SWOT Analysis Done Right: How to Position Your Business Against Competitors
SWOT Analysis Done Right: How to Position Your Business Against Competitors Many business owners have completed a SWOT analysis at some point. They draw four boxes, list a few strengths, weaknesses, opportunities and threats, and then move on. That is precisely why many SWOT analyses produce little commercial value. A properly conducted SWOT analysis should […]
How to Calculate Your Total Addressable Market (TAM) for a African Business Venture
Introduction How to Calculate Your Total Addressable Market (TAM) for a African Business Venture. Total Addressable Market (TAM) is one of the most important figures an entrepreneur can understand when building a business or seeking funding. It answers a fundamental question: “How large could my market become if my business were able to reach every […]