SWOT Analysis Done Right: How to Position Your Business Against Competitors
SWOT Analysis Done Right: How to Position Your Business Against Competitors Many business owners have completed a SWOT analysis at some point. They draw four boxes, list a few strengths, weaknesses, opportunities and threats, and then move on. That is precisely why many SWOT analyses produce little commercial value. A properly conducted SWOT analysis should […]
Top 7 Elements of a Winning Marketing and Sales Strategy in a Business Plan
Top 7 Elements of a Winning Marketing and Sales Strategy in a Business Plan that helps to convince an investor. A business plan can have an excellent product, realistic financial projections and an impressive growth story, yet still fail to convince an investor or lender if it cannot answer one fundamental question: How exactly will […]