficial to the employee and the employer, we use proactive techniques to help our clients adopt healthier work ethics and cultures.
Our methods largely consist of prophylactic health and wellness products and services to prevent the occurrence of long-term infirmity
By helping employees change their behavior patterns and choose more healthy lifestyles, PATILAD will help companies that provide employee health insurance to reduce overall health care expenditures while increasing productivity at the same time, other benefits include; reduced absenteeism and reduced worker’s compensation claims, etc.
At PATILAD we want to foster strategic partnerships with our clients and other fitness auxiliaries that enable us to effectively provide value and satisfaction for our clients, by leveraging technology in our product development we have been able to identify the pain points of our target demographic with very little efforts and in turn effectively roll out exciting new digital products that can be used by people to educate and manage health.
BENEFITS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
Employers are beginning to see the need for buying or investing in a corporate wellness plan for their employees;
- Employees who undergo the corporate wellness program continuously, are more productive at work than their counterparts who didn’t.
- Companies that incorporated wellness programs in their workplace saw an increase in workplace productivity
- Employers now reduce overall health costs by investing in continuous prophylactic measures.
PRODUCTS AND SERVICES FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
- Provision of corporate wellness programs such as health risk assessment, gym, weight loss, and nutrition health.
- Consultations and training
- Specialized services such as acupuncture and chiropractic, and health fairs.
- Supplementary medicine
- Personal fitness training,
- Yoga/Pilates classes,
- Therapeutic massage.
KEYS TO SUCCESS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
- Introducing our corporate wellness program business to all the groups which make up our target market such as financial business, fast-growth companies.
- Engage in both local media and the use of the internet and social media in promoting our business.
- Enlist our business on local business directories.
- Advertising our business on famous forums and blogs.
- Affiliate marketing.
USE CASE FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA4
Employees are now given insurance premium discounts and other incentives for participating in the company’s wellness programs, these programs have been proven to be effective in creating a new workplace culture, corporate fitness has risen to be part of international corporate governance standards because it focuses on the management of people and how to improve and maintain their performance, financial companies and other fast-growth companies which require employees to work long hours have begun to adopt these services so that they can focus on their bottom lines.
GOALS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
- Ensure sustainability of corporate fitness programs for workers
- Maintain research and information services to support prevention and treatment programming.
- Provide focused programming and continued support
- Increased productivity for our clients
- Excellent service delivery
VISION FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
Making a difference in people’s lives by developing and promoting highly sought-after fitness and wellness programs, Institutionalizing excellence and quality service, to become a wellness and fitness solutions leader.
MISSION FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
We are on a mission to help businesses boost employee productivity by integrating fitness/assessment programs and methods designed to help reduce underachievement at the workplace while lowering their overall health costs.
Read Also: Fintech Business Plan in Nigeria
SWOT ANALYSIS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
STRENGTHS – Getting competent talent on our team has always been a major focus for us, at PATILAD we have a strong and professional and Marketing team with deep sector knowledge in the health and wellness industry.
WEAKNESS – as a new start-up and player in the industry our only weakness is the immediate ability to compete for market share with the already existing Fitness companies.
OPPORTUNITIES – The global fitness market is an excess of $4.2 trillion and businesses contribute 30% of that amount, recent studies have shown companies reporting return on investment in fitness and wellness programs, companies have been able to save huge sums of money on healthcare by simply investing in fitness and prevention programs hence there is a huge market opportunity to be catered for.
THREATS – Economic crises that reduce the purchasing power of our customers.
MANAGEMENT TEAM FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
Daniel Balmun- A full-stack software engineer with over 6 years of demonstrated working experience in technology industries and fast-growth start-up markets, as he serial founder who has succeeded at other technology companies, he will serve as the product design and engineering lead on the erstwhile team.
Dayo Adetiloye- (B. Agric, MBA, PMP) has over 15 years of experience in business management, business start-up dynamics, financial management of the business, and overall business growth and development, he is an alumnus of the enterprise development center (EDC) of the Lagos business school (LBS) pan African university PAU) he is our business development strategist and a strategic partner
Lilian Mfon- Lilian is the head of our marketing team, most of our marketing strategies are online-based and she is the best personnel for the job she has a well-established digital marketer with proficiency in content management social media marketing, search engine optimization, and marketing.
WE BROUGHT TO THE BUSINESS
- Practical start-up sector expertise
- Deep technology knowledge
- Professional business acumen
CUSTOMER SEGMENTS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
- Our target demographic covers a large spectrum of customers including
- Government Officials
- Tech Companies
- Non-profit organizations
- Law firms
- Corporate businesses
- Corporate individuals
COMPETITOR ANALYSIS FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
Our major competitors would be local health clubs with less streamlined and specialized fitness programs, at PATILAD we can provide personalized plans for a large number of people at the same time using cutting-edge technology and equipment.
COMPETITIVE ADVANTAGE FOR HEALTH AND WELLNESS BUSINESS PLAN IN NIGERIA
We educate and treat the consumer as a whole to provide lifelong healthy habits our principal partners, as well as the contracted professionals, have brought into this company a plethora of individual education and professional experiences, this is an advantage that cannot be immediately replicated by our direct and indirect competition help to set us apart from any of our competitors. We are all dedicated to institutionalizing excellence in the corporate health industry.
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