SWOT Analysis Done Right: How to Position Your Business Against Competitors
SWOT Analysis Done Right: How to Position Your Business Against Competitors Many business owners have completed a SWOT analysis at some point. They draw four boxes, list a few strengths, weaknesses, opportunities and threats, and then move on. That is precisely why many SWOT analyses produce little commercial value. A properly conducted SWOT analysis should […]
Top 7 Elements of a Winning Marketing and Sales Strategy in a Business Plan
Top 7 Elements of a Winning Marketing and Sales Strategy in a Business Plan that helps to convince an investor. A business plan can have an excellent product, realistic financial projections and an impressive growth story, yet still fail to convince an investor or lender if it cannot answer one fundamental question: How exactly will […]
How to Write a Business Proposal for Government Tenders and Supply Contracts
Introduction How to Write a Business Proposal for Government Tenders and Supply Contracts is a very important aspectg you need to pay attention to. Government contracts can provide significant opportunities for Nigerian businesses—from supplying office equipment and uniforms to providing catering, construction, ICT, facility management, consulting and professional services. However, winning a government tender is […]
How to Draft a Business Plan for an Existing Business Looking to Scale
Introduction How to Draft a Business Plan for an Existing Business Looking to Scale is fundamentally different from writing a business plan for a new business A startup is largely making a case for what could happen. An existing business has something much more valuable: evidence of what has already happened. You may already have […]
How to Document Unit Economics in Your Business Plan to Prove Profitability
Introduction How will you Document Unit Economics in Your Business Plan to Prove Profitability? A business plan can project ₦50 million in annual revenue and still fail to convince an investor. Why? Because revenue does not tell the whole story. A serious investor, lender or funding organisation wants to know what happens each time you […]
B2B vs. B2C Business Plans: Key Differences You Need to Know
Introduction Not all business plans should be written in the same way. B2B vs. B2C Business Plans: Key Differences You Need to Know before we chose one. A business selling directly to individual consumers has different customers, sales processes, marketing strategies and financial dynamics from a business selling to companies, institutions or other organisations. This […]